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I'm a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies. I am a proven leader in revenue traction, go-to-market strategy, pipeline optimization, brand positioning, and enterprise acceleration. I excel in marketing management, financial governance, partnership development, and optimizing unit economics to support long-term growth. I love partnering with CEOs, boards, investors, and cross-functional teams to turn strategy into measurable outcomes.…I'm a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies. I am a proven leader in revenue traction, go-to-market strategy, pipeline optimization, brand positioning, and enterprise acceleration. I excel in marketing management, financial governance, partnership development, and optimizing unit economics to support long-term growth. I love partnering with CEOs, boards, investors, and cross-functional teams to turn strategy into measurable outcomes.

Lorenna Feliz Santos

Fractional CMO, Growth Marketer, Marketing Strategist, +7

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I'm a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies. I am a proven leader in revenue traction, go-to-market strategy, pipeline optimization, brand positioning, and enterprise acceleration. I excel in marketing management, financial governance, partnership development, and optimizing unit economics to support long-term growth. I love partnering with CEOs, boards, investors, and cross-functional teams to turn strategy into measurable outcomes.…I'm a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies. I am a proven leader in revenue traction, go-to-market strategy, pipeline optimization, brand positioning, and enterprise acceleration. I excel in marketing management, financial governance, partnership development, and optimizing unit economics to support long-term growth. I love partnering with CEOs, boards, investors, and cross-functional teams to turn strategy into measurable outcomes.

Available to hire

I’m a Chief Marketing & Growth Executive with 20+ years of experience delivering revenue and brand acceleration across B2B, B2C, SaaS, health tech, fintech, professional services, private equity, and VC-backed companies. I am a proven leader in revenue traction, go-to-market strategy, pipeline optimization, brand positioning, and enterprise acceleration.

I excel in marketing management, financial governance, partnership development, and optimizing unit economics to support long-term growth. I love partnering with CEOs, boards, investors, and cross-functional teams to turn strategy into measurable outcomes.

Skills

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Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Head of Operations (Consultant) at Euler

June 1, 2025 - Present

Advancing growth and operational execution for a UK-based data and analytics company expanding into the US market. Partnered with executive leadership to architect marketing, demand generation, and sales initiatives across the US, building GTM foundations and driving qualified deals.

Senior Consultant / Fractional CMO, CGO & Director of Marketing at Startup CMO HQ

August 1, 2024 - Present

Senior executive for B2B technology, SaaS and professional services clients, directing full-cycle expansion roadmaps, aligning ICPs, messaging, pricing, and lifecycle marketing to accelerate revenue.

Head of Sales & Marketing at VentureCount Services LLC (Tarsus)

June 1, 2013 - June 1, 2024

Led enterprise marketing, brand evolution, and revenue acceleration across six PE-backed portfolio companies; launched demand programs, improved brand awareness, and expanded pipeline and engagement.

Chief Executive Officer at DiaM Life Inc

March 1, 2020 - June 1, 2023

Led growth, sales, marketing, partnerships, and capital planning for an AI diabetes community-led platform; increased qualified leads and member engagement; formed critical partnerships and financing.

Chief Revenue (Growth) Officer at Palmera Consulting Group

May 1, 2019 - March 1, 2022

Steered revenue growth across sales, marketing, and pricing; expanded pipeline, improved AVC by 30%, and built ABM and monetization strategies; increased cross-functional performance.

Senior Director of Sales & Business Development at Arreva LLC

October 1, 2016 - May 1, 2019

Established national sales strategy, enterprise alliances, and global expansion; influenced 10X revenue lift and managed portfolios valued at over $165B.

Senior Consultant / Fractional CMO, CRO & Head of Sales at Palmera Consulting Group

November 1, 2007 - October 1, 2016

Provided sales, marketing, and revenue leadership for startups and growth-stage companies; 300+ engagements; built revenue models, improved conversion, and led ABM and campaign optimization.