Lorenna Feliz Santos
I'm a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies.
About
I’m a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies. I am a proven leader in revenue traction, go-to-market strategy, pipeline optimization, brand positioning, and enterprise acceleration.
I excel in marketing management, financial governance, partnership development, and optimizing unit economics to support long-term growth. I love partnering with CEOs, boards, investors, and cross-functional teams to turn strategy into measurable outcomes.
- 18 years' experience
- Joined January 2026
Skills· 71
Google Drive
HubSpot
Instagram- Klaviyo
- Lead Nurturing
- Leadership
LinkedIn
Mailchimp- Microsoft Office
- Microsoft Powerpoint
- Microsoft Word
adobe acrobat pro- Pitch Deck
- Pitch Writing
- Presentation Design
- SaaS
Shopify- Social Media Design
- Twitter Ads
- Video Advert
- Yoast
- YouTube
- Branding
- ActiveCampaign
Bootstrap- Flyer
Canva
Facebook Ads- Email Marketing
- ChatGPT
- CRM
- Dropbox
- Elementor
- Web Design
- Email Design
- Microsoft Excel
WordPress
Adobe Lightroom- SEMrush
- Salesforce
- Corporate Video
Adobe InDesign- Hotjar
- Google Ads
- Zapier
- Google Checkout
- Prompt Engineering
Adobe Illustrator- Postcard
- Midjourney
- SEO
Adobe Photoshop
GA4- Airtable
Adobe Premiere Pro- Tableau
Figma- Snapchat
- Tumblr
- Quora
- Looker Studio
- Power BI
- n8n
- Perplexity
UI- Voiceover
- Explainer Video
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Professional Services
- Software & Internet
- Healthcare
- Financial Services
- Media & Entertainment
- Consumer Goods
- Education
- Real Estate & Construction
- Government
- Life Sciences
- Travel & Hospitality
- Wholesale & Distribution
- Non-Profit Organization
- Transportation & Logistics
- Retail
- Other
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Work experience· 7 roles
Advancing growth and operational execution for a UK-based data and analytics company expanding into the US market. Partnered with executive leadership to architect marketing, demand generation, and sales initiatives across the US, building GTM foundations and driving qualified deals.
Senior executive for B2B technology, SaaS and professional services clients, directing full-cycle expansion roadmaps, aligning ICPs, messaging, pricing, and lifecycle marketing to accelerate revenue.
Led growth, sales, marketing, partnerships, and capital planning for an AI diabetes community-led platform; increased qualified leads and member engagement; formed critical partnerships and financing.
Education
Certifications and awards· 5
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