Leecel Gonzales

Manage and optimize a portfolio of 30+ Google Ads accounts; plan, launch, and manage Google Ads campaigns including audience targeting, bidding strategies, budget allocation, and scheduling. Conduct keyword research and negative keyword optimization; create and optimize ad copy to improve CTR and conversions; monitor CTR, CPC, conversion rate, cost per lead, and ROAS; implement bid adjustments, audience refinements, budget reallocations, and A/B testing. Manage social media campaigns across Facebook, Instagram, LinkedIn, TikTok, and X; develop SEO strategies including keyword research, on-page optimization, technical SEO, and backlink acquisition. Prepare client reports and communicate actionable insights and recommendations.

•Developed digital and online advertising materials to support marketing campaigns and student recruitment initiatives. • Managed social media platforms, including Facebook, Instagram, and TikTok, to enhance brand visibility and audience engagement. • Designed marketing collateral such as brochures, flyers, tarpaulins, and promotional materials for both online and offline campaigns. • Edited and produced visual content, including images, graphics, and videos, to support marketing and branding efforts. • Assisted in the development, presentation, and execution of marketing plans and promotional strategies. • Created, managed, and optimized Meta Ads and Google Ads campaigns to support lead generation and enrollment objectives. • Conducted competitor research and market analysis to i dentify growth opportunities, industry trends, and strategic recommendations.