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Remote / UK Versatile, strategic marketer with a passion for creative storytelling and building brand narratives. Confident working across the full marketing mix to raise awareness and increase engagement, delivering key messages in line with organisational objectives. Curious and collaborative, I bring an infectious energy and relentless drive to the work I do. I’m looking to make a meaningful difference in an org that aligns with my values. I lead marketing for two community co-living spaces - Southall & Soul and Shoreditch & Soul - and the Sanctuary, a membership-based wellness space open to the public in Shoreditch. I drive brand awareness and engagement across social, influencer, email, paid ads and PR; I’ve grown the Sanctuary’s Instagram to 18k in six months, optimized paid ads (CPA 1:4), increased website views by 33.7%, and led initiatives like our first competition and World Mental Health Day passes, contributing to a membership uplift. I’ve rolled out influencer partnerships, improved internal comms, and co-led DE&I initiatives.…Remote / UK Versatile, strategic marketer with a passion for creative storytelling and building brand narratives. Confident working across the full marketing mix to raise awareness and increase engagement, delivering key messages in line with organisational objectives. Curious and collaborative, I bring an infectious energy and relentless drive to the work I do. I’m looking to make a meaningful difference in an org that aligns with my values. I lead marketing for two community co-living spaces - Southall & Soul and Shoreditch & Soul - and the Sanctuary, a membership-based wellness space open to the public in Shoreditch. I drive brand awareness and engagement across social, influencer, email, paid ads and PR; I’ve grown the Sanctuary’s Instagram to 18k in six months, optimized paid ads (CPA 1:4), increased website views by 33.7%, and led initiatives like our first competition and World Mental Health Day passes, contributing to a membership uplift. I’ve rolled out influencer partnerships, improved internal comms, and co-led DE&I initiatives.

Leah Groom

Marketing Strategist, Social Media Manager, Social Media Freelancer, +7

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Remote / UK Versatile, strategic marketer with a passion for creative storytelling and building brand narratives. Confident working across the full marketing mix to raise awareness and increase engagement, delivering key messages in line with organisational objectives. Curious and collaborative, I bring an infectious energy and relentless drive to the work I do. I’m looking to make a meaningful difference in an org that aligns with my values. I lead marketing for two community co-living spaces - Southall & Soul and Shoreditch & Soul - and the Sanctuary, a membership-based wellness space open to the public in Shoreditch. I drive brand awareness and engagement across social, influencer, email, paid ads and PR; I’ve grown the Sanctuary’s Instagram to 18k in six months, optimized paid ads (CPA 1:4), increased website views by 33.7%, and led initiatives like our first competition and World Mental Health Day passes, contributing to a membership uplift. I’ve rolled out influencer partnerships, improved internal comms, and co-led DE&I initiatives.…Remote / UK Versatile, strategic marketer with a passion for creative storytelling and building brand narratives. Confident working across the full marketing mix to raise awareness and increase engagement, delivering key messages in line with organisational objectives. Curious and collaborative, I bring an infectious energy and relentless drive to the work I do. I’m looking to make a meaningful difference in an org that aligns with my values. I lead marketing for two community co-living spaces - Southall & Soul and Shoreditch & Soul - and the Sanctuary, a membership-based wellness space open to the public in Shoreditch. I drive brand awareness and engagement across social, influencer, email, paid ads and PR; I’ve grown the Sanctuary’s Instagram to 18k in six months, optimized paid ads (CPA 1:4), increased website views by 33.7%, and led initiatives like our first competition and World Mental Health Day passes, contributing to a membership uplift. I’ve rolled out influencer partnerships, improved internal comms, and co-led DE&I initiatives.

Available to hire

Remote / UK Versatile, strategic marketer with a passion for creative storytelling and building brand narratives. Confident working across the full marketing mix to raise awareness and increase engagement, delivering key messages in line with organisational objectives. Curious and collaborative, I bring an infectious energy and relentless drive to the work I do.

I’m looking to make a meaningful difference in an org that aligns with my values. I lead marketing for two community co-living spaces - Southall & Soul and Shoreditch & Soul - and the Sanctuary, a membership-based wellness space open to the public in Shoreditch. I drive brand awareness and engagement across social, influencer, email, paid ads and PR; I’ve grown the Sanctuary’s Instagram to 18k in six months, optimized paid ads (CPA 1:4), increased website views by 33.7%, and led initiatives like our first competition and World Mental Health Day passes, contributing to a membership uplift. I’ve rolled out influencer partnerships, improved internal comms, and co-led DE&I initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

French

Intermediate

English

Fluent

Work Experience

Soul Marketing Manager at Parliament

February 1, 2025 - Present

Responsible for the marketing of two community co-living spaces—Southall & Soul and Shoreditch & Soul—and the Sanctuary membership-based wellness space. Developed and implemented integrated marketing strategies across social, influencer, email, paid ads, and PR; built an influencer program (80% of onboarded creators posting monthly), grew Instagram to 18k in six months, increased website views by 33.7%, and led initiatives like World Mental Health Day passes, contributing to a membership uplift.

Parliament Fundraising and Comms Contractor at 50:50

February 1, 2025 - Present

Shaped brand strategy and executed a multi-channel B2B marketing plan; coordinated an International Women’s Day event at the Houses of Parliament; managed digital ads, email, events, partnerships, PR, SEO, social, and web; contributed to increased engagement and PR coverage.

Soul Marketing Manager at Soul

February 1, 2025 - Present

Responsible for marketing two community co-living spaces (Southall & Soul, Shoreditch & Soul) and the Sanctuary membership-based wellness space; implemented integrated marketing strategies across social, influencer, email, paid ads, and PR; grew Instagram and website metrics and supported membership growth.

Head of Marketing at IMA-HOME / IMA

April 1, 2022 - October 1, 2024

Led marketing for IMA-HOME / IMA, developing integrated strategies across social, influencer, email, paid ads, PR, SEO, events, and website; aligned storytelling with brand values and improved engagement and reach.

Marketing Manager at IMA-HOME / IMA

August 1, 2021 - April 1, 2022

Developed and executed integrated marketing strategies across social, influencer, email, paid ads, and PR to raise awareness and engagement; produced high-quality content and aligned brand storytelling with organisational goals.

Marketing Manager at IMA

August 1, 2021 - April 1, 2022

Directed multi-channel marketing campaigns, built brand strategy, managed budgets and partnerships, and enhanced inbound leads and brand visibility.

Senior Marketing Executive at HOME (later merged to become IMA-HOME / IMA)

November 1, 2020 - August 1, 2021

Led multi-channel campaigns across digital ads, email, events, partnerships, PR, SEO, social, and web; drove growth metrics and supported brand expansion during the transition to IMA-HOME / IMA.

Marketing Executive at HOME (later merged to become IMA-HOME / IMA)

July 1, 2019 - October 1, 2020

Developed and executed marketing campaigns across channels; managed content creation and supported inbound inquiries; contributed to brand growth and cross-team collaboration.

Marketing Executive at IMA

January 1, 2018 - June 1, 2019

Delivered across channels, nurtured influencer relationships, supported product launches, and contributed to growth and brand momentum.

Marketing Executive at The Website Warehouse

January 1, 2017 - December 1, 2017

Marketing executive responsible for initial marketing activities during brand launch; supported web and content production.

Marketing Intern at IMA

October 1, 2016 - December 1, 2016

Supported marketing activities, content creation, PR, and events.

Countrywide PLC Lettings Negotiator at Countrywide PLC

June 1, 2016 - September 1, 2016

Managed key lettings activities, including viewings during peak seasons, maintaining applicant data and reporting trends; built partnerships with local Lettings Agents to improve collaboration and efficiency.

Lettings Negotiator (Summer Temp) at Countrywide PLC

June 1, 2016 - September 1, 2016

Summer temp role supporting lettings, client services, and administrative tasks.

Marketing Assistant at OXFAM (Oxfam Sheffield)

January 1, 2015 - Present

Supported marketing tasks and campaigns for the charity.