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Experienced marketing professional with 4+ years launching and scaling global beauty and fashion brands in India. Skilled in international brand launches, go-to-market strategy, brand localization, and integrated marketing across digital, PR, influencer, CRM, and retail/on-site channels. Strong partner management experience with global stakeholders, building culturally relevant brands and consumer communities, and driving measurable brand growth through consumer insights and data-led strategy.…Experienced marketing professional with 4+ years launching and scaling global beauty and fashion brands in India. Skilled in international brand launches, go-to-market strategy, brand localization, and integrated marketing across digital, PR, influencer, CRM, and retail/on-site channels. Strong partner management experience with global stakeholders, building culturally relevant brands and consumer communities, and driving measurable brand growth through consumer insights and data-led strategy.

Lavanya

Marketing Analyst, Marketing Automation Specialist, Brand Strategist, +5

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Experienced marketing professional with 4+ years launching and scaling global beauty and fashion brands in India. Skilled in international brand launches, go-to-market strategy, brand localization, and integrated marketing across digital, PR, influencer, CRM, and retail/on-site channels. Strong partner management experience with global stakeholders, building culturally relevant brands and consumer communities, and driving measurable brand growth through consumer insights and data-led strategy.…Experienced marketing professional with 4+ years launching and scaling global beauty and fashion brands in India. Skilled in international brand launches, go-to-market strategy, brand localization, and integrated marketing across digital, PR, influencer, CRM, and retail/on-site channels. Strong partner management experience with global stakeholders, building culturally relevant brands and consumer communities, and driving measurable brand growth through consumer insights and data-led strategy.

Available to hire

Experienced marketing professional with 4+ years launching and scaling global beauty and fashion brands in India. Skilled in international brand launches, go-to-market strategy, brand localization, and integrated marketing across digital, PR, influencer, CRM, and retail/on-site channels. Strong partner management experience with global stakeholders, building culturally relevant brands and consumer communities, and driving measurable brand growth through consumer insights and data-led strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Executive at Nykaa

April 1, 2025 - Present

Led go-to-market and experience marketing for international beauty and fashion brands in India, including category opportunity identification and product launch support. Conducted market and consumer research to support product development and brand positioning. Built integrated marketing plans across digital, influencer, PR, CRM, retail, and on-site channels. Developed brand affinity through creator partnerships, community-building initiatives, and experiential activations. Delivered analytics and reporting using tools such as Tableau, Mixpanel, and Microsoft Excel.

Senior Executive (title unclear) at Nykaa Fashion

April 1, 2025 - Present

Global brand building roles covering strategic partnerships, community building, and experiential marketing. Owned go-to-market strategy and led cross-functional execution to localize positioning, campaigns, and product launches for the India market. Drove integrated marketing execution across digital, PR, influencer, CRM, retail, and on-site channels.

International Business Marketing Intern at Nykaa

September 1, 2021 - December 1, 2021

Supported global brand building through strategic partnerships and community-building, including experience marketing and go-to-market strategy work. Assisted cross-functional leadership and execution of marketing initiatives. Contributed to consumer insights and market intelligence activities and helped build/execute marketing plans to support brand growth.

Senior Executive (Marketing) at Nykaa (Nykaa Fashion / related teams)

August 1, 2021 - December 31, 2021

Led marketing and brand-building initiatives for Nykaa Fashion, including global brand store launch strategy and execution. Supported go-to-market pitches and expansion proposals for international brands, and contributed to launch planning and consumer acquisition. Managed integrated campaigns across on-site, off-site, PR, and influencer channels with cross-functional teams. Developed marketing strategy and 360° campaign execution for international beauty brands in India, localizing positioning, campaigns, and product launches. Collaborated on creator partnerships, community-building initiatives, and experiential activations to strengthen brand affinity and drive growth.

Marketing/Brand Intern at Nykaa Fashion

August 1, 2020 - December 31, 2021

Internship focused on marketing and brand activities supporting category opportunities and product development through consumer and market research. Worked on marketing professional support for on-platform and off-platform campaign tasks in coordination with cross-functional teams.

Marketing (title unclear) at Nykaa Fashion / Nykaa

December 4, 2018 - December 31, 2020

Supported the launch of Nykaa Fashion's global stores by introducing international brands (e.g., ALO and NA-KD) to the Indian market. Executed integrated campaigns across digital, influencer, PR, CRM, retail, and on-site channels to build brand awareness and engagement. Drove creator partnerships, community-building initiatives, and experiential activations to strengthen brand affinity and drive growth.

Intern at Nykaa (Nykaa Fashion/related)

October 1, 2018 - December 31, 2019

Supported brand and marketing projects, including research and campaign support tasks that contributed to brand and product planning.

Marketing Professional / Brand & Go-to-Market (title unclear) at Nykaa Fashion / Nykaa

February 9, 2018 - December 31, 2021

Conducted market and consumer research to identify category opportunities and support product development. Led/managed marketing for Nykaa Fashion in-house brands by driving brand strategy, campaign planning, and execution across on-site, off-site, PR, and influencer channels with cross-functional teams. Managed brand portfolio across makeup, skincare, haircare, and fragrance categories including Urban Decay (L'Oréal Luxe), Kayali, ISDIN, Fable & Mane, and Obagi Medical. Developed market-entry and growth pitches for global brands including GISOU and Morphe to support expansion opportunities in India. Launched brands on Nykaa and supported go-to-market planning, launches strategy, and consumer acquisition.

Marketing Intern at Nykaa Fashion

February 1, 2018 - December 1, 2018

Supported Nykaa Fashion marketing activities including market entry and launch/execution work for brands. Assisted in brand launch and campaign planning across on-site, off-site, PR, and influencer channels in collaboration with cross-functional teams. Contributed to brand portfolio management across makeup, skincare, haircare, and fragrance categories.