Available to hire
I’m a results-driven digital marketing professional with over 6 years of experience boosting SEO, paid media, website management, and content strategy across diverse industries. I excel at building and optimizing high-converting websites, scaling multi-channel campaigns, and applying data-driven strategies to improve ROI, lead generation, and online visibility. I hold certifications in Social Media Growth, Email Marketing, and Website Conversion, and I bring hands-on expertise with WordPress, SEMrush, Meta Ads Manager, and Go High Level. I thrive on turning creative storytelling into performance wins by aligning brand narrative with performance marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Marketing Manager at Turn Key Marketing Solutions - Customer Engine
May 2, 2025 - September 16, 2025Spearheaded a social media team of 20, driving client acquisitions by 30%; led marketing for a small business launch in Islamabad drawing 500+ attendees for a New Year event; developed monthly social media calendars and campaigns, increasing engagement; delivered monthly analytics to clients to optimize campaigns; managed 15+ marketing projects annually across diverse markets, ensuring timely delivery within budget.
Digital Marketing Manager at Changescape Web
May 1, 2025 - September 29, 2025Directed end-to-end website strategy and development for 50+ U.S.-based clients, delivering mobile-first, conversion-focused, and SEO-optimized platforms that boosted lead generation. Led SEO and content optimization with SEMrush and Search Atlas, improving organic visibility and rankings. Designed and managed paid media campaigns (Google Ads, Meta Ads) with A/B testing, retargeting, and audience segmentation, increasing ROI by up to 40%. Generated 500+ leads/month for a property management client and closed 66 leases. Built GA4 and Looker Studio dashboards to translate analytics into actionable UX and funnel improvements. Deployed email marketing funnels via Mailchimp and Go High Level, achieving open and conversion rate increases up to 60%. Produced AI-driven video content for multi-channel engagement, achieving 200+ views per short-form video.
Digital Marketing Manager at Changescape Web
May 1, 2025 - September 29, 2025Directed end-to-end website strategy and development for 50+ U.S.-based clients, delivering mobile-first, conversion-focused platforms that boosted lead generation. Led SEO and content optimization using SEMrush and Looker Studio, improving organic visibility across competitive industries. Designed and managed paid media campaigns (Google Ads, Meta Ads), implementing A/B testing, retargeting, and audience segmentation to increase ROI by up to 40%. Generated 500+ leads/month for a property management client and closed 66 leases. Built custom GA4 dashboards translating analytics into UX and sales funnel improvements. Deployed email marketing funnels and cold outreach through Mailchimp and Go High Level, achieving higher open and conversion rates up to 60%. Produced AI-driven video content and podcast assets to boost multi-channel engagement, achieving 200+ views per short-form video.
Digital Marketing Manager at Changescape Web
May 1, 2025 - September 16, 2025Led the design and development of 50+ high-converting client websites (US-based) with a focus on performance, accessibility, and user experience. Managed mobile-responsive layouts, on-page SEO (metadata, keyword planning, schema markup), and content optimization. Built dashboards in GA4 and Looker Studio to monitor traffic, conversions, and UX metrics; collaborated with developers and stakeholders to launch and maintain SEO-optimized platforms. Implemented organic content calendars, email marketing, and paid media strategies (Meta/G Google Ads) to improve ROI. Drove UX enhancements and data-driven insights to inform product and campaign decisions.
Digital Marketing Manager at Changescape Web
May 1, 2025 - September 4, 2025Managed and optimized client websites for performance, accessibility, and user experience. Led the design and development of 50+ high-converting websites for U.S.-based clients collaborating with developers and stakeholders to launch and maintain SEO-optimized, mobile-responsive platforms. Spearheaded microsite creation and digital asset maintenance ensuring alignment with brand voice and objectives. Owned on-site SEO including metadata, keyword planning, schema markup, and content optimization using SEMrush and Search Atlas. Built and maintained custom dashboards in GA4 and Looker Studio to monitor digital performance, traffic patterns, and user behavior. Used data insights to recommend UX and content enhancements. Acted as the go-to copy expert, writing high-converting content for websites, social media, ads, and email campaigns. Led organic content calendars and storytelling strategies tailored to Facebook Pages and digital platforms. Planned and managed paid media campaigns on Meta
Digital Marketing Manager at Changescape Web
January 1, 2025 - PresentLed design and development of 50+ high-converting, SEO-optimized, mobile-responsive websites for US-based clients; collaborated with developers and stakeholders to launch and maintain platforms. Spearheaded micro-site creation and digital asset maintenance aligned with brand voice. Owned on-site SEO, metadata, keyword planning, schema markup, and content optimization; built dashboards in GA4 and Looker Studio to monitor performance. Acted as go-to copy expert for websites, social media, ads, and emails; planned organic content calendars and storytelling strategies for Facebook pages and digital platforms. Planned and managed Meta and Google Ads with a focus on conversions and lead generation; executed A/B tests, audience segmentation, and retargeting; collaborated with tech teams to track conversions and refine user journeys using Go High Level, Zapier, and CRM integrations. Designed and executed cold email campaigns and monthly newsletters; drove traffic, engagement, and conversions t
Digital Marketing Executive at Exergy PR & Creative Agency
April 1, 2021 - September 29, 2025Spearheaded a 20-member social media team; achieved a 30% uplift in client acquisition through targeted campaigns and optimized content. Executed a major brand launch event (500+ attendees) that boosted market visibility and engagement. Created monthly social calendars and campaigns increasing engagement by 25% and strengthening client retention. Delivered analytics and reporting to inform data-driven optimization. Managed 15+ concurrent marketing projects, coordinating cross-functional teams to ensure timely delivery and brand consistency.
Digital Marketing Executive at Exergy PR & Creative Agency
April 1, 2021 - September 29, 2025Led a 20-member social media team; achieved a 30% uplift in client acquisitions; executed a major brand launch event in Islamabad with 500+ attendees; designed monthly social calendars and campaigns boosting engagement by 25%; provided comprehensive analytics and reporting; managed 15+ concurrent marketing projects; collaborated across teams to refine digital brand positioning.
Administrator at Red Maple Montessori
April 1, 2021 - September 16, 2025Developed and executed social media strategies to enhance the Montessori’s online presence and increase admissions. Created engaging content for various social platforms to attract prospective parents and students. Monitored and analyzed social metrics to track campaign effectiveness and adjust strategies as needed. Managed multiple marketing projects annually across diverse markets, meeting deadlines and budgets.
Social Media Manager at Red Maple Montessori Islamabad
April 1, 2021 - September 16, 2025Developed and executed social media strategies to enhance the Montessori school’s online presence in Islamabad. Produced engaging content across platforms, managed a monthly content calendar, tracked metrics, and optimized campaigns to grow followers and engagement. Created compelling visuals and copy to support brand awareness and admissions.
Digital Marketing Executive at Exergy PR & Creative Agency, Islamabad, Pakistan
April 1, 2021 - September 4, 2025Led a social media team of 20 employees, resulting in a 30% increase in client acquisitions. Directed marketing for a small business launch in Islamabad drawing 500+ attendees on New Year’s Eve. Developed monthly social media calendars and campaigns increasing engagement metrics by 25%. Delivered monthly analytical reports to clients leading to campaign performance optimization. Managed 15+ marketing projects annually across diverse markets meeting deadlines and budgets.
Digital Marketing Executive at Exergy PR & Creative Agency
April 1, 2021 - September 4, 2025Spearheaded a social media team of 20 employees, resulting in a 30% increase in client acquisitions. Led marketing for a small business launch in Islamabad, attracting 500+ attendees on New Year's Eve. Developed monthly social media calendars and campaigns, resulting in a 25% increase in engagement metrics. Delivered monthly analytical reports to clients, leading to improvements in campaign performance optimization. Managed 15+ marketing projects annually across diverse markets, meeting deadlines and budgets.
Digital Marketing Manager at Changerscape Web
April 1, 2021 - PresentManaged and optimized client websites for performance, accessibility, and user experience. Led the design and development of 50+ high-converting websites for U.S.-based clients, collaborating with developers and stakeholders to launch and maintain SEO-optimized, mobile-responsive platforms. Took ownership of on-site SEO, including metadata, keyword planning, schema markup, and content optimization using SEMrush and Search Atlas. Built and maintained custom dashboards in GA4 and Looker Studio to monitor digital performance, traffic patterns, and user behavior. Used data insights to recommend UX and content enhancements. Acted as a go-to copywriting expert, writing high-converting content for websites, social media, ads, and email campaigns. Planned and managed Meta (Facebook/Instagram) and Google ads focusing on conversions and lead generation. Executed A/B tests, audience segmentation, and retargeting strategies to optimize campaign ROI. Collaborated with tech teams to track conversion
Editor at Social Diary Magazine
May 1, 2020 - September 29, 2025Produced weekly editorial content with trend-driven research and high editorial standards to engage a broad readership. Conducted exclusive interviews with public figures, strengthening magazine credibility and audience reach. Directed photo shoots and visual storytelling to enhance brand presentation. Devised digital and print marketing strategies that grew subscriptions and engagement. Managed editorial workflows ensuring accuracy and deadlines across issues; expanded digital readership through cross-platform syndication.
Editor at Social Diary Magazine
May 1, 2020 - September 29, 2025Produced weekly editorial content, conducted exclusive interviews with public figures, and led digital and print marketing strategies to grow readership. Directed photoshoots and visual storytelling to strengthen brand presentation. Managed editorial workflows and cross-platform content syndication.
Social Media Executive at Verite Media, Islamabad, Pakistan
May 1, 2020 - September 4, 2025Assisted in developing social media campaigns and websites for clients in the healthcare, education, and real estate sectors. Supported the creation and execution of digital marketing strategies across multiple platforms. Wrote engaging blog content for client websites to enhance audience engagement and SEO efforts.
Editor at Social Diary Magazine, Islamabad, Pakistan
May 1, 2020 - September 4, 2025Produced weekly magazines conducting in-depth research on current trends for content relevance. Interviewed numerous public figures for feature articles enhancing magazine credibility and reader engagement. Orchestrated photoshoots ensuring high-quality visual presentation. Developed marketing strategies for the weekly E-Magazine increasing subscribers and engagement.
Editor at Social Diary Magazine
April 1, 2020 - September 16, 2025Produced weekly magazine content, conducted in-depth research on current trends, and interviewed public figures for feature articles to boost magazine credibility and reader engagement. Orchestrated photo shoots for magazine content and ensured high-quality visual presentation. Developed marketing strategies for weekly E-Magazine to increase subscribers and engagement. Managed social media advertising campaigns to reach target audiences effectively.
Social Media Executive at Verite Media
April 1, 2020 - September 4, 2025Assisted in developing social media campaigns and websites for clients in healthcare, education, and real estate sectors. Supported the creation and execution of digital marketing strategies across multiple platforms. Wrote engaging blog content for client websites to enhance audience engagement and SEO efforts.
Assistant Coordinator at UNDP "Training for a Better Tomorrow"
February 29, 2020 - September 4, 2025Participated in a two-month UNDP program coordinating with 180 female entrepreneurs from FATA. Recorded interviews with participants and speakers, captured event photographs for coverage. Uploaded event photos to social media platforms for outreach. Provided basic technology and innovation training, including online transactions and computer usage to entrepreneurs.
Content Creator / AI-Driven Video Content & Podcasting at Freelance / Ume Laila
February 1, 2020 - September 16, 2025Utilized AI tools to create, repurpose, and edit video content for social media and podcasts, with end-to-end production tailored to client goals, platforms, and keywords. Developed workflows to support multi-format content across channels and improve reach and longevity.
Assistant Coordinator at UNDP "Training for a Better Tomorrow", Islamabad, Pakistan
February 1, 2020 - September 4, 2025Participated in a two-month UNDP program via Bahria University Islamabad coordinating with 180 female entrepreneurs from FATA. Recorded interviews with participants and speakers, and captured event photographs for coverage. Uploaded event photos to social media platforms for outreach. Provided basic technology and innovation training including online transactions and computer usage to entrepreneurs.
Creative Manager at Go Fancy
September 1, 2019 - September 29, 2025Led creative direction for campaigns across social media and digital channels, ensuring consistency with client branding. Collaborated on content production, visuals, and storytelling that elevated engagement metrics. Streamlined project workflows to meet deadlines and budget constraints while maintaining quality.
Creative Manager at Go Fancy
September 1, 2019 - September 29, 2025Directed creative output across campaigns, ensuring brand consistency and high-quality visuals across platforms; collaborated with teams to develop impactful marketing creative and assets.
Editor at Social Diary Magazine
September 1, 2019 - September 16, 2025Edited weekly magazine issues, conducted in-depth research on current trends, and interviewed public figures for feature articles. Contributed to magazine credibility and reader engagement through thorough reporting and high-quality visuals, including orchestrating photo shoots.
Social Media Manager at Red Maple Montessori, Islamabad, Pakistan
September 1, 2019 - September 4, 2025Developed and executed social media strategies to enhance the Montessori's online presence and increase admissions. Created engaging content for various social media platforms to attract prospective parents and students. Monitored and analyzed social media metrics to track campaign effectiveness and adjusted strategies as needed. Managed social media advertising campaigns to reach target audiences effectively. Analyzed digital marketing data to assess campaign performance and identify opportunities for improvement.
Social Media Manager at Red Maple Montessori
August 1, 2019 - September 29, 2025Designed and executed digital campaigns to boost inquiries and brand recognition in the education sector. Created multimedia content across Facebook, Instagram, and Twitter to increase parent engagement. Used analytics to refine strategy, improving lead generation conversions. Managed paid campaigns with precise targeting and cost control. Built community engagement strategies to foster trust and credibility with prospective parents.
Social Media Manager at Red Maple Montessori
August 1, 2019 - September 29, 2025Designed and executed digital campaigns to increase enrollment inquiries; created multimedia content across Facebook, Instagram, and Twitter; leveraged social media analytics to refine strategy; improved admissions-related conversions; managed paid ad campaigns; monitored digital performance metrics; developed community engagement strategies to build trust with prospective parents.
Social Media Manager at Red Maple Montessori
August 1, 2019 - September 4, 2025Developed and executed social media strategies to enhance Montessori's online presence and increase admissions. Created engaging content for various social media platforms to attract prospective parents and students. Monitored and analyzed social media metrics to track campaign effectiveness and adjusted strategies as needed. Managed social media advertising campaigns to reach target audiences effectively. Analyzed digital marketing data to assess campaign performance and identified improvement opportunities.
Creative Manager at Go Fancy
May 1, 2019 - September 4, 2025Managed social media platforms to drive business revenue growth for the clothing brand through targeted marketing efforts. Conducted weekly product photography sessions to ensure consistent visual content for new clothing items. Optimized on-page SEO and maintained the website to enhance online visibility and user experience. Created and edited videos for social media campaigns to promote brand awareness and engage the audience. Developed and executed content calendars to maintain a consistent brand presence across social media channels. Collaborated with influencers and brand ambassadors to amplify brand messaging and reach new audiences.
Project Assistant Coordinator at UNDP - Training for a Better Tomorrow
February 28, 2019 - September 16, 2025Participated in a two-month UNDP program via Bahria University Islamabad, coordinating with 180 female entrepreneurs from FAT A. Conducted interviews with participants and speakers, captured event photography, and contributed to outreach. Provided basic technology and innovation training, including online transactions and computer usage, to entrepreneurs.
Social Media Executive at Verite Media
January 1, 2019 - September 29, 2025Supported multi-platform social media campaigns, boosting reach and engagement. Analyzed performance metrics to optimize content calendars and ad spend. Contributed to client reporting and creative testing across channels.
Social Media Executive at Verite Media
January 1, 2019 - September 29, 2025Supported social media campaigns, contributed to content calendars, tracked KPIs, and aided in client retention through consistent performance reporting and optimization.
Project Assistant Coordinator at UNDP – Training for a Better Tomorrow
January 1, 2019 - September 16, 2025Coordinated UNDP program via Bahria University Islamabad, liaising with 180+ female entrepreneurs from FA/TA. Conducted participant interviews, collected event photos for outreach, and provided basic tech support and onboarding for aspiring entrepreneurs.
Creative Manager at Go Fancy, Islamabad, Pakistan
January 1, 2019 - September 4, 2025Managed social media platforms to drive business revenue growth for a clothing brand through targeted marketing efforts. Conducted weekly product photography sessions ensuring consistent visual content for new clothing items. Optimized on-page SEO and maintained the website to enhance online visibility and user experience. Created and edited videos for social media campaigns to promote brand awareness and engage the audience. Developed and executed content calendars to maintain a consistent brand presence across social media channels. Collaborated with influencers and brand ambassadors to amplify brand messaging and reach new audiences.
Editor at Social Diary Magazine
January 1, 2019 - September 4, 2025Produced weekly magazines, conducting in-depth research on current trends for content relevance. Interviewed numerous public figures for feature articles, enhancing magazine credibility and reader engagement. Orchestrated photoshoots for magazine content, ensuring high-quality visual presentation. Developed marketing strategies for the weekly e-magazine, increasing subscribers and engagement.
Education
Master of Science in Project Management at Arden University, Coventry, England, UK
January 1, 2024 - September 4, 2025Master of Science in Project Management at Arden University, Coventry, England, UK
January 1, 2024 - January 1, 2025Master of Science in Project Management at Arden University
January 11, 2030 - January 1, 2025Master of Science in Project Management at Arden University
January 11, 2030 - January 1, 2025Master of Science in Project Management at Arden University
January 11, 2030 - January 1, 2024Master of Science in Project Management at Arden University
January 11, 2030 - January 1, 2024Qualifications
Turnkey Marketing Solutions - Customer Engine, MO, United States
January 11, 2030 - September 4, 2025Social Media Growth - Social Rotation, MO, United States
January 11, 2030 - September 4, 2025Website Conversion Specialist - Customer Engine, MO, United States
January 11, 2030 - September 4, 2025Email Marketing Specialist - Customer Engine, MO, United States
January 11, 2030 - September 4, 2025Turnkey Marketing Solutions - Customer Engine
January 11, 2030 - September 4, 2025Social Media Growth - Social Rotation
January 11, 2030 - September 4, 2025Website Conversion Specialist - Customer Engine
January 11, 2030 - September 4, 2025Email Marketing Specialist - Customer Engine
January 11, 2030 - September 4, 2025Master of Science in Project Management
January 11, 2030 - January 1, 2025UNDP Training for a Better Tomorrow
January 1, 2019 - February 28, 2019AI-Driven Video Content & Podcasting Training
January 1, 2020 - February 29, 2020Website Conversion Specialist – Customer Engine
January 1, 2025 - September 29, 2025Email Marketing Specialist – Customer Engine
January 1, 2025 - September 29, 2025Social Media Growth – Social Rotation
January 1, 2025 - September 29, 2025Website Conversion Specialist – Customer Engine, MO, USA
January 1, 2025 - September 29, 2025Email Marketing Specialist – Customer Engine, MO, USA
January 1, 2025 - September 29, 2025Social Media Growth – Social Rotation, MO, USA
January 1, 2025 - September 29, 2025Turnkey Marketing Solutions – Customer Engine, MO, USA
January 1, 2025 - September 29, 2025Industry Experience
Education, Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Healthcare, Non-Profit Organization, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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