I'm a Creative & E-commerce Content Specialist focused on blending visual merchandising, product presentation, and content production to help brands connect with customers online. I’ve built a track record delivering premium experiences in fast-paced retail environments and driving conversion through thoughtful brand presentation. From developing eCommerce styling boards to leading visual merchandising strategies, I translate brand aesthetics into commercially successful execution across product, content, and customer experience. I enjoy collaborating with remote teams to elevate brand storytelling and shopper journeys, delivering consistent, high-quality results.

Lee Travers

I'm a Creative & E-commerce Content Specialist focused on blending visual merchandising, product presentation, and content production to help brands connect with customers online. I’ve built a track record delivering premium experiences in fast-paced retail environments and driving conversion through thoughtful brand presentation. From developing eCommerce styling boards to leading visual merchandising strategies, I translate brand aesthetics into commercially successful execution across product, content, and customer experience. I enjoy collaborating with remote teams to elevate brand storytelling and shopper journeys, delivering consistent, high-quality results.

Available to hire

I’m a Creative & E-commerce Content Specialist focused on blending visual merchandising, product presentation, and content production to help brands connect with customers online. I’ve built a track record delivering premium experiences in fast-paced retail environments and driving conversion through thoughtful brand presentation.

From developing eCommerce styling boards to leading visual merchandising strategies, I translate brand aesthetics into commercially successful execution across product, content, and customer experience. I enjoy collaborating with remote teams to elevate brand storytelling and shopper journeys, delivering consistent, high-quality results.

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Language

English
Fluent

Work Experience

Product Manager at River Island
June 1, 2025 - June 1, 2025
Oversee product management, team management, and sales reports.
Visual Stylist – Menswear, Windows & Displays at Brown Thomas & Arnotts
January 1, 2023 - January 1, 2023
Led creative concepting and styling for menswear floor, seasonal windows and brand pop-ups. Collaborated with internal teams to ensure premium presentation.
Menswear Manager & Visual Merchandiser at Bershka (Inditex Group)
January 1, 2018 - January 1, 2018
Oversaw daily floor visuals and styling for menswear division, directing styling teams and managing deliveries.
Sales & Display Assistant at Schuh
January 1, 2015 - January 1, 2015
Supported store visuals, window updates, and product storytelling through seasonal displays.
Product & Visual Merchandising Lead at River Island
January 1, 2024 - Present
Analyse sales performance to optimise product placement and stock flow. Support visual merchandising strategy aligned with commercial priorities. Coordinate with team members to maintain strong in-store presentation standards. Identify product opportunities based on customer behaviour and sales trends.
Men’s Styling Lead (Luxury Retail) at Brown Thomas & Arnotts
January 1, 2019 - January 1, 2023
Delivered personalised styling aligned with premium brand positioning. Built long-term client relationships driving repeat business. Supported visual merchandising standards across departments. Contributed to sales performance through product recommendations and presentation.
Visual Merchandiser & Floor Specialist at The Couture Club
January 1, 2018 - January 1, 2019
Executed brand-led visual merchandising within a fast-paced retail environment. Developed strong understanding of product flow and customer behaviour. Supported content-driven retail presentation and styling.
Retail Manager / Senior Sales Specialist at Bershka
January 1, 2014 - January 1, 2018
Managed daily operations in a high-volume retail environment. Oversaw staff coordination, scheduling, and floor execution. Maintained visual and operational standards under pressure. Acted as escalation point for customer and operational issues.

Education

Architectural Design at Pearse College
January 11, 2030 - November 5, 2025
Fashion Design & Development at Dublin Institute of Design
January 11, 2030 - November 5, 2025
Digital Marketing at Google Course
January 11, 2030 - November 5, 2025
Business Entrepreneurship at Dublin City Council
January 11, 2030 - November 5, 2025
Google Digital Marketing Fundamentals at Google Digital Garage
January 11, 2030 - March 19, 2026
Fashion Design & Textiles at Dublin University of Design
January 11, 2030 - March 19, 2026
Architecture & CAD at Pearse College
January 11, 2030 - March 19, 2026
Business Start-Up at Local Enterprise Office
January 11, 2030 - March 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Education