Lauren

Lead business growth through paid advertising campaigns across London and Dubai for a holistic aesthetic clinic. Skilled in campaign strategy, budget management, and performance analysis across Meta and Google platforms. Focused on generating high-quality leads and strong return on ad spend. Proficient in creating compelling organic social campaigns and email funnels to optimize conversions and support key business KPIs. Led paid media strategy responsible for 80% of new client acquisition with £50K monthly ad spend achieving £291K+ new client revenue, 3.64x ROAS, £550 CPA, 144 new clients acquired, 8% increase in average client value, 21% year-on-year CPA reduction, and 112% increase in website traffic. Employed a 4-stage funnel strategy with 80% budget to ABO acquisition, built high-converting audiences using CRM and lookalikes, conducted advanced creative testing across Reels, UGC, statics, and carousels, retargeting supported by email automation, and targeted high-net-worth clie

Led the digital marketing department for Smallbone, a bespoke British kitchen and furniture provider, targeting high-end property developers and prestigious private clients in London and New York. Directed Meta and Google ad campaigns to acquire new business clients with average lead-to-client value over £100K. Delivered 127% increase in qualified paid leads and reduced cost per qualified lead by 15.5% within 6 months. Produced weekly audits and monthly performance reports for senior management. Built lead-nurturing email flows improving engagement and conversions. Collaborated with SEO agency to improve keyword rankings from page 2 to top 1–6 for terms like 'luxury kitchen design' and 'bespoke fitted furniture,' contributing to 37% year-on-year increase in organic website traffic (Jan–May 2023). Created trend-led video campaigns using Adobe Creative Suite achieving 484% increase in organic reach and significantly enhancing brand visibility.

Founded a digital consultancy delivering paid and organic growth strategies for premium brands in wellness, aesthetics, and luxury services. Built and launched multi-channel campaigns across Meta, Google, Snapchat, LinkedIn & email - as well as organic social with a focus on high-net-worth and ultra-high-net-worth audience targeting and high-touch creative. Managed client relationships and led strategy and delivery for clients including Bag-d, The Luxury Network, and multiple aesthetic clinics in London and Dubai. Achieved consistent results including 3.64x ROAS, £550 CPA, and 8% increase in average order value. Produced full-funnel campaign structures spanning acquisition, retargeting, and lead generation. Developed content strategies, high-converting video concepts, and email automation funnels to improve lead quality and acquisition.