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With 8 years of experience in marketing, PR, and communications, I am a Chartered Manager specializing in enterprise-wide marketing strategy, brand leadership, and stakeholder engagement. At Spectrum Cube, I redefined market positioning and elevated the firm into a recognized leader in the Middle East’s MEP sector, winning awards such as HSE Initiative of the Year (2021), MEP Contractor of the Year (2022), Smart Project of the Year (2023), and Sustainable Project of the Year (2024), competing with industry giants like Alec, China State, and BK Gulf. My expertise spans performance marketing, SEO, paid media, corporate communications, content strategy, and events management. I have also built alliances with global brands, media firms and professional bodies including DHL, CIBSE, USGBC, and British Safety Council and many more, delivering campaigns and initiatives that strengthened corporate reputation and expanded market influence.…With 8 years of experience in marketing, PR, and communications, I am a Chartered Manager specializing in enterprise-wide marketing strategy, brand leadership, and stakeholder engagement. At Spectrum Cube, I redefined market positioning and elevated the firm into a recognized leader in the Middle East’s MEP sector, winning awards such as HSE Initiative of the Year (2021), MEP Contractor of the Year (2022), Smart Project of the Year (2023), and Sustainable Project of the Year (2024), competing with industry giants like Alec, China State, and BK Gulf. My expertise spans performance marketing, SEO, paid media, corporate communications, content strategy, and events management. I have also built alliances with global brands, media firms and professional bodies including DHL, CIBSE, USGBC, and British Safety Council and many more, delivering campaigns and initiatives that strengthened corporate reputation and expanded market influence.

Lawanga Sangakkara

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With 8 years of experience in marketing, PR, and communications, I am a Chartered Manager specializing in enterprise-wide marketing strategy, brand leadership, and stakeholder engagement. At Spectrum Cube, I redefined market positioning and elevated the firm into a recognized leader in the Middle East’s MEP sector, winning awards such as HSE Initiative of the Year (2021), MEP Contractor of the Year (2022), Smart Project of the Year (2023), and Sustainable Project of the Year (2024), competing with industry giants like Alec, China State, and BK Gulf. My expertise spans performance marketing, SEO, paid media, corporate communications, content strategy, and events management. I have also built alliances with global brands, media firms and professional bodies including DHL, CIBSE, USGBC, and British Safety Council and many more, delivering campaigns and initiatives that strengthened corporate reputation and expanded market influence.…With 8 years of experience in marketing, PR, and communications, I am a Chartered Manager specializing in enterprise-wide marketing strategy, brand leadership, and stakeholder engagement. At Spectrum Cube, I redefined market positioning and elevated the firm into a recognized leader in the Middle East’s MEP sector, winning awards such as HSE Initiative of the Year (2021), MEP Contractor of the Year (2022), Smart Project of the Year (2023), and Sustainable Project of the Year (2024), competing with industry giants like Alec, China State, and BK Gulf. My expertise spans performance marketing, SEO, paid media, corporate communications, content strategy, and events management. I have also built alliances with global brands, media firms and professional bodies including DHL, CIBSE, USGBC, and British Safety Council and many more, delivering campaigns and initiatives that strengthened corporate reputation and expanded market influence.

Available to hire

With 8 years of experience in marketing, PR, and communications, I am a Chartered Manager specializing in enterprise-wide marketing strategy, brand leadership, and stakeholder engagement. At Spectrum Cube, I redefined market positioning and elevated the firm into a recognized leader in the Middle East’s MEP sector, winning awards such as HSE Initiative of the Year (2021), MEP Contractor of the Year (2022), Smart Project of the Year (2023), and Sustainable Project of the Year (2024), competing with industry giants like Alec, China State, and BK Gulf. My expertise spans performance marketing, SEO, paid media, corporate communications, content strategy, and events management. I have also built alliances with global brands, media firms and professional bodies including DHL, CIBSE, USGBC, and British Safety Council and many more, delivering campaigns and initiatives that strengthened corporate reputation and expanded market influence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Communications Manager at Spectrum Cube

July 1, 2021 - Present

Led the Marketing Department across integrated marketing, PR, digital transformation, and corporate communications, aligning strategies to boost brand equity, market reach, and industry leadership. Spearheaded award-winning campaigns, securing MEP Awards: HSE Initiative (2021), Contractor of the Year (2022), Smart Project (2023), Sustainability Project (2024), Innovative Contractor (2025), GCC Project (2025). Designed and executed a marketing roadmap with segmentation, benchmarking, and customer journey mapping to refine positioning and capture new opportunities. Championed thought leadership via whitepapers, case studies, panel discussions, and executive keynotes, enhancing C-suite visibility and industry influence. Executed project-level campaigns covering branding, HSE, sustainability, and stakeholder engagement through content marketing, video, and technical PR. Built alliances with global brands, media, and associations (CIBSE, USGBC, EGBC, British Safety Council, MEFMA, BSRIA, IWFM, BICS) through co-branded campaigns, joint publications, and advocacy. Managed large budgets with ROI modeling and performance dashboards to optimize digital, traditional, and event spend. Introduced centralized systems for brand guidelines, asset libraries, and approvals. Drove digital transformation with CRM, Marketing automation (HubSpot), and analytics for nurturing, conversion, and attribution. Reported to Group MD and Board with quarterly reviews, competitive analysis, and market intelligence to guide strategic decisions.

Marketing & Communications Manager at Stargate Building Solutions LLC (Spectrum Cube Group)

December 1, 2022 - Present

Directed full-funnel performance marketing campaigns across SEO, SEM, paid ads (Google, Meta Suite, LinkedIn), and retargeting, driving qualified leads and measurable ROI. Managed end-to-end corporate events, trade shows, and industry exhibitions, from concept and vendor management to execution, sponsorships, and post-event reporting. Championed thought leadership via whitepapers, case studies, panel discussions, and executive keynotes, positioning the group as an industry innovator. Built alliances with global brands, media, and associations (British Safety Council, IWFM, BICS) through co-branded campaigns, joint publications, and sector advocacy. Implemented data-driven marketing roadmaps using market segmentation, benchmarking, customer journey mapping, and competitor intelligence.

Marketing Executive at Alpha Venture LLC

November 1, 2019 - July 1, 2020

Supported end-to-end marketing campaigns, including digital, print, and event marketing, ensuring alignment with brand strategy and business objectives. Developed Strategic Business Growth Initiatives: Identified and pursued new business opportunities, expanding the company's client base and increasing market share within the MEP sector. Executed SEO, content, and social media strategies across Meta Suite, LinkedIn, and Google platforms to increase engagement, visibility, and lead generation. Assisted in performance marketing initiatives, managing paid ads, retargeting, and analytics to optimize ROI and track campaign effectiveness. Coordinated PR activities including press releases, media outreach, and brand communications to strengthen corporate reputation. Contributed to events and trade shows, overseeing logistics, branding, vendor management, and on-ground execution to enhance brand presence. Conducted market research and competitor benchmarking to identify growth opportunities and refine positioning. Maintained marketing automation tools and CRM platforms, supporting lead nurturing, email campaigns, and reporting dashboards. Collaborated with internal teams and external partners to deliver creative assets, content calendars, and promotional materials on time and within budget.

Marketing Executive at Intec Systems & Solutions

October 1, 2017 - November 1, 2019

Secured Exclusive Regional Partnerships & Product Positioning – Built strategic alliances with contractors, consultants, and resellers, driving product adoption in key projects and strengthening brand presence through exclusive regional partnerships. Developed Value-Driven Marketing Solutions – Translated engineering workflows into customer-focused marketing strategies, positioning cost-effective and performance-driven solutions to enhance competitiveness. Delivered Client-Centric Marketing & Support – Conducted product demonstrations, training sessions, and technical presentations, aligning value propositions with client needs to boost brand credibility and customer engagement. Led Market Research & Competitor Benchmarking – Analyzed industry trends, competitor positioning, and emerging technologies to refine go-to-market strategies and identify untapped opportunities. Prepared Marketing & Performance Insights – Produced campaign performance reports, case studies, and market impact assessments to guide strategic decision-making and improve ROI. Strengthened Client & Industry Networks – Built and nurtured strong relationships with clients, consultants, contractors, and industry associations, leveraging partnerships for brand advocacy and market expansion.