SEO, AEO & Content Optimisation (Education sector)

What I did:
Improved search visibility and content quality across public-facing university websites.

How:

• Applied SEO and accessibility best practice together
• Improved content hierarchy, headings, and clarity
• Worked closely with technical teams and subject matter experts
• Ensured changes aligned with governance and accessibility standards

Outcome:

• Improved search performance
• More usable, accessible content
• Stronger alignment between user intent and content delivery