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Hi, I'm a Creative & Ecommerce Content Specialist based in Dublin, Ireland. I blend visual merchandising, content production, and brand presentation to drive premium customer experiences across fast-paced retail. With a background spanning high-street to luxury fashion, I translate visual ideas into commercially successful product storytelling, merchandising strategies, and omnichannel content that resonates with customers. I thrive in collaborative environments and love turning data-informed insights into beautiful, effective brand experiences.…Hi, I'm a Creative & Ecommerce Content Specialist based in Dublin, Ireland. I blend visual merchandising, content production, and brand presentation to drive premium customer experiences across fast-paced retail. With a background spanning high-street to luxury fashion, I translate visual ideas into commercially successful product storytelling, merchandising strategies, and omnichannel content that resonates with customers. I thrive in collaborative environments and love turning data-informed insights into beautiful, effective brand experiences.

Lee Travers

Creative Director, Photographer, Video Editor, +5

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Hi, I'm a Creative & Ecommerce Content Specialist based in Dublin, Ireland. I blend visual merchandising, content production, and brand presentation to drive premium customer experiences across fast-paced retail. With a background spanning high-street to luxury fashion, I translate visual ideas into commercially successful product storytelling, merchandising strategies, and omnichannel content that resonates with customers. I thrive in collaborative environments and love turning data-informed insights into beautiful, effective brand experiences.…Hi, I'm a Creative & Ecommerce Content Specialist based in Dublin, Ireland. I blend visual merchandising, content production, and brand presentation to drive premium customer experiences across fast-paced retail. With a background spanning high-street to luxury fashion, I translate visual ideas into commercially successful product storytelling, merchandising strategies, and omnichannel content that resonates with customers. I thrive in collaborative environments and love turning data-informed insights into beautiful, effective brand experiences.

Available to hire

Hi, I’m a Creative & Ecommerce Content Specialist based in Dublin, Ireland. I blend visual merchandising, content production, and brand presentation to drive premium customer experiences across fast-paced retail.

With a background spanning high-street to luxury fashion, I translate visual ideas into commercially successful product storytelling, merchandising strategies, and omnichannel content that resonates with customers. I thrive in collaborative environments and love turning data-informed insights into beautiful, effective brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product & Visual Merchandising Lead at River Island

January 1, 2024 - Present

Analyse sales performance to optimise product placement and stock flow; Support visual merchandising strategy aligned with commercial priorities; Coordinate with team members to maintain strong in-store presentation standards; Identify product opportunities based on customer behaviour and sales trends.

Men’s Styling Lead (Luxury Retail) at Brown Thomas & Arnotts

January 1, 2019 - December 31, 2023

Delivered personalised styling aligned with premium brand positioning; Built long-term client relationships driving repeat business; Supported visual merchandising standards across departments; Contributed to sales performance through product recommendations and presentation.

Visual Merchandiser & Floor Specialist at The Couture Club

January 1, 2018 - December 31, 2019

Executed brand-led visual merchandising within a fast-paced retail environment; Developed strong understanding of product flow and customer behaviour; Supported content-driven retail presentation and styling.

Retail Manager / Senior Sales Specialist at Bershka

January 1, 2014 - December 31, 2018

Managed daily operations in a high-volume retail environment; Oversaw staff coordination, scheduling, and floor execution; Maintained visual and operational standards under pressure; Acted as escalation point for customer and operational issues.

Event Founder & Digital Marketer at Flux Friday

January 1, 2015 - December 31, 2016

Planned and launched live event using paid social campaigns; Created ad creatives, managed budget, and optimised audience targeting; Executed full campaign lifecycle from concept to post-event analysis.

Independent Case Study Editor & Publisher at IRL Magazine

January 1, 2024 - Present

Developed culture-focused media concept targeting emerging Irish creative talent; Produced visual and written case studies exploring brand positioning and audience strategy; Shared creative direction and insights through professional platforms.

Creative Strategist & Visual Direction at Freelance Projects

January 1, 2019 - Present

Developed visual direction and content strategy concepts for fashion and lifestyle brands; Created eCommerce styling and merchandising boards to improve product presentation; Produced short-form video and visual content aligned with brand identity; Conducted trend and cultural research to inform creative direction.