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I’m an end-to-end creative director and brand designer who listens beyond words, identifies the essence of a brand, and translates it into a visual language that truly resonates. I build brands from concept through strategy, identity, photography/content, website build, launch support, and ongoing consultancy—prioritising purpose-driven outcomes and long-term relationships. My approach is personalised, considered, and results-driven. I bring a strong intuition for brand meaning, plus leadership across community engagement, wellbeing, and business strategy—working comfortably in boardroom-level brand conversations and alongside clients to create clarity, confidence, and consistency that lasts.…I’m an end-to-end creative director and brand designer who listens beyond words, identifies the essence of a brand, and translates it into a visual language that truly resonates. I build brands from concept through strategy, identity, photography/content, website build, launch support, and ongoing consultancy—prioritising purpose-driven outcomes and long-term relationships. My approach is personalised, considered, and results-driven. I bring a strong intuition for brand meaning, plus leadership across community engagement, wellbeing, and business strategy—working comfortably in boardroom-level brand conversations and alongside clients to create clarity, confidence, and consistency that lasts.

Lauren Maree McDonnell

Brand Designer, Creative Director, Graphic Designer, +2

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I’m an end-to-end creative director and brand designer who listens beyond words, identifies the essence of a brand, and translates it into a visual language that truly resonates. I build brands from concept through strategy, identity, photography/content, website build, launch support, and ongoing consultancy—prioritising purpose-driven outcomes and long-term relationships. My approach is personalised, considered, and results-driven. I bring a strong intuition for brand meaning, plus leadership across community engagement, wellbeing, and business strategy—working comfortably in boardroom-level brand conversations and alongside clients to create clarity, confidence, and consistency that lasts.…I’m an end-to-end creative director and brand designer who listens beyond words, identifies the essence of a brand, and translates it into a visual language that truly resonates. I build brands from concept through strategy, identity, photography/content, website build, launch support, and ongoing consultancy—prioritising purpose-driven outcomes and long-term relationships. My approach is personalised, considered, and results-driven. I bring a strong intuition for brand meaning, plus leadership across community engagement, wellbeing, and business strategy—working comfortably in boardroom-level brand conversations and alongside clients to create clarity, confidence, and consistency that lasts.

Available to hire

I’m an end-to-end creative director and brand designer who listens beyond words, identifies the essence of a brand, and translates it into a visual language that truly resonates. I build brands from concept through strategy, identity, photography/content, website build, launch support, and ongoing consultancy—prioritising purpose-driven outcomes and long-term relationships.

My approach is personalised, considered, and results-driven. I bring a strong intuition for brand meaning, plus leadership across community engagement, wellbeing, and business strategy—working comfortably in boardroom-level brand conversations and alongside clients to create clarity, confidence, and consistency that lasts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Co-founder & Brand Lead at KOWorks (coworking space)

January 1, 2024 - Present

Co-founded and shaped the brand identity, visual language, and community positioning for Theia from the ground up. Managed practitioner relationships, space hire bookings, community building, and all brand communications. Applied design and operational thinking to create a space that feels intentional visually as well as experiential.

Brand Designer & Creative Director at FSC (fs_c_laure nmaree lead—studio branding reference)

January 1, 2023 - Present

Delivered branding, visual direction, and creative design support including identity systems, art direction, photography/content direction, and website design/build as part of end-to-end brand projects.

Creative Director (studying under Guido Pecciego) at Elevate (role context indicates Creative Director—name not clearly specified)

January 1, 2023 - Present

Provided creative direction (graphic/brand/visual leadership) while completing or supporting ongoing professional development in award-winning creative practice.

Founder & Creative Director at Brand design studio (name not specified)

January 1, 2023 - Present

Led end-to-end brand creation for purpose-driven entrepreneurs, delivering brand strategy, visual identity, design suite development, photography/content creation, website design and build, launch support, and ongoing consultancy. Developed proprietary brand frameworks to help clients articulate values, voice, and visual direction with confidence. Acted as a trusted strategic partner across long-term client relationships with a focus on exceptional satisfaction and retention. Also supported broader creative needs including design, website creative support, and engagement assets for additional clients.

Community Engagement / Marketing & Communications Manager; Head of Marketing (within Evolved through multiple roles) at Evolved through multiple roles (company name not specified)

January 1, 2020 - January 1, 2025

Established brand presence, campaigns, and digital content across platforms. Transitioned into community engagement, developing programs and communications that connected people, families, and support networks. Progressed through multiple roles (marketing, community, people/culture) over a 6-year tenure, including leadership of marketing strategy and content initiatives within a lean team.

People & Culture (role applying relation, communication, and internal culture engagement) at People & Culture (company name not specified)

January 1, 2020 - Present

Applied strong relational and communications skills to internal culture, team engagement, and organisational development. Demonstrated adaptability by expanding across multiple distinct functions within one organisation.

Earth to Self Studio (Community Manager → Head of Marketing pathway described) at Earth to Self Studio

January 1, 2019 - January 1, 2020

Joined as Community Manager responsible for member experience, relationship building, and fostering a thriving co-working community. Progressed to Head of Marketing, leading brand, marketing strategy, and content initiatives in a lean team. Moved into specialist content creation and events management, producing campaigns and running networking/community events.

Co-founder (Community wellness space) at Theia Wellness Space

January 1, 2019 - January 1, 2020

Founded and operated a yoga studio with a strong community identity and brand presence. Designed and facilitated a Women’s Wellness Collective—three-year business support and community program for women entrepreneurs in the wellness sector. Supported 50+ women through facilitation, programming, and community leadership development.