Available to hire
Hi, I’m Leon Fernandes, a game designer with 5+ years of experience crafting engaging experiences across hybrid-casual and mid-core titles. I specialize in level design, monetization and engagement features, UX wireframes, and enemy/boss behavior systems.
I’m known for delivering polished, player-first experiences that drive satisfaction, retention, and long-term engagement. I enjoy collaborating with cross-functional teams to turn concepts into shipped features and iterate based on data and feedback.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Game Designer at YallaPlay Games
January 2, 2023 - November 11, 2025Lead cross-functional development teams to implement game design strategies focused on monetization, player engagement, and retention. Authored comprehensive GDDs outlining core mechanics, monetization strategies, UX wireframes, progression loops, and enemy/boss behavior with balance considerations. Designed and iterated 3D top-down shooter level layouts, boss spawns, obstacle placement, and player flow to support scalable gameplay and smooth onboarding. Balanced gameplay systems to ensure challenge progression and variety.
Game Designer at After Work Games
February 7, 2022 - December 5, 2022Designed 2D platformer levels with puzzle design, obstacle interactions, and enemy placements. Tuned difficulty curves, player movement mechanics, and enemy AI to support smooth learning progression and satisfying challenge. Coordinated initial game concepting and creative direction in collaboration with stakeholders. Conducted internal playtests and design iterations based on playtest feedback and design targets.
Freelance Game Designer at Leon Fernandes Design
September 6, 2021 - December 5, 2022Provided freelance design services for multiple clients during the Covid-19 pandemic, handling concepting, GDD creation, balancing, and feature design across platforms. Managed client communications, milestones, and iterative testing to deliver polished design documentation and gameplay loops.
Game Designer at Hybrid Humans
February 4, 2019 - February 8, 2021Created GDDs and system documentation for features, monetization, and gameplay loops. Produced UX wireframes and UI flows to support development and art pipelines. Built level layouts, power-up placements, and movement flows for a 3D flying-racing game. Balanced player roles and character systems to ensure variety and strategic depth; led playtesting sessions and iterated on gameplay mechanics based on feedback.
Education
Bachelor's Degree in Game Design at SAE Institute
January 1, 2016 - January 1, 2018Qualifications
Unity Certified Associate: Game Artist
September 21, 2024 - September 21, 2027Unity Certified Associate: Game Developer
December 10, 2022 - December 10, 2025Industry Experience
Gaming, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
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