Little Jepé is a children’s clothing label produced in Bali and based in Sydney, Australia. The designer uses a minimal colour palette and streamlined silhouettes while evoking a sense of fun and playfullness. She designs
clothes to be worn everyday and for special occasions. I designed the logo, branding, lookbooks and imagery for print and digital, especially social media. This job also involved a lot of image deep-etching and photo editing. Such a fun brand to collaborate with, the photoshoots were a joy to work on.

See more of my work with Little Jepé here:
https://www.twine.net/signin

Avner’s is an Eastern European inspired Bakery and Bagelry in Surry Hills, Sydney. Collaborating with the owner, I’ve created a brand to reflect the joy and happiness behind the operation. Welcoming and warm, with European and New York deli influences, I’ve chosen playful, old-school shopfront fonts (yes, I’ve ordered it in neon signage), plentiful imagery and happy folk tunes for social media platforms. Who can be upset around Klezmer? Simple and sweet, tidy and tempting - were some often-quoted phrases on the moodboard. Understanding that the customers experience is as important as the product is key to developing a long-term business. Consistency in brand, with meaningful tweaks here and there to keep things fresh, is crucial to maintaining a following and building a community around the brand.

See more of my work with Avner’s here:
https://roughcutstudio.com.au/album/avners-bakery/
https://vimeo.com/manage/videos/1089593685
https://vimeo.com/manage/videos/1089592788
https://vimeo.com/manage/videos/1089592161
https://vimeo.com/manage/videos/1057726656
https://vimeo.com/manage/videos/1057720800

The NSW Caravan & Camping Association, an organisation promoting travel and lifestlye in NSW Australia, has been a client for 6 years. During this time I’ve developed creative concept, designed, styled and photo edited 2 recipe books (print and digital) per year, as well as images for print and digital collateral. Working with the CCIA has been very rewarding, they’re a great team of people who are dedicated to supporting the large diversity of food and travel options offered by regional towns and locations in NSW, Australia. I’ve really enjoyed finding ways to profile the incredible local producers of this area.

See more of my work with the Caravan & Camping Association here:
https://www.twine.net/signin

The Alma Group own two Mexican-style restaurants in Sydney, Australia. The owners, Jack and Tim, wanted images for their website and social media conveying their unique and exciting approach to dining while displaying their signature high-end menu and showcasing the award-winning interior design of their restaurants. They serve great wine, amazing cocktails and delicious food, all delivered with a smile and exceptional service. My role for this project included writing the brief, concept, creative, set styling, image edits and file management of over 300 images, ultimately delivering a colourful and vibrant image bank, for digital and print projects. The result perfectly reflected their sense of fun and comittment to providing an unforgettable dining experience.

See more of my work with Alma and St Alma Restaurants here:
https://www.twine.net/signin

I’ve worked with Mitsubishi Electric Australia for 5 years supplying design briefs, food photography (creative, styling and edits) and designing digital and printable recipe ebooks. Adhering to their fresh, crisp and healthy living ethos, I delivered clean, minimal yet inviting imagery which they use on their website, mostly to promote their fridges range. My work is featured in their Recipes and Blog sections.

See more of my work for Mitsubishi Electric here:
https://www.twine.net/signin

Working with the Brand Manager, we successfully re-branded the AssetFuture logo and the roll-out of various mixed media and print collateral. This included pitch decks, marketing campaigns, banners, advertising and digital media for trade shows and brochures as well as updating their brand guidelines. Helping bring this multi-faceted, successful Australian company to a more modern, streamlined identity was a great experience. Rebranding takes patience and a lot of consideration, components of design I enjoy. As well as meeting deadlines, of course!

See some of my work for AssetFuture here:
https://www.twine.net/signin