Founder & Creative Director at Boomerang Design Studio.
I started Boomerang Studio after years in packaging and product design, wanting to build a studio that turns ideas into finished products, not endless options.
Today I work with ambitious consumer brands on branding, packaging, and content that stand out on shelves and screens.
From first sketch to production-ready files, I handle the whole process in-house, with a focus on clarity, speed, and real-world results.
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Snack Culture is a modern snack brand focused on playful design, transparency, and bold shelf presence.
The project centered on developing a bold visual identity and pouch design for freeze-dried strawberry slices - combining a vibrant color palette, fluid graphic patterns, and a transparent window to showcase the product inside. The result is a scalable packaging system designed to attract attention, build brand recognition, and support future product extensions.
Koala Chips is a vegetable chip brand focused on simple ingredients, oven-baked processes, and a transparent approach to healthy snacking.
The project centered on creating a full brand and packaging system that communicates freshness, natural sourcing, and nutritional value - while standing out clearly across multiple flavors in a competitive retail environment.
Mastercut is a fine foods brand focused on high-quality meat products with a strong emphasis on craftsmanship and transparency.
For the frozen product line, the goal was to translate Mastercut’s established brand language into a bold freezer-aisle presence - combining appetite-driven photography, material detail, and a system designed to scale across future products.
Bubba Booch is a kombucha brand designed to make gut health feel approachable, fun, and visually distinctive.
The project focused on creating a vibrant brand identity and can design that stands out on crowded shelves while clearly communicating health benefits, natural ingredients, and a no-added-sugar promise.
L’ara is a modern cosmetics brand focused on gentle, sensorial skincare essentials.
The project centered on creating a hydrating body lotion that feels inclusive, premium, and emotionally warm - combining strong shelf presence with a refined, natural aesthetic suited for everyday self-care.
Argos is a premium skincare brand focused on clean formulations and high-quality ingredients.
They approached me to design and develop a refined packaging system for their Hydrating Face Cream, overseeing materials, finishes, and manufacturing to achieve a premium result.
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