Strategic brand and social media marketer with a proven track record of delivering premium, community-led marketing across partnerships, events, content, and commerce. Experienced in translating global brand strategy into actionable social media plans and high-impact activations that drive engagement, advocacy, and measurable commercial results.
I bring hands-on experience working within big social media agencies and grassroots communities, with a deep understanding of how social media drives performance. I have led integrated campaigns across digital, social, retail, and experiential channels, partnering closely with eCommerce brands, and creative teams to ensure consistent, premium brand execution at every touchpoint.
Highly collaborative and operationally strong, I lead with clarity and purpose, managing partnerships, sponsorship activations, events, and budgets, while mentoring specialists and optimising performance against clear KPIs. A natural relationship-builder, I am motivated by building authentic connections, elevating brand presence in real-world
environments, and contributing to brand’s continued leadership in their field.
Adept at leading cross-functional teams, managing global campaigns, and ensuring compliance with regulatory standards
across markets.
A proven expert in driving impactful storytelling, developing engaging content, and serving as a brand ambassador to
elevate customer education and brand trust.
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