I lead the development of global-to-local LEGO advertising campaigns, delivering high-impact visuals, brand films, scroll-stopping online campaigns, and immersive activation concepts across web, mobile, and social channels. Curiosity fuels my process, and I am perpetually motivated by work that blends strategic storytelling with meaningful impact. I’m ready to continue my trajectory and bring my energy, craft, and joy of creating mindset to a fun, forward-thinking team.…

Leah Juaymah Mababangloob

I lead the development of global-to-local LEGO advertising campaigns, delivering high-impact visuals, brand films, scroll-stopping online campaigns, and immersive activation concepts across web, mobile, and social channels. Curiosity fuels my process, and I am perpetually motivated by work that blends strategic storytelling with meaningful impact. I’m ready to continue my trajectory and bring my energy, craft, and joy of creating mindset to a fun, forward-thinking team.…

Available to hire

I lead the development of global-to-local LEGO advertising campaigns, delivering high-impact visuals, brand films, scroll-stopping online campaigns, and immersive activation concepts across web, mobile, and social channels.

Curiosity fuels my process, and I am perpetually motivated by work that blends strategic storytelling with meaningful impact. I’m ready to continue my trajectory and bring my energy, craft, and joy of creating mindset to a fun, forward-thinking team.

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Skills

Experience Level

Language

English
Fluent
Tagalog
Fluent

Work Experience

Digital Art Director / Associate Creative Director at LEGO Toy Shanghai Co. Ltd., The LEGO Group, Billund, Denmark
January 1, 2021 - July 7, 2025
Led the development of globally adapted and locally originated advertising campaigns that were innovative, impactful, and resonated with local audiences in China. Led the conceptualization and execution of key visuals, TV commercials, social media videos, and activation ideas tailored to various marketing needs. Successfully created and led development of award-winning campaigns that garnered industry recognition and accolades.
Senior Art Director at LEGO Toy Shanghai Co. Ltd., The LEGO Group, Billund, Denmark
January 1, 2021 - August 10, 2025
Art Director at LEGO Toy Shanghai Co. Ltd., The LEGO Group, Billund, Denmark
January 1, 2016 - August 10, 2025
Web Designer / Art Director at BBDO Guerrero Manila
January 1, 2012 - August 10, 2025
Web-based designer trained to create 360 degree advertising campaigns. Work scope included visual design, creating pitch decks, concept boards, and mock-ups.
Art Director at Wunderman Manila
January 1, 2014 - August 10, 2025
Conceptualized and led advertising campaigns including creating concept boards, presentation decks, and activation ideas for pitches.
Art Director at The LEGO Group China
January 1, 2021 - January 1, 2025
Led development of global-to-local LEGO advertising campaigns, including captivating brand visuals, high-impact films, scroll-stopping online content, and immersive activation concepts. Created diverse campaign assets and guided cross-functional teams to drive multi-market engagement within the LEGO ecosystem.
Art Director / Digital Art Director at The LEGO Group Denmark
January 1, 2016 - January 1, 2021
Sustained LEGO brand storytelling across markets, crafting brand visuals and digital/print campaigns while ensuring consistency with global brand voice and local adaptation.
Associate Creative Director at Dentsu Singapore
January 1, 2014 - January 1, 2016
Led integrated campaigns for key accounts, overseeing art direction, UI/UX prototyping, and digital design; contributed to creative strategy, concept development, and cross-media production.
Art Director / Web Designer at BBDO Guerrero
January 1, 2008 - January 1, 2012
Designed major digital and print campaigns, contributed to winning pitches, and managed production across teams for key accounts.
Art Director / Digital Art Director at The LEGO Group
January 1, 2021 - December 31, 2025
Led development of global-to-local LEGO advertising campaigns; conceptualized and executed captivating visuals, brand films, scroll-stopping online campaigns, and immersive activation concepts; collaborated with local partners; delivered activations such as the Superpower of Play (2023) and LEGO Lands Shanghai (2025).
Senior Art Director / Digital Art Director at The LEGO Group
January 1, 2016 - December 31, 2021
Led creative direction for campaigns across China; merged visuals with storytelling; crafted high-impact brand campaigns; developed global-to-local strategies; drove brand storytelling across multiple touchpoints.
Senior Art Director / Digital Art Director at Dentsu Singapore
January 1, 2014 - December 31, 2016
Participated in the creation of main digital and social campaigns for key accounts; led pitches and industry-wide competitions; contributed to UI/UX prototyping, video editing, branding, and visual identity.
Art Director at Wunderman (NowVML)
January 1, 2013 - December 31, 2014
Trained to create highly impactful integrated campaigns across traditional and digital media.

Education

Master’s Degree in Digital Communication and Culture at University of Sydney
August 4, 2025 - March 31, 2027
Bachelor of Arts in Organizational Communication, Cum Laude (GPA 1.70) at University of the Philippines Manila
June 1, 2000 - April 30, 2004

Qualifications

See It Be It Delegate (Cannes Lions)
January 1, 2018 - January 1, 2018
Top #3 Art Director, Adobo Creative Ranking List
January 1, 2013 - January 1, 2013
Graduate, Cum Laude
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other, Education

Skills

Experience Level