I am an award-winning bilingual (French/English) creative leader with over 20 years of experience delivering impactful campaigns, immersive content, and multi-platform brand strategies worldwide. I specialize in blending strategic insight with bold creative execution to drive visibility, audience engagement, and measurable business growth across global media, the public sector, and education. I co-founded brandAnonymous, a creative agency focused on recruitment and brand campaigns for institutions such as the NHS and Cambridge University. Driven by innovation, I've integrated generative AI tools to vastly improve production efficiencies and led projects that have generated millions of views, contributing to my clients' global media profiles and success.

Léo REITZELL

I am an award-winning bilingual (French/English) creative leader with over 20 years of experience delivering impactful campaigns, immersive content, and multi-platform brand strategies worldwide. I specialize in blending strategic insight with bold creative execution to drive visibility, audience engagement, and measurable business growth across global media, the public sector, and education. I co-founded brandAnonymous, a creative agency focused on recruitment and brand campaigns for institutions such as the NHS and Cambridge University. Driven by innovation, I've integrated generative AI tools to vastly improve production efficiencies and led projects that have generated millions of views, contributing to my clients' global media profiles and success.

Available to hire

I am an award-winning bilingual (French/English) creative leader with over 20 years of experience delivering impactful campaigns, immersive content, and multi-platform brand strategies worldwide. I specialize in blending strategic insight with bold creative execution to drive visibility, audience engagement, and measurable business growth across global media, the public sector, and education.

I co-founded brandAnonymous, a creative agency focused on recruitment and brand campaigns for institutions such as the NHS and Cambridge University. Driven by innovation, I’ve integrated generative AI tools to vastly improve production efficiencies and led projects that have generated millions of views, contributing to my clients’ global media profiles and success.

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Language

French
Fluent
English
Fluent
German
Beginner

Work Experience

Creative Director at brandAnonymous
January 1, 2011 - June 10, 2024
Co-founded and lead a creative agency delivering recruitment and brand campaigns mainly for public sector institutions including the NHS, Cambridge University, and Anglia Ruskin University. Produced successful patient-led NHS nursing recruitment campaigns to humanise the hiring experience. Directed and post-produced video content for TEDx Cambridge University for over three years, generating over 1 million views, enhancing the University's global media presence. Filmed a multi-camera keynote at the Cambridge Science Festival featuring Nobel Laureate Sir John Gurdon and supported content creation for the Cambridge Festival of Ideas with record-high attendance. Integrated generative AI tools to reduce video production turnaround time by 94%. Recognised with ARU’s Outstanding Alumni Award and Contribution to Culture Award. Managed brand strategy and client expansion for Blueberry Creative Consultants, securing major clients like MTV, FX, Disney XD, and Technicolor.

Education

BA Fine Art at Anglia Ruskin University, Cambridge UK / Sonoma State University, CA USA
January 1, 2000 - December 31, 2003
Foundation in Art & Design at Cambridge School of Art
January 1, 1998 - December 31, 1999

Qualifications

CIM Digital Marketing & Social Media
January 1, 2015 - December 31, 2015
Final Cut Pro (Soho Editors)
January 1, 2016 - December 31, 2016
Leadership Seminars (Right Management)
January 1, 2017 - December 31, 2017
Language of Leaders (IMS)
January 1, 2018 - December 31, 2018
Branding & Advertising Masterclass (Lee Hunt)
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Education, Healthcare, Government, Professional Services