Cross-functional Digital Translation (App & Platform delivery)

What I did:
Acted as the marketing and UX subject matter expert working directly with developers during digital product delivery.

How:

• Translated marketing and brand requirements into developer-friendly language
• Ensured technical outputs aligned with user needs and brand standards
• Bridged gaps between technical and non-technical stakeholders

Outcome:

• Reduced rework and misalignment
• Smoother delivery under time pressure
• Digital outputs that met both technical and user expectation