Hi, I’m Leanne Higgins, a paid social specialist and digital marketing consultant focused on delivering measurable results through paid media. I help brands grow online by blending creative campaigns with data-driven optimization across Meta, TikTok, YouTube, Google, and beyond. With a background in agency-side marketing, I bring broad strategic thinking and hands-on execution to every project, from planning and budget forecasting to creative testing and cross-channel coordination. I’m known for my collaborative mindset, stakeholder management, and proactive approach to new platforms. I thrive on turning complex data into actionable insights that boost ROAS and revenue, while keeping campaigns aligned with business goals. Whether working solo or with client teams, I stay adaptable, organized, and relentlessly focused on driving performance.

Leanne Higgins

Hi, I’m Leanne Higgins, a paid social specialist and digital marketing consultant focused on delivering measurable results through paid media. I help brands grow online by blending creative campaigns with data-driven optimization across Meta, TikTok, YouTube, Google, and beyond. With a background in agency-side marketing, I bring broad strategic thinking and hands-on execution to every project, from planning and budget forecasting to creative testing and cross-channel coordination. I’m known for my collaborative mindset, stakeholder management, and proactive approach to new platforms. I thrive on turning complex data into actionable insights that boost ROAS and revenue, while keeping campaigns aligned with business goals. Whether working solo or with client teams, I stay adaptable, organized, and relentlessly focused on driving performance.

Available to hire

Hi, I’m Leanne Higgins, a paid social specialist and digital marketing consultant focused on delivering measurable results through paid media. I help brands grow online by blending creative campaigns with data-driven optimization across Meta, TikTok, YouTube, Google, and beyond. With a background in agency-side marketing, I bring broad strategic thinking and hands-on execution to every project, from planning and budget forecasting to creative testing and cross-channel coordination.

I’m known for my collaborative mindset, stakeholder management, and proactive approach to new platforms. I thrive on turning complex data into actionable insights that boost ROAS and revenue, while keeping campaigns aligned with business goals. Whether working solo or with client teams, I stay adaptable, organized, and relentlessly focused on driving performance.

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Language

English
Fluent

Work Experience

Freelance Digital Marketing Consultant at Be Loud Marketing
September 1, 2022 - Present
Freelance marketing projects for multiple clients including Oyster Studios, Maverick Media and Stada Media; supported Mead Open Farm, Young LDN Beauty Studio, Nicky Cornell, Mint Festival, We Are Festival and Web3War. Achievements include generating £270k in revenue for Field of Screams in 3 months with a £30k spend via brand awareness campaigns on TikTok and YouTube; launching PPC campaigns on Amazon for Cavell Golf achieving a 5.5 ROAS; delivering a strong ROAS of 8 for a furniture retailer across Meta and TikTok; driving ticket sales and engagement for festivals.
Paid Media Manager at WildBrain Spark
September 1, 2021 - September 1, 2022
Managed sponsored ads on YouTube, Facebook, Google and Spotify; created media plans and forecasts for campaigns with budgets ranging from $100k to $1M per quarter; worked with brands such as Emojitown, Teletubbies, Dino Ranch, Barney and Strawberry Shortcake. Key achievements include growing Emojitown's Facebook page from 2k to 30k followers in 9 months and driving 250k new Spotify listeners for Teletubbies.
Marketing & Account Executive / Manager at Oyster Studios
October 1, 2018 - September 1, 2021
Developed and launched marketing campaigns; liaised with clients, suppliers, website developers and designers; researched data, identified optimal target audiences, and drove ROI. Created social media content, wrote web copy with SEO in mind, contributed to Go Jump In website, and helped expand the agency's digital marketing offerings.
Intern at Roseworth Lettings Agency
October 1, 2017 - December 31, 2017
Assisted lettings team with management of student properties; strong customer communication; gained knowledge of property software (Amazon property software).
Waitress / Social Media Advocate at The Cosy Dove
October 1, 2016 - October 1, 2017
Waitress; ran the Instagram and Facebook accounts, posting about upcoming events and special offers.
Team Leader / Events Organiser at Harpers
June 1, 2015 - January 1, 2020
Led a small team of assistants; planned and organised promotional, business and social events to drive revenue; trained staff to deliver exceptional customer service.
Waitress / Barista at Solutions
October 1, 2015 - June 1, 2015
Waitress; supported high-profile events such as Rugby Six Nations, football clubs, Metro Radio Arena and Crisis Café; gained customer service experience.

Education

BA Hons - Marketing with Business Management at Newcastle University
September 1, 2015 - June 1, 2018
BTEC Level 3 Extended Diploma in Business at Oakland's College, Welwyn Garden City
September 1, 2013 - June 1, 2015
Institute of Leadership & Management Level 2 Certificate at Institute of Leadership & Management
January 11, 2030 - April 27, 2026
GCSEs (Roundwood Park School, Harpenden) at Roundwood Park School
January 11, 2030 - April 27, 2026

Qualifications

Institute of Leadership & Management Level 2 Certificate
January 11, 2030 - April 27, 2026
GCSEs (Roundwood Park School, Harpenden)
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other