Founder & Creative Director at Boomerang Design Studio. I started Boomerang Studio after years in packaging and product design, wanting to build a studio that turns ideas into finished products, not endless options. Today I work with ambitious consumer brands on branding, packaging, and content that stand out on shelves and screens. From first sketch to production-ready files, I handle the whole process in-house, with a focus on clarity, speed, and real-world results.

Founder & Creative Director at Boomerang Design Studio. I started Boomerang Studio after years in packaging and product design, wanting to build a studio that turns ideas into finished products, not endless options. Today I work with ambitious consumer brands on branding, packaging, and content that stand out on shelves and screens. From first sketch to production-ready files, I handle the whole process in-house, with a focus on clarity, speed, and real-world results.

Available to hire

Founder & Creative Director at Boomerang Design Studio.

I started Boomerang Studio after years in packaging and product design, wanting to build a studio that turns ideas into finished products, not endless options.

Today I work with ambitious consumer brands on branding, packaging, and content that stand out on shelves and screens.

From first sketch to production-ready files, I handle the whole process in-house, with a focus on clarity, speed, and real-world results.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Packaging Designer at Sourceful
February 1, 2025 - January 1, 2026
At Sourceful, I collaborated on advancing their AI-powered packaging design tool, focusing on bridging the gap between AI-generated concepts and print-ready files. My role involved creating high-quality packaging designs, print guidelines, and training data, while also advising on usability improvements and design workflows. With my expertise in packaging formats, materials, and print production, I supported the team in shaping a tool that empowers brands to design smarter and faster. Working closely with both the product team and clients, I contributed creative direction and industry insight to make packaging design more accessible, scalable, and sustainable.
Founder & Creative Director at Boomerang Design Studio
November 1, 2023 - Present
At Boomerang Design Studio, I lead branding and packaging projects for ambitious consumer brands that want to stand out and scale. I partner with startups and growing companies to build distinctive brand systems — from strategy and identity to production-ready packaging and digital experiences. My focus is creating work that not only looks refined, but performs in the real world: on shelves, online, and in customers’ hands. With a background in both graphic and industrial design, I bridge concept, materials, and execution, ensuring every project moves seamlessly from idea to launch.
Brand Designer at Blue Farm
May 1, 2021 - September 1, 2023
At Blue Farm, I was responsible for shaping the brand’s packaging design, creating sustainable and visually striking formats that combined functionality with strong shelf appeal. Working closely with manufacturers, I ensured that each packaging solution reflected the brand’s identity while meeting practical production requirements. Alongside packaging, I also developed digital content, social media assets, and broader marketing materials, from brochures and flyers to a comprehensive brand booklet. I additionally produced paid media campaigns across Google, Facebook, Instagram, and OOH, and directed 3D design and product accessory development to support new product launches.

Education

Bachelor of Arts at NABA - Nuova Accademia di Belle Arti Milano
September 1, 2015 - April 1, 2019
Industrial Design Bachelor

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Manufacturing
    paper Designing playful packaging to make healthy snacking stand out on the shelf.

    Snack Culture is a modern snack brand focused on playful design, transparency, and bold shelf presence.

    The project centered on developing a bold visual identity and pouch design for freeze-dried strawberry slices - combining a vibrant color palette, fluid graphic patterns, and a transparent window to showcase the product inside. The result is a scalable packaging system designed to attract attention, build brand recognition, and support future product extensions.

    paper Bringing farm-fresh vegetable chips to the shelf through honest, natural packaging.

    Koala Chips is a vegetable chip brand focused on simple ingredients, oven-baked processes, and a transparent approach to healthy snacking.

    The project centered on creating a full brand and packaging system that communicates freshness, natural sourcing, and nutritional value - while standing out clearly across multiple flavors in a competitive retail environment.

    paper Crafting a premium frozen chicken experience inspired by traditional butchery.

    Mastercut is a fine foods brand focused on high-quality meat products with a strong emphasis on craftsmanship and transparency.

    For the frozen product line, the goal was to translate Mastercut’s established brand language into a bold freezer-aisle presence - combining appetite-driven photography, material detail, and a system designed to scale across future products.

    paper Redefining kombucha through playful branding and bold shelf presence.

    Bubba Booch is a kombucha brand designed to make gut health feel approachable, fun, and visually distinctive.

    The project focused on creating a vibrant brand identity and can design that stands out on crowded shelves while clearly communicating health benefits, natural ingredients, and a no-added-sugar promise.

    paper Designing body care around nurturing skin, not stereotypes.

    L’ara is a modern cosmetics brand focused on gentle, sensorial skincare essentials.

    The project centered on creating a hydrating body lotion that feels inclusive, premium, and emotionally warm - combining strong shelf presence with a refined, natural aesthetic suited for everyday self-care.

    paper Elevating skincare through refined, precision-crafted packaging.

    Argos is a premium skincare brand focused on clean formulations and high-quality ingredients.

    They approached me to design and develop a refined packaging system for their Hydrating Face Cream, overseeing materials, finishes, and manufacturing to achieve a premium result.