Digital Content Specialist at Bravo Savings Network - Sesto Fiorentino (Italy)

Management of the editorial plan - Writing blogs and texts on specific themes in order to optimize SEO and visibility - Writing special newsletters for specific brands - Synergistic collaboration with the SEO department - Creation of visuals - Application of SEO strategies - Text optimization in SEO logic.

Project and Community Manager - e-commerce at Ali di Firenze - Florence (Italy)

Led project and community management for an Italian lifestyle e-commerce, coordinating CRM activities, product development, and marketing campaigns. Built visuals, managed CRM strategies to optimize customer relationships, and collaborated with Tuscan craftsmen and external partners. Developed and managed digital content, supported SEO and brand image, created editorial plans and visuals, contributed to newsletters and CRM-driven campaigns.