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I’m a storytelling-minded content creator and influencer marketer who thrives on turning complex campaigns into authentic, eye-catching content. I’ve collaborated with PepsiCo on internal brand and agency campaigns, built influencer programs, and produced engaging social media assets. Off the clock, I’m a Toastmaster who loves public speaking and guiding teams in creating compelling narratives. I value collaboration, data-informed decisions, and making audiences feel connected.…I’m a storytelling-minded content creator and influencer marketer who thrives on turning complex campaigns into authentic, eye-catching content. I’ve collaborated with PepsiCo on internal brand and agency campaigns, built influencer programs, and produced engaging social media assets. Off the clock, I’m a Toastmaster who loves public speaking and guiding teams in creating compelling narratives. I value collaboration, data-informed decisions, and making audiences feel connected.

Lauren Danielle Roach

Content Creator, Social Media Manager, Marketing Strategist, +4

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I’m a storytelling-minded content creator and influencer marketer who thrives on turning complex campaigns into authentic, eye-catching content. I’ve collaborated with PepsiCo on internal brand and agency campaigns, built influencer programs, and produced engaging social media assets. Off the clock, I’m a Toastmaster who loves public speaking and guiding teams in creating compelling narratives. I value collaboration, data-informed decisions, and making audiences feel connected.…I’m a storytelling-minded content creator and influencer marketer who thrives on turning complex campaigns into authentic, eye-catching content. I’ve collaborated with PepsiCo on internal brand and agency campaigns, built influencer programs, and produced engaging social media assets. Off the clock, I’m a Toastmaster who loves public speaking and guiding teams in creating compelling narratives. I value collaboration, data-informed decisions, and making audiences feel connected.

Available to hire

I’m a storytelling-minded content creator and influencer marketer who thrives on turning complex campaigns into authentic, eye-catching content. I’ve collaborated with PepsiCo on internal brand and agency campaigns, built influencer programs, and produced engaging social media assets.

Off the clock, I’m a Toastmaster who loves public speaking and guiding teams in creating compelling narratives. I value collaboration, data-informed decisions, and making audiences feel connected.

Skills

CapCut

Social Media Design

Promo Video

Experience Level

CapCut

Expert

Social Media Design

Expert

Promo Video

Intermediate

Language

Work Experience

UGC Content Creator & Social Media Strategist (Freelance) at LD DIGITAL MEDIA

May 1, 2025 - Present

Produced short-form, platform-native social content for Instagram, including on-camera videos, voiceovers, and lifestyle-driven clips designed to feel organic and relatable. Evaluated performance metrics across Reels and Stories to refine creative direction, improve audience engagement, and inform future content decisions. Independently managed content creation workflow from ideation through delivery, ensuring timely execution across recurring campaigns.

Content Creator + Community Manager at PepsiCo

February 1, 2024 - May 1, 2025

Created and delivered on-camera, creator-style social content for internal brand and agency use, translating campaign messaging into authentic, audience-friendly formats. Contributed to large-scale consumer engagement campaigns by aligning content formats with audience behavior, resulting in over 1M user submissions and sustained national participation. Collaborated cross-functionally with creative, brand, and analytics teams to ensure content quality standards while remaining authentic to platform culture.

Influencer Marketing Coordinator at Dallas Love List

May 1, 2023 - February 1, 2024

Strengthened brand voice and boosted digital presence by producing 6–8 short-form videos per month using CapCut, leveraging social trends to create engaging, high-quality reels. Generated 1M+ views and grew a client’s Instagram following by 2,000+ by coordinating influencer marketing campaigns for 8 clients simultaneously, overseeing strategy, partnerships, and content delivery.

Toastmasters Chapter Member at Toastmasters International - Best of Dallas Chapter

August 1, 2025 - Present

Delivered prepared speeches demonstrating effective storytelling and audience engagement. Served in recurring meeting roles, including opening speaker and Grammarian, to support meeting structure and member development. Built and refined public speaking skills through Toastmasters pathways projects.

Content Creator & Social Media Strategist (Freelance) at LD Digital Media

May 1, 2025 - Present

Produce short-form, platform-native social content for Instagram, including on-camera videos, voiceovers, and lifestyle-driven clips designed to feel organic and relatable; Evaluate performance metrics across Reels and Stories to refine creative direction, improve audience engagement, and inform future content decisions; Independently manage content creation workflows from ideation through delivery, ensuring timely execution across recurring campaigns