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I’m a senior visual merchandising and brand communications professional with 15+ years’ experience leading global retail projects and developing brand guidelines that ensure consistency in visual identity and tone of voice. I’m a certified content writer and proofreader with recent consulting work focused on SEO content writing, including editing website copy, refining messaging frameworks, and optimizing user experience. I’m known for meticulous attention to detail, cross-functional collaboration, and safeguarding brand quality across retail, digital, and content platforms. I’m a native British English speaker who thrives on shaping clear, consistent brand communication across regions.…I’m a senior visual merchandising and brand communications professional with 15+ years’ experience leading global retail projects and developing brand guidelines that ensure consistency in visual identity and tone of voice. I’m a certified content writer and proofreader with recent consulting work focused on SEO content writing, including editing website copy, refining messaging frameworks, and optimizing user experience. I’m known for meticulous attention to detail, cross-functional collaboration, and safeguarding brand quality across retail, digital, and content platforms. I’m a native British English speaker who thrives on shaping clear, consistent brand communication across regions.

Lauren Mortimer

Copywriter, Brand Strategist, Brand Designer, +3

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I’m a senior visual merchandising and brand communications professional with 15+ years’ experience leading global retail projects and developing brand guidelines that ensure consistency in visual identity and tone of voice. I’m a certified content writer and proofreader with recent consulting work focused on SEO content writing, including editing website copy, refining messaging frameworks, and optimizing user experience. I’m known for meticulous attention to detail, cross-functional collaboration, and safeguarding brand quality across retail, digital, and content platforms. I’m a native British English speaker who thrives on shaping clear, consistent brand communication across regions.…I’m a senior visual merchandising and brand communications professional with 15+ years’ experience leading global retail projects and developing brand guidelines that ensure consistency in visual identity and tone of voice. I’m a certified content writer and proofreader with recent consulting work focused on SEO content writing, including editing website copy, refining messaging frameworks, and optimizing user experience. I’m known for meticulous attention to detail, cross-functional collaboration, and safeguarding brand quality across retail, digital, and content platforms. I’m a native British English speaker who thrives on shaping clear, consistent brand communication across regions.

Available to hire

I’m a senior visual merchandising and brand communications professional with 15+ years’ experience leading global retail projects and developing brand guidelines that ensure consistency in visual identity and tone of voice. I’m a certified content writer and proofreader with recent consulting work focused on SEO content writing, including editing website copy, refining messaging frameworks, and optimizing user experience. I’m known for meticulous attention to detail, cross-functional collaboration, and safeguarding brand quality across retail, digital, and content platforms. I’m a native British English speaker who thrives on shaping clear, consistent brand communication across regions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand Consultant at Freelance (UK & Europe)

December 31, 2021 - December 31, 2021

Consult with global brands to refine brand messaging and optimize digital content for engagement and search visibility. Projects include: developing and refining brand tone of voice and messaging frameworks; editing and rewriting website copy to improve clarity, consistency, and alignment with brand identity; conducting SEO keyword research and implementing on-page SEO best practices; advising on image curation and content layout to improve user experience and conversion; collaborating with founders to streamline brand communication.

Brand Consultant at Freelance (UK & Europe)

January 1, 2021 - October 28, 2025

Regional Visual Merchandiser at Neptune Home

December 31, 2016 - December 31, 2016

Founding member of VM team, responsible for all visual merchandising of Retail and Franchise stores in the UK and Europe. Created and implemented VM operational processes, produced seasonal visual displays, verified consistency across locations, delivered training workshops to retail and franchise partners, and managed a field team to ensure timely delivery of VM plans.

Visual Merchandising Coordinator at The White Company

December 31, 2015 - December 31, 2015

Created innovative and commercial in-store solutions for all product categories. Produced seasonal VM guidelines and all brand visual communication material. Coordinated seasonal and product launches, proofing materials and ensuring execution accuracy. Sourced suppliers and materials, maintaining quality control and alignment with brand standards.

Operations Manager at Artis

December 31, 2012 - December 31, 2012

Project managed multiple creative arts programs across Greater London.

Visual Merchandising Manager, UK & EMEIA at Crabtree & Evelyn

December 31, 2019 - December 31, 2019

Responsible for translating and delivering the global visual merchandising strategy across EMEIA retail and wholesale channels. Project managed product and seasonal launches, ensuring flawless execution across multiple platforms. Maintained brand integrity and consistency through production of fixtures, accessories, and POS. Reviewed and adapted visual and written guidelines to regional markets, ensuring accuracy, clarity, and cultural relevance. Collaborated with cross-functional teams to ensure brand tone and visual presentation were aligned.

Editorial Assistant at Top Billing, Publishing

December 31, 2008 - December 31, 2008

Copywriting, image selection and page layouts for magazine features.