Hi! I’m Lauro, a dedicated Video Editor and Motion Designer from Fortaleza, Brazil, with over three years of experience in the creative industry. I have worked on various projects ranging from branding videos to animation. My passion lies in bringing ideas to life through visual storytelling and dynamic design.
I specialize in Adobe Creative Suite and love collaborating with clients to achieve their vision. I enjoy learning new techniques and staying updated with industry trends to ensure that my work is both innovative and impactful.
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Overview:
This project is an animated video created to be showcased at the Hackathon Digital Media in Health Communication and Literacy. The video aimed to visually highlight the innovative potential of digital media in enhancing health communication and literacy, demonstrating how technology can improve public awareness and engagement in health-related issues.
Key Features:
Clear Messaging: The video explains how digital tools can be used to foster better health communication and education.
Engaging Visual Design: Dynamic animations and graphics to illustrate complex concepts in an easy-to-understand, engaging manner.
Modern Style: A contemporary design to match the theme of digital innovation in healthcare, with visuals that appeal to a tech-savvy audience.
Focus on Accessibility: Use of clear, simple animations and text to ensure accessibility for a wide range of viewers, regardless of their background in healthcare or technology.
Tools Used:
Adobe Illustrator: Creation of vector graphics and icons to represent digital health tools and concepts.
Adobe After Effects: Animation of visual elements, transitions, and motion graphics to bring the video to life.
Adobe Premiere Pro: Final video editing, integrating audio and ensuring seamless flow of the narrative.
Challenges and Solutions:
Challenge: Conveying complex health communication concepts in an engaging, yet simple way for a broad audience.
Solution: Focused on using metaphors and simple visuals to explain abstract concepts, making them relatable and easy to understand.
Challenge: Creating a video that would appeal to both digital media experts and healthcare professionals.
Solution: Balanced technical visuals with approachable storytelling, ensuring the video was informative and visually appealing to all participants.
Results:
The animated video was well-received at the event, effectively conveying the message of the power of digital media in health communication and literacy. It sparked engaging discussions and served as an impactful visual tool, helping participants understand the role of technology in transforming healthcare communication.
Overview:
This project is an awareness campaign developed by the Municipality of Esposende aimed at combating violence against women. Through a visually impactful approach and a clear message, the campaign seeks to raise awareness about this serious social issue and encourage reflection and action within the local community.
Key Features:
Awareness Message: Focused on educating and alerting the population about the different forms of violence against women, emphasizing the importance of taking action and supporting victims.
Impactful Design: Use of strong colors, clear typography, and symbolic images that reinforce the seriousness of the theme.
Call to Action: Inclusion of information about resources available to victims and the importance of reporting violence.
Multiplatform Approach: The campaign was designed to be implemented in various formats, including video, posters, and social media, ensuring wide dissemination of the message.
Tools Used:
Adobe Illustrator: Creation of graphic elements and icons, such as symbols of support and female empowerment.
Adobe After Effects: Animation of visual elements for the video format of the campaign, creating smooth and dynamic transitions.
Adobe Premiere Pro: Video editing to ensure narrative flow and visual impact, with the integration of audio and sound effects.
Challenges and Solutions:
Challenge: Addressing a sensitive topic in a way that is impactful but also respectful and considerate.
Solution: Use of visual metaphors and a sober color palette, with an emphasis on positive messages of empowerment and support.
Challenge: Creating a campaign that would be effective across different platforms and formats.
Solution: Adaptable design optimized for videos, posters, and social media posts, ensuring message cohesion across all mediums.
Results:
The campaign was well-received by the community, sparking important reflections on the issue of violence against women and encouraging more women to seek support. It also helped strengthen the image of the Municipality of Esposende as an institution committed to the fight for women’s rights and the building of a more just and equal society.
Overview:
This project is an animated video created to present an eBook developed by the Municipality of Esposende. The goal was to provide a visually appealing and informative introduction to the eBook’s content, highlighting its main topics and benefits, while engaging the audience in a dynamic and accessible way.
Key Features:
Visually Engaging Design: Smooth animations and modern graphics that align with the style and visual identity of the Municipality of Esposende.
Informative Content: Clear presentation of the eBook’s topics, emphasizing their relevance to the local community.
Dynamic Animations: Use of transitions and animated elements to make the video captivating and easy to follow.
Visual Engagement: Icons and graphic elements that highlight key information, making it easier for the audience to understand.
Tools Used:
Adobe Illustrator: Creation of custom graphics and icons, as well as visual elements.
Adobe After Effects: Animation of graphic elements and dynamic transitions.
Adobe Premiere Pro: Final editing and adjustments to ensure smoothness and video quality.
Challenges and Solutions:
Challenge: Presenting the eBook’s content in a visually interesting and engaging way.
Solution: Use of simplified animations and a clean design to highlight essential information without overwhelming the viewer.
Challenge: Maintaining a balance between institutional presentation and the video’s aesthetic.
Solution: Integration of the Municipality of Esposende’s color palette and graphic style to align the video’s identity with the official branding.
Results:
The video was well-received by the community, helping to increase the visibility of the eBook and promote its distribution. It also became an effective communication tool, making the content easier to understand for a wider audience.
Overview:
This project is a video created to demonstrate and explain the Portal dos Vinhos app, developed as a conceptual study. The goal was to present the app’s features, user interface, and its functionality in a visually appealing and informative manner, simulating how it would be showcased in a real-world scenario.
Key Features:
App Walkthrough: A clear, concise demonstration of the app’s user interface and navigation flow.
User-Centric Design: Emphasis on the app’s usability, showcasing how users can easily navigate through features such as wine selection, information, and purchase options.
Informative Visuals: Use of animations and graphics to highlight key features of the app and enhance the user experience.
Tools Used:
Adobe Illustrator: Design of the app’s icons, logos, and graphical elements.
Adobe After Effects: Animation of user interactions and transitions, adding motion graphics to illustrate app features.
Adobe Premiere Pro: Final editing and audio integration to create a polished, high-quality video presentation.
Challenges and Solutions:
Challenge: Demonstrating app functionality effectively in a short video format.
Solution: Focused on showcasing the most important features with clear visual explanations and minimal text.
Challenge: Maintaining an engaging yet informative pace in the video.
Solution: Created smooth transitions and included clear on-screen text to guide the viewer through the features without overwhelming them.
Results:
The video served as a conceptual demonstration of the Portal dos Vinhos app, enhancing the understanding of its interface and functionality. The project allowed for the application of animation, video editing, and design skills in a real-world context, while also providing insight into how to create effective app promotional content.
Overview:
This project is an animated intro created as a study piece for a YouTube gaming channel. The goal was to design a visually appealing and thematic opening that reflects the gaming universe while engaging the audience within the first few seconds.
Key Features:
Thematic Style: Visual elements inspired by the gaming world, including references to pixels, game controllers, and typical gaming effects.
Dynamic Animations: Fast and fluid transitions conveying energy and excitement, characteristic of gaming content.
Sound Design: Integration of sound effects that enhance the immersive atmosphere of the theme.
Tools Used:
Adobe Illustrator: Creation of custom graphics and illustrations.
Adobe After Effects: Animation of visual elements and audio synchronization with transitions.
Adobe Premiere Pro: Final editing and adjustments to ensure smoothness and high-quality output.
Challenges and Solutions:
Challenge: Creating an engaging intro within a short timeframe (5-10 seconds).
Solution: Focus on a minimalist design with impactful and fast animations to convey the channel’s identity concisely.
Challenge: Balancing visual complexity with the simplicity required for an intro.
Solution: Use of well-defined graphic elements and simplified animations to avoid visual overload.
Results:
The intro served as a creative and technical exercise, enhancing skills in graphic design and animation. It is ideal for gaming channels seeking to capture the audience’s attention and establish a strong identity.
Overview:
This project is an animated video created for a campaign promoted by the Municipality of Esposende. The goal was to deliver the campaign’s message clearly, engagingly, and visually impactfully, using animations to captivate the audience and reinforce community values.
Key Features:
Visual Narrative: Presentation of the campaign’s message through smooth animations and informative graphics.
Customized Visual Style: Design aligned with the Municipality of Esposende’s branding, respecting institutional colors and visual elements.
Interactivity and Dynamism: Creative transitions and animated icons make the content more accessible and captivating.
Tools Used:
Adobe Illustrator: Creation of custom graphic elements and illustrations.
Adobe After Effects: Animation of visual elements and dynamic effects.
Adobe Premiere Pro: Final editing and audio integration, ensuring a high-quality video.
Challenges and Solutions:
Challenge: Ensuring the message was clearly communicated to a diverse audience.
Solution: Development of a straightforward narrative, complemented by didactic visual elements and intuitive animations.
Challenge: Creating an engaging design that balanced visual innovation with an institutional tone.
Solution: Integration of modern graphics while maintaining the Municipality of Esposende’s color palette and visual identity.
Results:
The animated video had a significant impact on the campaign, achieving wide acceptance and engagement among citizens. Its visual presentation helped reinforce the message and increase the visibility of the actions promoted by the Municipality.
Overview:
This project is a presentation video created to showcase the Department of Computer Engineering at the University of Porto. The goal was to produce a visually appealing piece that highlights the department’s values, infrastructure, and opportunities, engaging students and the academic community.
Key Features:
Professional Visual Design: Modern graphic elements and animations reflecting the department’s visual identity.
Inspirational Content: A script that explores the department’s fields of expertise, innovations, and impact in computer engineering.
Dynamic Transitions: Use of animations and visual effects to create a smooth and engaging narrative flow.
Tools Used:
Adobe Illustrator: Creation of custom graphics, logos, and visual elements.
Adobe Premiere Pro: Video editing and assembly of the visual narrative.
Adobe After Effects: Animations, transitions, and special effects composition to enhance video quality.
Challenges and Solutions:
Challenge: Visually communicating the department’s diverse areas of expertise and unique features.
Solution: Use of graphic icons and synchronized animations to present information clearly and effectively.
Challenge: Balancing a modern design with an institutional tone.
Solution: Adapting the color palette and visual style to match the department’s branding, ensuring alignment with its institutional identity.
Results:
The video was well-received, strengthening the department’s image and increasing interest from prospective students and potential partners. It became a valuable communication tool for events and social media.
Animated Tutorial Video: Application Process for Internships at the University of Évora
Overview:
This project is an animated tutorial video designed to guide students at the University of Évora through the internship application process. The goal was to create a dynamic and accessible visual guide, clearly explaining each step, from required documentation to submitting the application.
Key Features:
Professional Visual Design: Custom graphic elements and animations designed to engage the audience and simplify complex concepts.
Informative Flow: Structured to present the application process steps logically and intuitively.
Inclusive and Modern Style: Accessible visual and textual language tailored to the university audience.
Visual Highlights: Icons, transitions, and animated effects emphasizing key points.
Technologies and Tools Used:
Adobe Illustrator: Creation of custom illustrations and graphic elements.
Adobe After Effects: Animation and composition of visual elements, dynamic transitions, and final video editing.
Challenges and Solutions:
Challenge: Translating technical information into an engaging visual narrative.
Solution: Careful script planning and the use of simplified animations to illustrate each step of the process.
Challenge: Balancing visual design with a focus on delivering clear information.
Solution: Prioritizing clarity with minimalistic animations and functional icons.
Results:
The tutorial video had a positive impact on the academic community, reducing common questions and making it easier for students to navigate the internship application process. Additionally, it helped streamline advisors’ time and improve process efficiency.
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