I’m a Senior Graphic Designer with over 20 years of experience across print and digital, delivering creative, engaging design for government, consumer brands, and marketing campaigns. I’m proficient in Adobe Creative Suite, WordPress, and Canva, with a strong track record of maintaining brand consistency and collaborating with marketers to translate strategy into visuals. I’ve led projects end-to-end, built brand identities, and produced packaging, POS materials, websites, social content, and EDMs for diverse clients.
After running my own design studio since 2006, I’m excited to rejoin a collaborative team where I can focus on creative design, contribute to strategy, and deliver high-quality results on time. I’m comfortable working remotely or on-site, have managed projects from concept to delivery, and have partnered with copywriters, photographers, and web developers to achieve cohesive marketing outcomes.
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View Project: https://www.twine.net/signin
Hidden Alley Distillery is a micro-distillery located in the heart of Melbourne’s inner north, specialising in small-batch craft gin with an unmistakably hip, urban vibe. With a boutique production process and a commitment to quality, Hidden Alley brings Melbourne’s edgy, creative spirit into every bottle.
I was engaged to create a cohesive brand identity that captures the distinct character of Hidden Alley. Our work included designing the brand from the ground up, creating label designs that reflect the distillery’s unique style, and building a website to showcase their story and product line.
The result is a brand that stands out, resonating with the distillery’s target audience and capturing the spirit of Melbourne’s craft gin scene.
What we did:
Logo design and branding
Copywriting and product naming
Label design meeting all regulatory requirements for commercial alcohol sales in Victoria, Australia
Print management of all labels to ensure a successful outcome
Website design and development
View Project: https://www.twine.net/signin
Alleviate Plaster and Paint specialises in both commercial and residential plastering and painting. With new partnerships forming with real estate agencies and other industry players, Alleviate sought a professional brand identity to reflect their expertise and make a lasting impression across all touchpoints.
I was engaged to deliver a cohesive branding solution that would give Alleviate a polished and credible image in a competitive market. Our work encompassed every aspect of their brand, including logo design, company documents, stationery, vehicle signage, and website development.
The result for Alleviate Plaster and Paint is a highly recognisable and impactful brand that fosters strong connections with clients, increases awareness of their services, and strengthens their position in the market.
What we did:
Logo design and branding
Business documents
Corporate stationery
Company profile
Website design and development
Vehicle signage design
Ongoing design services
View Project: https://www.twine.net/signin
Quantum Commercial Solutions is a leading provider of commercial maintenance, fit-out, and construction services, known for their expertise in delivering high-quality, efficient solutions to a wide range of industries. With a focus on providing exceptional service and craftsmanship, Quantum ensures that every project is executed with precision, attention to detail, and a commitment to client satisfaction.
I was engaged by Quantum Commercial Solutions to develop a comprehensive branding solution that would reflect their professionalism and industry leadership. Our collaboration included creating a fresh, cohesive brand identity, designing a user-friendly website, and crafting corporate profiles that highlight their services and capabilities.
In addition to the digital and print materials, we also developed customised tender document templates, vehicle signage designs, and uniforms to ensure consistent brand visibility across all touchpoints.
With a focus on elevating Quantum’s image, we helped enhance their market presence, streamline communication materials, and support their ongoing growth in the commercial sector.
What we did:
Logo design and branding
Business documents
Corporate stationery
Company profile
Website design and development
Vehicle signage design
Uniform design
Ongoing design services
You can view selected projects on my website:
https://www.twine.net/signin
I’ve also created a private page with a 3D flipbook that showcases a much broader range of work than what’s publicly displayed:
https://www.twine.net/signin
View Project: https://www.twine.net/signin
Canopy Cocoa is a new product range from Minas Hill, an established green coffee bean supplier, created to introduce pure, ethically sourced Amazonian drinking cocoa to their existing coffee client base.
Rooted in sustainability, Canopy Cocoa works with indigenous communities and cooperatives that harvest native cacao from under the Amazon rainforest canopy. This initiative not only brings income to these communities but also helps protect the rainforest from illegal logging, preserving both the habitat and traditional lands.
Tangent Creative Marketing was engaged to create a compelling brand identity that reflects its mission and connects with conscious consumers. Our work included designing the brand logo and developing a full suite of brand assets from the ground up.
We crafted packaging that tells the story of Canopy Cocoa’s origins, built an engaging website with rich content to share their mission, and designed point-of-sale materials for in-store retail.
To support the brand launch, we also implemented a targeted social media marketing campaign aimed at raising awareness and driving sales. Through this project, Canopy Cocoa is positioned as a premium, socially responsible choice that resonates with consumers looking to support ethical and sustainable products.
What we did
Logo and full branding kit
Packaging design
Print management services to ensure a successful outcome
Website design
Social media marketing campaign
Point of Sale Material
Design of full page spread for industry magazine (BeanScene)
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