Landing Page UX & Performance Optimisation (Paid campaigns)

What I did:
Reviewed and optimised paid traffic landing pages to improve user experience and performance.

How:

• Analysed performance data and user behaviour
• Identified UX friction points and content issues
• Made targeted design and content changes using experimentation tools
• Balanced campaign goals with user needs and compliance requirements

Outcome:

• Reduced bounce rates
• Increased time on page
• Improved click-through rates
• Clear uplift in campaign effectiveness