I am a digital marketing professional with over 13 years of experience in content strategy, advertising, influencer marketing, social media management, lead generation, and project management. I hold a BBA and an MSc in Marketing and Communications, with experience in leadership and entrepreneurship.…

Leidi Turatti

I am a digital marketing professional with over 13 years of experience in content strategy, advertising, influencer marketing, social media management, lead generation, and project management. I hold a BBA and an MSc in Marketing and Communications, with experience in leadership and entrepreneurship.…

Available to hire

I am a digital marketing professional with over 13 years of experience in content strategy, advertising, influencer marketing, social media management, lead generation, and project management.
I hold a BBA and an MSc in Marketing and Communications, with experience in leadership and entrepreneurship.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced
Italian
Advanced

Work Experience

Digital Marketing Specialist at OpenWay
April 1, 2022 - November 24, 2025
Responsible for optimizing digital channels to improve lead generation; Project management ensuring that projects are completed on time; HubSpot management: CRM, site, ads, email marketing, campaigns and reports; Assisting product marketing managers to optimize product campaigns across all key channels; Planning and implementing digital marketing strategies in collaboration with product marketing managers; LinkedIn Ads, Google Ads and SEO optimization; SMM (LinkedIn, Facebook, YouTube and Instagram); Analysis and reporting of Digital Marketing campaigns.
Digital Marketing Director at WeFeed Agency
May 1, 2022 - May 1, 2022
Led digital marketing initiatives for the agency, overseeing strategy development, client campaigns, and team coordination; focused on content strategy, social media campaigns, lead generation, and performance analytics.
Social Media Specialist at Clube Melissa
February 1, 2016 - February 1, 2016
Managed social media campaigns, content calendars, engagement, and brand presence across multiple platforms; developed creative assets and monitored performance metrics.
Assistant Financial Analyst at Clube Melissa
March 1, 2013 - March 1, 2013
Supported financial analysis, reporting and budgeting tasks; assisted in data gathering and maintaining financial records.
Audit and Research Assistant at Ancar Ivanhoe
October 1, 2011 - October 1, 2011
Supported audit and research activities; data collection and analysis; contributed to compliance and reporting processes.

Education

Bachelor's degree at Pontíficia Universidade Católica de Goiás ( Brazil )
January 1, 2013 - January 1, 2016
Master's degree in MARKETING AND COMMUNICATIONS at Rome Business School (Italy )
January 1, 2019 - January 1, 2020

Qualifications

Hubspot Marketing Hub
November 24, 2024 - November 24, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other

Skills

Experience Level