Strategic brand and social media marketer with a proven track record of delivering premium, community-led marketing across partnerships, events, content, and commerce. Experienced in translating global brand strategy into actionable social media plans and high-impact activations that drive engagement, advocacy, and measurable commercial results. I bring hands-on experience working within big social media agencies and grassroots communities, with a deep understanding of how social media drives performance. I have led integrated campaigns across digital, social, retail, and experiential channels, partnering closely with eCommerce brands, and creative teams to ensure consistent, premium brand execution at every touchpoint. Highly collaborative and operationally strong, I lead with clarity and purpose, managing partnerships, sponsorship activations, events, and budgets, while mentoring specialists and optimising performance against clear KPIs. A natural relationship-builder, I am motivated by building authentic connections, elevating brand presence in real-world environments, and contributing to brand’s continued leadership in their field. Adept at leading cross-functional teams, managing global campaigns, and ensuring compliance with regulatory standards across markets. A proven expert in driving impactful storytelling, developing engaging content, and serving as a brand ambassador to elevate customer education and brand trust.

Strategic brand and social media marketer with a proven track record of delivering premium, community-led marketing across partnerships, events, content, and commerce. Experienced in translating global brand strategy into actionable social media plans and high-impact activations that drive engagement, advocacy, and measurable commercial results. I bring hands-on experience working within big social media agencies and grassroots communities, with a deep understanding of how social media drives performance. I have led integrated campaigns across digital, social, retail, and experiential channels, partnering closely with eCommerce brands, and creative teams to ensure consistent, premium brand execution at every touchpoint. Highly collaborative and operationally strong, I lead with clarity and purpose, managing partnerships, sponsorship activations, events, and budgets, while mentoring specialists and optimising performance against clear KPIs. A natural relationship-builder, I am motivated by building authentic connections, elevating brand presence in real-world environments, and contributing to brand’s continued leadership in their field. Adept at leading cross-functional teams, managing global campaigns, and ensuring compliance with regulatory standards across markets. A proven expert in driving impactful storytelling, developing engaging content, and serving as a brand ambassador to elevate customer education and brand trust.

Available to hire

Strategic brand and social media marketer with a proven track record of delivering premium, community-led marketing across partnerships, events, content, and commerce. Experienced in translating global brand strategy into actionable social media plans and high-impact activations that drive engagement, advocacy, and measurable commercial results.
I bring hands-on experience working within big social media agencies and grassroots communities, with a deep understanding of how social media drives performance. I have led integrated campaigns across digital, social, retail, and experiential channels, partnering closely with eCommerce brands, and creative teams to ensure consistent, premium brand execution at every touchpoint.

Highly collaborative and operationally strong, I lead with clarity and purpose, managing partnerships, sponsorship activations, events, and budgets, while mentoring specialists and optimising performance against clear KPIs. A natural relationship-builder, I am motivated by building authentic connections, elevating brand presence in real-world
environments, and contributing to brand’s continued leadership in their field.

Adept at leading cross-functional teams, managing global campaigns, and ensuring compliance with regulatory standards
across markets.

A proven expert in driving impactful storytelling, developing engaging content, and serving as a brand ambassador to
elevate customer education and brand trust.

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Language

English
Fluent

Work Experience

Senior Account Director at Born Social Agency
December 1, 2022 - November 1, 2023
Lead premium, multi-market campaigns and client partnerships across digital, social, retail and experiential channels. Manage budgets, cross-functional teams, and partnerships; drive growth, sponsorship activations and measurable results against KPIs.
Global Content Strategist at Hybrid Theory
April 1, 2022 - December 1, 2022
Translate brand strategy into actionable global content plans, experiences and activations. Lead cross-functional teams across regions to ensure consistent, high-impact storytelling and content governance.
Global Lead Content Strategist at Coats Group
January 1, 2022 - May 1, 2022
Led global content strategy and governance across markets; partnered with leadership to define brand narratives and content production across digital and physical channels.
Senior Account Director at Vivaldi
November 1, 2023 - August 1, 2024
Led strategic client partnerships and premium brand campaigns, overseeing cross-functional teams, budgets, sponsorship activations, events, and performance against KPIs.
Senior Account Director at Buddy Media
September 1, 2024 - April 1, 2025
Directed high-impact social and digital campaigns for luxury brands, building trusted client relationships and delivering premium brand experiences.
Account Director at IPG Media Brands
April 1, 2016 - August 1, 2017
Managed multi-market accounts, leading creative brief development, media-agnostic activations and integrated campaigns.
Account Director at iProspect (Dentsu)
May 1, 2011 - April 1, 2016
Led digital campaigns and performance marketing initiatives, building data-driven strategies and cross-channel activation.
Account Director at Seven C3
August 1, 2017 - July 1, 2018
Directed client accounts and program development, ensuring alignment with brand strategy and delivering on-time, on-budget executions.
Regional Programs Content Marketing Manager at Meta (Facebook)
July 1, 2018 - January 1, 2021
Managed regional content programs, developed marketing content strategies for social platforms, and partnered with regional teams to drive engagement and performance.
Account Director at LCA
January 1, 2021 - December 1, 2021
Led account teams, crafted integrated campaigns, and steered content-driven initiatives across digital and offline channels.
Freelance Social Media Specialist at Self-employed
May 1, 2025 - Present
Independent social media strategy and execution for luxury brands, content creation, community management, and cross-channel campaigns.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet