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I’m Lena Liedl, a freelance content creator and social media specialist with a track record of building engaging campaigns and communities across multiple platforms. I love turning complex topics into approachable, visually compelling content and coordinating cross-channel efforts for brands and public sector initiatives. Over the years I’ve led digital campaigns for major institutions and theatre productions, managed paid social campaigns, and grown organic reach through creative storytelling. I’m a collaborative team player who enjoys guiding others, iterating on ideas, and delivering measurable engagement and press coverage.…I’m Lena Liedl, a freelance content creator and social media specialist with a track record of building engaging campaigns and communities across multiple platforms. I love turning complex topics into approachable, visually compelling content and coordinating cross-channel efforts for brands and public sector initiatives. Over the years I’ve led digital campaigns for major institutions and theatre productions, managed paid social campaigns, and grown organic reach through creative storytelling. I’m a collaborative team player who enjoys guiding others, iterating on ideas, and delivering measurable engagement and press coverage.

Lena Liedl

Social Media Manager, Copywriter, Content Producer, +4

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I’m Lena Liedl, a freelance content creator and social media specialist with a track record of building engaging campaigns and communities across multiple platforms. I love turning complex topics into approachable, visually compelling content and coordinating cross-channel efforts for brands and public sector initiatives. Over the years I’ve led digital campaigns for major institutions and theatre productions, managed paid social campaigns, and grown organic reach through creative storytelling. I’m a collaborative team player who enjoys guiding others, iterating on ideas, and delivering measurable engagement and press coverage.…I’m Lena Liedl, a freelance content creator and social media specialist with a track record of building engaging campaigns and communities across multiple platforms. I love turning complex topics into approachable, visually compelling content and coordinating cross-channel efforts for brands and public sector initiatives. Over the years I’ve led digital campaigns for major institutions and theatre productions, managed paid social campaigns, and grown organic reach through creative storytelling. I’m a collaborative team player who enjoys guiding others, iterating on ideas, and delivering measurable engagement and press coverage.

Available to hire

I’m Lena Liedl, a freelance content creator and social media specialist with a track record of building engaging campaigns and communities across multiple platforms. I love turning complex topics into approachable, visually compelling content and coordinating cross-channel efforts for brands and public sector initiatives.

Over the years I’ve led digital campaigns for major institutions and theatre productions, managed paid social campaigns, and grown organic reach through creative storytelling. I’m a collaborative team player who enjoys guiding others, iterating on ideas, and delivering measurable engagement and press coverage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Czech

Intermediate

Russian

Beginner

Work Experience

Freelance Social Media Manager at Self-employed

December 1, 2022 - Present

Developing and executing communication strategies, managing paid social media campaigns and influencer relations; Content creation, copywriting and community management; Senior Social Media Consultant for Outernet London campaigns with Charlotte Tilbury, Nespresso and Comfort; Regional social media manager for Germany for WAO; Social media management and press for UK and Ireland theatre tour; Digital Communications Officer for Sadiq Khan, Mayor of London; Copywriting and developing digital content according to the mayor’s policy aims; Planning and leading of social media campaigns such as the Women’s EURO and ULEZ; Copywriting and content creation for Twitter, Facebook, LinkedIn, Instagram and TikTok

Head of Media at NEOS Liberal Party, Austrian Parliament

December 31, 2022 - September 7, 2025

Overseeing all day-to-day communication activities of the liberal group including press, social media and internal communications; Monitoring parliamentary debates and liaising with political advisors; Line managing a team of 6 press officers and producers

Media Officer at NEOS Liberal Party, Austrian Parliament

September 30, 2020 - September 7, 2025

Writing press releases and briefings for MPs’ media appearances; Organisation of press conferences and events; Answering press inquiries, creating a network of journalists and pitching stories; Copy writing for the NEOS twitter account

Trainee Speechwriter at Cabinet of President Martin Schulz, European Parliament

November 1, 2018 - September 7, 2025

Writing speeches and supporting the speechwriting team through research; Supporting the President’s social media team; Monitoring parliamentary debates and meetings of the Parliament’s LIBE committee for civil liberties and home affairs

Freelance Social Media Manager at Self-employed

December 1, 2022 - Present

Developing and executing communication strategies, managing paid social media campaigns and influencer relations; content creation, copywriting and community management for all major channels. Track record includes Instagram Reels with 4M views and TikTok videos with 1.9M views.

Head of Media at NEOS Liberal Party, Austrian Parliament

December 1, 2022 - September 7, 2025

Overseeing day-to-day communication activities of the liberal group including press, social media and internal communications; monitoring parliamentary debates and liaising with political advisors; line managing a team of 6 press officers and producers.

Social Media Manager at NEOS EU - Election Campaign 2019

December 31, 2019 - September 7, 2025

Content creation, scheduling of posts and community management for the NEOS candidate Claudia Gamon’s channels; accompanying the candidate to TV appearances, debates and interviews; campaign delivered the best election results in NEOS history.

Media Officer at NEOS Liberal Party, Austrian Parliament

September 30, 2020 - September 7, 2025

Writing press releases and briefings for MPs’ media appearances; organisation of press conferences and events; answering press inquiries, creating a network of journalists; copywriting for NEOS Twitter.

Trainee Speechwriter at Cabinet of President Martin Schulz, European Parliament

November 30, 2018 - September 7, 2025

Writing speeches and supporting the speechwriting team; supporting the President’s social media team; monitoring parliamentary debates and LIBE committee meetings for civil liberties and home affairs.

Freelance Content Creator at Self-employed

December 1, 2022 - Present

Developing and executing communication strategies, managing paid social media campaigns and influencer relations; content creation, copywriting and community management for all major channels. Notable success creating Instagram reels with millions of views on Instagram and TikTok.

Head of Media at NEOS Liberal Party, Austrian Parliament

November 1, 2021 - December 31, 2022

Overseeing day-to-day communication activities of the liberal group including press, social media and internal communications; monitoring parliamentary debates; line managing a team of 6 press officers and producers.

Media Officer at NEOS Liberal Party, Austrian Parliament

November 1, 2018 - September 30, 2020

Writing press releases and briefings for MPs; organization of press conferences and events; answering press inquiries; networking with journalists and pitching stories; copy writing for the NEOS Twitter account.

Trainee Speechwriter at Cabinet of President Martin Schulz, European Parliament

March 1, 2017 - November 30, 2018

Writing speeches and supporting the speechwriting team through research; supporting the President’s social media team; monitoring parliamentary debates and LIBE committee meetings.