Hi, I’m Lauren Forth, founder of KILO Marketing & Communications. I help organisations strengthen internal and external communications, build authentic relationships with communities, and craft clear, consistent messages that reflect each client’s values and successes. I believe in authenticity and consistency, and I pride myself on aligning my skills with what my clients actually need.
I offer flexible engagement models—from ad-hoc projects for events to long-term retainers for ongoing branding and reputation management. My work spans education, heavy industry, food and drink, pets, construction, property, and product launches, and I’m comfortable coordinating multiple moving parts, tight deadlines, and diverse stakeholders. I also provide copywriting and content creation—from blog writing and SEO content to video scripts and production.
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Our collaboration with Salford Rum proved to be a highly effective way to broaden Duerr’s social media presence and reposition the brand within a more contemporary, culturally relevant space.
By tapping into Salford Rum’s established audience and partnering with UK-wide and Manchester-based foodie influencers, the campaign successfully introduced Duerr’s to a whole new community of engaged food and drink enthusiasts. This activity allowed us to step beyond our existing follower base and reconnect marmalade with moments of creativity, indulgence and modern food culture.
While Duerr’s follower numbers remained relatively stable during the campaign, the true success of the project lies in the scale and quality of reach we achieved organically. The content significantly increased visibility among non-followers, reignited interest in marmalade as an ingredient, and positioned Duerr’s in front of a younger, discovery-led audience who may not have previously considered the brand.
The results we achieved through content creation and social media demonstrate the power of collaborative storytelling and influencer-led distribution in driving awareness, engagement and renewed brand relevance, without the need for paid media.
Statistics (7th December – 6th January 2025)
• Successfully unlocked a whole new audience, extending Duerr’s reach well beyond its existing follower base
• Achieved a combined reach of 467.1k:
o 313k via 15 UK-wide foodie influencers
o 140.2k via Manchester-based influencers – 15 attendees to event
o 13.9k via Salford Rum
• Generated 22.8k Instagram views between 7 December and 6 January; all organic, with no boosting or paid ads
• Instagram visibility among non-followers increased by 62% compared to the previous month
• Total Instagram views rose by 156% month-on-month
• Recorded 343 Instagram content interactions, up 50.4% compared to the previous month
• Delivered 19k total Facebook views (*note: community-focused content continues to outperform product and food-led posts on this platform)
• Strong content output throughout the campaign, including:
o 105 Stories shared across Instagram and Facebook
o 35 posts (static and reels) published across both platforms
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