Paid Advertising for Luxury, Lifestyle, Health & Aesthetic Brands. I’m Lauren, the strategic heart behind The New Projects - a boutique digital marketing studio founded in 2022 that crafts performance-driven paid advertising campaigns for high-end service brands in the lifestyle, health & wellness space. I specialise in paid advertising and full-funnel digital strategy to deliver measurable, lasting growth. Through smart AI insights, tailored storytelling, and high-touch execution, I attract high-value clients and cultivate real ROI—whether it's capturing affluent leads or scaling wellness brands to new heights. I personally oversee every campaign from insight to impact—no cookie-cutter templates. Expect premium branding, clear communication, and strategic momentum that compounds over time. I've helped businesses by working closely with the founders of high-end interior designers, luxury retailers, bespoke kitchens, concierge health, and watch suppliers in London. Here’s what clients say: “Easy to work with…very organised…creates content, stories and reels…highly recommend.” “Creative…incredibly professional…highly recommend her!” “Detail-oriented…guarantees commercial success…a smooth and enjoyable process.”…

Lauren

Paid Advertising for Luxury, Lifestyle, Health & Aesthetic Brands. I’m Lauren, the strategic heart behind The New Projects - a boutique digital marketing studio founded in 2022 that crafts performance-driven paid advertising campaigns for high-end service brands in the lifestyle, health & wellness space. I specialise in paid advertising and full-funnel digital strategy to deliver measurable, lasting growth. Through smart AI insights, tailored storytelling, and high-touch execution, I attract high-value clients and cultivate real ROI—whether it's capturing affluent leads or scaling wellness brands to new heights. I personally oversee every campaign from insight to impact—no cookie-cutter templates. Expect premium branding, clear communication, and strategic momentum that compounds over time. I've helped businesses by working closely with the founders of high-end interior designers, luxury retailers, bespoke kitchens, concierge health, and watch suppliers in London. Here’s what clients say: “Easy to work with…very organised…creates content, stories and reels…highly recommend.” “Creative…incredibly professional…highly recommend her!” “Detail-oriented…guarantees commercial success…a smooth and enjoyable process.”…

Available to hire

Paid Advertising for Luxury, Lifestyle, Health & Aesthetic Brands.

I’m Lauren, the strategic heart behind The New Projects - a boutique digital marketing studio founded in 2022 that crafts performance-driven paid advertising campaigns for high-end service brands in the lifestyle, health & wellness space.

I specialise in paid advertising and full-funnel digital strategy to deliver measurable, lasting growth. Through smart AI insights, tailored storytelling, and high-touch execution, I attract high-value clients and cultivate real ROI—whether it’s capturing affluent leads or scaling wellness brands to new heights.

I personally oversee every campaign from insight to impact—no cookie-cutter templates. Expect premium branding, clear communication, and strategic momentum that compounds over time. I’ve helped businesses by working closely with the founders of high-end interior designers, luxury retailers, bespoke kitchens, concierge health, and watch suppliers in London.

Here’s what clients say:
“Easy to work with…very organised…creates content, stories and reels…highly recommend.”
“Creative…incredibly professional…highly recommend her!”
“Detail-oriented…guarantees commercial success…a smooth and enjoyable process.”

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Language

Work Experience

Freelance Digital Marketing at The New Projects - Marketing Consultancy
January 1, 2022 - Present
Founded a digital consultancy delivering paid and organic growth strategies for premium brands in wellness, aesthetics, and luxury services. Built and launched multi-channel campaigns across Meta, Google, Snapchat, LinkedIn & email - as well as organic social with a focus on high-net-worth and ultra-high-net-worth audience targeting and high-touch creative. Managed client relationships and led strategy and delivery for clients including Bag-d, The Luxury Network, and multiple aesthetic clinics in London and Dubai. Achieved consistent results including 3.64x ROAS, £550 CPA, and 8% increase in average order value. Produced full-funnel campaign structures spanning acquisition, retargeting, and lead generation. Developed content strategies, high-converting video concepts, and email automation funnels to improve lead quality and acquisition.
Digital Marketing Manager at OurOnyx
January 1, 2024 - Present
Lead business growth through paid advertising campaigns across London and Dubai for a holistic aesthetic clinic. Skilled in campaign strategy, budget management, and performance analysis across Meta and Google platforms. Focused on generating high-quality leads and strong return on ad spend. Proficient in creating compelling organic social campaigns and email funnels to optimize conversions and support key business KPIs. Led paid media strategy responsible for 80% of new client acquisition with £50K monthly ad spend achieving £291K+ new client revenue, 3.64x ROAS, £550 CPA, 144 new clients acquired, 8% increase in average client value, 21% year-on-year CPA reduction, and 112% increase in website traffic. Employed a 4-stage funnel strategy with 80% budget to ABO acquisition, built high-converting audiences using CRM and lookalikes, conducted advanced creative testing across Reels, UGC, statics, and carousels, retargeting supported by email automation, and targeted high-net-worth clie
Social & Digital Marketing Manager at Smallbone
December 1, 2023 - August 19, 2025
Led the digital marketing department for Smallbone, a bespoke British kitchen and furniture provider, targeting high-end property developers and prestigious private clients in London and New York. Directed Meta and Google ad campaigns to acquire new business clients with average lead-to-client value over £100K. Delivered 127% increase in qualified paid leads and reduced cost per qualified lead by 15.5% within 6 months. Produced weekly audits and monthly performance reports for senior management. Built lead-nurturing email flows improving engagement and conversions. Collaborated with SEO agency to improve keyword rankings from page 2 to top 1–6 for terms like 'luxury kitchen design' and 'bespoke fitted furniture,' contributing to 37% year-on-year increase in organic website traffic (Jan–May 2023). Created trend-led video campaigns using Adobe Creative Suite achieving 484% increase in organic reach and significantly enhancing brand visibility.

Education

Bachelor of International Fashion Brand Marketing at Glasgow Caledonian University
January 11, 2030 - August 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Financial Services, Retail, Professional Services, Real Estate & Construction
    paper Paid Advertising - Aesthetic Clinic
    Industry: Luxury Aesthetic Clinic Locations: London & Dubai Challenge: Aimed to increase revenye by 40% in 3 months while maintaining their luxury brand positioning. STRATEGY We launched traffic and lead generation campaigns targeting HNW and UHNW audiences across London and Dubai. A/B tested high-impact creative formats, ad campaign structures & optimised with real-time bookings data. RESULTS ✔ £550 CPA vs £2K+ avg. revenue per client ✔ 3.64x ROAS across Meta & Google ads ✔ £2K+ avg. revenue per new client ✔ 112% increase in website traffic ✔ Strong lead-to-client conversion rate ✔ Strategic CRM + lookalike targeting paidadvertising digitalmarketing paidads metaads…
    paper Social Media Management - Bespoke Kitchen Designer
    Industry: Bespoke kitchen designers Locations: London & New York Challenge: A visually-led, high-impact social presence with consistent engagement to reflect their luxury positioning. STRATEGY We applied our 4-step approach: a full brand and audience audit, tailored content strategy, engaging visual storytelling, and performance-optimised paid ads. Platforms included Instagram, Facebook, Pinterest, LinkedIn, and email. RESULTS ✔ Increased engagement across all platforms 300%+ ✔ High-quality leads from paid & organic channels ✔ Increased reel plays reaching 500K views+ ✔ Improved organic reach and community ✔ Strengthened credibility through high-touch content…

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