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I’m Lee Bergman, a multidisciplinary designer with over 13 years’ experience building brands, websites, and campaigns for businesses of all sizes. From startups finding their first identity to global companies refining their presence, I bring a mix of creative direction, hands-on design, and strategic thinking. What sets me apart is my ability to simplify complex ideas into clear, engaging visuals that not only look great but work hard for your business.…I’m Lee Bergman, a multidisciplinary designer with over 13 years’ experience building brands, websites, and campaigns for businesses of all sizes. From startups finding their first identity to global companies refining their presence, I bring a mix of creative direction, hands-on design, and strategic thinking. What sets me apart is my ability to simplify complex ideas into clear, engaging visuals that not only look great but work hard for your business.

Lee Bergman

Graphic Designer, Digital Marketer, Web Designer, +1

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I’m Lee Bergman, a multidisciplinary designer with over 13 years’ experience building brands, websites, and campaigns for businesses of all sizes. From startups finding their first identity to global companies refining their presence, I bring a mix of creative direction, hands-on design, and strategic thinking. What sets me apart is my ability to simplify complex ideas into clear, engaging visuals that not only look great but work hard for your business.…I’m Lee Bergman, a multidisciplinary designer with over 13 years’ experience building brands, websites, and campaigns for businesses of all sizes. From startups finding their first identity to global companies refining their presence, I bring a mix of creative direction, hands-on design, and strategic thinking. What sets me apart is my ability to simplify complex ideas into clear, engaging visuals that not only look great but work hard for your business.

Available to hire

I’m Lee Bergman, a multidisciplinary designer with over 13 years’ experience building brands, websites, and campaigns for businesses of all sizes. From startups finding their first identity to global companies refining their presence, I bring a mix of creative direction, hands-on design, and strategic thinking. What sets me apart is my ability to simplify complex ideas into clear, engaging visuals that not only look great but work hard for your business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Design at Fundamental Media

January 1, 2025 - September 19, 2025

Lead creative direction and brand execution across EMEA for a global B2B media agency specialising in financial services and investment clients. Developed sub-brands and visual identities, producing comprehensive brand guideline systems and scalable design templates. Designed sales and marketing collateral including pitch decks, product one-pagers, campaign reports, and case studies, ensuring visual consistency and commercial impact. Managed brand governance across multiple markets, adapting global brand systems to local nuances while maintaining alignment. Oversaw the design and production of digital campaign assets, social content, and web visuals using Adobe Creative Suite and Figma. Provided creative mentorship and guidance to freelance and junior designers, ensuring delivery of high-quality output across channels.

Senior Digital Designer at Well Pharmacy

January 1, 2023 - September 19, 2025

Led and mentored a team of UI/UX designers to elevate the quality and consistency of digital outputs across Well’s online pharmacy platform. Spearheaded the redesign of the eCommerce site, improving user experience and conversions through UX research, wireframing, and interface design. Managed the full design lifecycle for the new website launch, collaborating with marketing, product, and offshore development to ensure timely delivery and brand alignment. Acted as a design point of contact across departments, aligning creative work with business goals and patient-focused outcomes.

Freelance Designer at Studio Empatia

January 1, 2022 - September 19, 2025

Delivered end-to-end design solutions for a range of B2B clients including PR firms, Neobrokers, and tech startups from brand identity to campaign execution. Designed and maintained client websites, ensuring a seamless user experience and alignment with evolving brand strategies. Created pitch decks and investor presentations that clearly communicated business narratives, resulting in successful funding and stakeholder engagement. Partnered with a branding agency to develop and roll out a nationwide out-of-home (OOH) campaign, managing creative execution and asset delivery.

Senior Digital Designer at Rhino Africa

January 1, 2018 - September 19, 2025

Collaborated cross-functionally with product, marketing, and external contractors to deliver high-impact creative that aligned with business objectives and campaign KPIs. Produced wireframes, layouts, and visual concepts for use across owned channels, ensuring consistency with brand guidelines and strategic messaging. Designed digital advertising assets optimised for performance, including banners, social content, and paid media creatives that supported monthly sales targets. Mentored junior designers and interns, contributing to team growth and establishing a foundation for the creative department’s long-term development. Maintained and evolved brand guidelines to support consistency as the business scaled into new markets and offerings.

Graphic Designer & Studio Manager at Bay Moon Communications

January 1, 2017 - September 19, 2025

Graphic designer and studio manager delivering brand identity and production collateral; managed relationships with printers and suppliers; supported the studio’s growth and operations.

Head of Design at Rhino Africa

January 1, 2020 - September 19, 2025

Led creative direction and brand identity for Rhino Africa and its luxury subsidiaries, including Silvan Safari and Camissa House, ensuring alignment across digital, print, and environmental design. Built and mentored a high-performance design team, maintained brand guidelines, and drove global consistency across markets.

Lead Designer at HyperionDev

January 1, 2021 - September 19, 2025