Canopy Cocoa

View Project: https://www.twine.net/signin

Canopy Cocoa is a new product range from Minas Hill, an established green coffee bean supplier, created to introduce pure, ethically sourced Amazonian drinking cocoa to their existing coffee client base.

Rooted in sustainability, Canopy Cocoa works with indigenous communities and cooperatives that harvest native cacao from under the Amazon rainforest canopy. This initiative not only brings income to these communities but also helps protect the rainforest from illegal logging, preserving both the habitat and traditional lands.

Tangent Creative Marketing was engaged to create a compelling brand identity that reflects its mission and connects with conscious consumers. Our work included designing the brand logo and developing a full suite of brand assets from the ground up.

We crafted packaging that tells the story of Canopy Cocoa’s origins, built an engaging website with rich content to share their mission, and designed point-of-sale materials for in-store retail.

To support the brand launch, we also implemented a targeted social media marketing campaign aimed at raising awareness and driving sales. Through this project, Canopy Cocoa is positioned as a premium, socially responsible choice that resonates with consumers looking to support ethical and sustainable products.

What we did
Logo and full branding kit
Packaging design
Print management services to ensure a successful outcome
Website design
Social media marketing campaign
Point of Sale Material
Design of full page spread for industry magazine (BeanScene)