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I’m a digital marketing strategist and copywriter with 8+ years of experience working with brands including Amazon, Flipkart, Lenskart, and the health & wellness platform Sugarfit. I specialize in social media, email marketing, and SEO-driven content, building campaigns that grow audiences, improve engagement, and drive conversions.…

Leandra Sol

Copywriter, Brand Strategist, Marketing Strategist, +6

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I’m a digital marketing strategist and copywriter with 8+ years of experience working with brands including Amazon, Flipkart, Lenskart, and the health & wellness platform Sugarfit. I specialize in social media, email marketing, and SEO-driven content, building campaigns that grow audiences, improve engagement, and drive conversions.…

Available to hire

I’m a digital marketing strategist and copywriter with 8+ years of experience working with brands including Amazon, Flipkart, Lenskart, and the health & wellness platform Sugarfit. I specialize in social media, email marketing, and SEO-driven content, building campaigns that grow audiences, improve engagement, and drive conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Copywriter & Content Creator at Sugarfit

March 1, 2022 - January 1, 2023

Led end-to-end content strategy for Sugarfit's D2C brand, including copywriting, SEO-driven blog content, social media, and email collateral. Grew Instagram followers from 5k to 12k in 4 months via strategic content and influencer partnerships; improved email engagement by 30% and boosted social-driven conversions; secured #1 organic Google ranking for core keywords; contributed to a 24% uplift in overall digital marketing conversions.

Senior Copywriter at Silvermine Group

March 1, 2020 - January 1, 2022

Created messaging and copy for digital campaigns; improved quarterly social media engagement by 25% through strategic content initiatives; launched successful YouTube video ad campaigns contributing to stronger conversion rates; developed SEO-rich content resulting in top Google rankings; improved email engagement through innovative campaigns.

Senior Content Writer at Lenskart.com (Valyo Technologies)

September 1, 2011 - September 1, 2013

Worked with growth team to deliver well-researched SEO landing pages and blogs; achieved #1 ranking on Google for key terms; crafted SEO-focused copy for product pages; coordinated with designers and photographers to align content with visuals; improved user experience and site performance.

Senior Content Writer at Ambab Infotech Pvt Ltd

November 1, 2014 - July 1, 2015

Created on-page SEO content for blogs and articles; managed social media copy for Facebook and Twitter; collaborated with design and product teams; contributed to SOPs for cataloging categories like fashion, automotive, and electronics; supported vendor content initiatives.

Individual Contributor at Amazon - Prime Business Services

November 1, 2015 - February 1, 2017

Improved on-page product information with SEO-focused copy; supported cataloging team and independent vendors; generated SOPs for catalog categories; helped reduce returns and exchange rates by ensuring content accuracy and clarity.

Digital Content Strategist & Copywriter at The Wild Card Southpaw Films

July 1, 2023 - Present

Spearheaded concept development, story research, script writing, and production for October Baseball, a feature-length short addressing mental health in sports. Led post-production coordination with sound/video editors for 2026 festival distribution. Architected end-to-end digital marketing strategy including teaser content, brand positioning, social rollout, and festival outreach. Utilized AI tools for campaign planning, produced SEO-optimized assets via Adobe Suite, Filmora, and related workflows.

Digital Content Strategist & Copywriter at Southpaw Films

July 1, 2023 - Present

Led end-to-end digital marketing strategy for feature-length documentary projects; developed content frameworks, SEO-aligned copy, and editorial content plans; coordinated with producers, editors, and external partners to execute campaigns across social, email, and paid channels.

Senior Content Writer at Lenskart (Valyo Technologies)

September 1, 2011 - September 1, 2013

Produced SEO-rich content for product pages, improving on-page information architecture; contributed to catalogs and category pages; supported vendor coordination and SOPs.

Senior Copywriter at Flipkart (TekSystems)

June 1, 2017 - February 1, 2020

Crafted campaigns and copy across e-commerce domains; contributed to email, push, and on-site content; aligned with product teams and marketing to drive conversions.

Individual Contributor at Amazon (Prime Business Services)

November 1, 2015 - February 1, 2017

Delivered SEO-informed product page copy and catalog content; improved on-page information accuracy; assisted vendor onboarding with SOPs for cataloging.