Accessibility, UX & Content Optimisation (Health sector)

What I did:
Led an accessibility uplift across a public-facing health insurance website, improving compliance from single A to AA standard. I identified technical and content issues, defined solutions, and either implemented fixes directly or worked with developers to deliver them.

How:

• Audited content and templates against WCAG
• Improved content structure, clarity, and usability
• Worked across marketing, IT, governance, and legal
• Leveraged accessibility improvements to also lift SEO and answer engine performance

Outcome:

• Achieved AA compliance for internal governance and external audits
• Improved usability and content clarity
• Strengthened discoverability and search performance as a by-product