Creative storyteller and digital marketer with a background in social media strategy, content creation, and audience engagement. Experienced in developing SEO-driven campaigns, analyzing performance metrics, and producing compelling written and visual content across platforms. Passionate about building meaningful brand narratives and connecting with audiences through innovative, data-informed storytelling.

Lela Mays

Creative storyteller and digital marketer with a background in social media strategy, content creation, and audience engagement. Experienced in developing SEO-driven campaigns, analyzing performance metrics, and producing compelling written and visual content across platforms. Passionate about building meaningful brand narratives and connecting with audiences through innovative, data-informed storytelling.

Available to hire

Creative storyteller and digital marketer with a background in social media strategy, content creation, and audience engagement. Experienced in developing SEO-driven campaigns, analyzing performance metrics, and producing compelling written and visual content across platforms. Passionate about building meaningful brand narratives and connecting with audiences through innovative, data-informed storytelling.

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Work Experience

Production Assistant at Project 360 TV (Vacaville, CA)
September 1, 2025 - Present
Managed readiness for ~10 performers during the event, guided artists through staging and timing, and smoothly executed the set order for polished performances.
Grant Writer at Funding Studio
July 1, 2024 - August 1, 2024
Researched, evaluated, and tracked 100+ funding opportunities weekly, expanding organizational grant prospects and pipeline.
Social Media Marketing Intern at Terry Wollman
September 1, 2023 - December 1, 2023
Increased follower engagement by 25% through consistent weekly interactions across TikTok and Instagram; designed and executed social media campaigns; edited weekly YouTube captions and metadata to improve accessibility and SEO.
Creative Writer Intern at Logos App
October 1, 2022 - December 1, 2022
Achieved 100% accuracy in published content through weekly fact-checking processes for a startup storytelling app, blending cultural relevance with factual accuracy and reducing the editing process by 20%.
Summer Intern at San Antonio Black International Film Festival
June 1, 2022 - September 1, 2022
Expanded festival reach by leading digital outreach efforts and developing an Excel database of 50+ national colleges and film programs; launched a targeted email marketing campaign driving a 20% increase in filmmaker submissions; edited 25+ filmmaker bios and project back stories for the festival website.

Education

Master of Arts in Advanced Film & Media Studies at Arizona State University, The College of Liberal Arts and Sciences (Remote)
August 1, 2021 - May 1, 2023
Digital Marketing Fellowship at Remote COOP Careers
August 1, 2025 - December 1, 2025
Bachelor of Arts at Cal State East Bay, The College of Liberal Arts and Sciences, Hayward, California
September 1, 2016 - December 1, 2020

Qualifications

HubSpot Digital Marketing Certification
January 11, 2030 - April 20, 2026
Google Ads Search Certification
January 11, 2030 - April 20, 2026
Google AI Essentials Certificate
January 11, 2030 - April 20, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet