Available to hire
Hi, I’m Leila. I’m a curious, collaborative and strategic Senior Designer with 15+ years of experience helping B2B, SaaS and professional services companies build a stronger market presence through branding, visual communication, web design and UX/UI.
I combine strategic thinking, business understanding, human insight and AI-enhanced workflows to create clear, credible and effective design solutions.
Human Insight. AI Efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Advanced
French
Beginner
German
Beginner
Work Experience
Senior Brand & Digital Designer at Swiss GRC
January 1, 2024 - PresentLed visual communication across digital marketing, branding, and UX for a B2B SaaS Governance, Risk & Compliance platform. Designed and optimized lead-generation landing pages, developed and scaled brand assets for consistency, and translated complex GRC concepts into clear, user-centered visual experiences. Contributed to website UX/UI, information architecture, user flows, content hierarchy, and interface improvements. Built internal design processes and systems to improve team efficiency and leveraged AI-enhanced workflows for research, content structuring, ideation, and production.
Founder · Head Designer · Strategic Consultant at Eleva
February 1, 2023 - PresentIndependent design studio offering end-to-end brand identity, digital design, and UX/UI audits. Conducting holistic communication audits and design strategy reviews to evaluate and elevate business potential, delivering comprehensive brand and digital solutions that drive growth.
Head of Design, Quality Assurance & UX/UI Audit at Workandsun Canarias
July 1, 2020 - March 1, 2024Led design quality, UX evaluation, and delivery standards across 140+ client projects. Ensured alignment between business objectives, brand communication, usability, and visual execution. Managed multidisciplinary teams and established QA and design-review processes to improve performance.
Head Designer · UI/Visual Designer · UX/UI Auditor at Webandsun Canarias
September 1, 2018 - March 1, 2024Led visual design, UX/UI audits, and ensured consistency of digital experiences with business goals. Collaborated with entrepreneurs to strengthen their digital presence and user experiences.
Creative Lead · Branding Specialist at Eloom
February 1, 2018 - February 1, 2019Directed brand identity and visual communication for green energy sector projects. Led a global team of 25 professionals across design and production, delivering cohesive branding and campaigns.
Freelance Graphic Designer · Marketing Consultant at Sant Moritz Group
December 1, 2016 - March 1, 2020Developed integrated communication strategies and end-to-end graphic solutions for hospitality clients, including signage, advertising, print, and social media campaigns.
Graphic Designer · Social Media Manager at Fuerteventura Surf School / Sunset Lounge / Bhavana Surf House
June 1, 2017 - September 1, 2018Created content and managed social channels for three lifestyle brands targeting international surf audiences.
Post-production · Digital Photo Retoucher at Philippe Shangti Studio
March 1, 2017 - June 1, 2017High-end retouching and quality control for luxury fine-art photography.
Graphic Designer at 9MK
April 1, 2015 - June 1, 2017Designed digital and print advertising campaigns; managed social media and implemented marketing strategies.
Graphic & Sign Designer at Dinàmica Gràfica
April 1, 2014 - November 1, 2014Designed advertising materials and managed production quality control from brief to delivery.
Education
Industrial Designer Specialized in Graphics at Universidad Nacional de Cuyo (Argentina)
January 1, 2001 - January 1, 2009Graduated from one of the most prestigious universities in Argentina
Master's Degree in AI Tools at The Power Business School
January 1, 2025 - June 17, 2026Master's Degree in Product Design UX/UI at The Power Business School
October 1, 2023 - September 1, 2024Master's Degree in Marketing Online & Digital Strategy at IEBS – Innovation and Entrepreneurs Business School
January 1, 2015 - January 1, 2016University Degree – Industrial Designer (Graphics) at Universidad Nacional de Cuyo, Facultad de Artes y Diseño
January 1, 2001 - January 1, 2009Qualifications
Industry Experience
Healthcare, Financial Services, Professional Services, Transportation & Logistics, Software & Internet, Education, Other, Media & Entertainment, Travel & Hospitality
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