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Full-stack digital marketer and performance strategist with agency and freelance experience managing £100k+ monthly ad spend across global brands. Specialising in paid media strategy, analytics architecture (GA4/GTM), conversion tracking, funnel optimisation, and high-performance web design. Currently serving as Head of Performance & Funnels at Rooted, leading full-funnel growth strategy across paid acquisition, CRM, and data infrastructure.…Full-stack digital marketer and performance strategist with agency and freelance experience managing £100k+ monthly ad spend across global brands. Specialising in paid media strategy, analytics architecture (GA4/GTM), conversion tracking, funnel optimisation, and high-performance web design. Currently serving as Head of Performance & Funnels at Rooted, leading full-funnel growth strategy across paid acquisition, CRM, and data infrastructure.

Leonard Amador

Full Stack Developer, Digital Marketer, Content Creator, +6

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Full-stack digital marketer and performance strategist with agency and freelance experience managing £100k+ monthly ad spend across global brands. Specialising in paid media strategy, analytics architecture (GA4/GTM), conversion tracking, funnel optimisation, and high-performance web design. Currently serving as Head of Performance & Funnels at Rooted, leading full-funnel growth strategy across paid acquisition, CRM, and data infrastructure.…Full-stack digital marketer and performance strategist with agency and freelance experience managing £100k+ monthly ad spend across global brands. Specialising in paid media strategy, analytics architecture (GA4/GTM), conversion tracking, funnel optimisation, and high-performance web design. Currently serving as Head of Performance & Funnels at Rooted, leading full-funnel growth strategy across paid acquisition, CRM, and data infrastructure.

Available to hire

Full-stack digital marketer and performance strategist with agency and freelance experience managing £100k+ monthly ad spend across global brands. Specialising in paid media strategy, analytics architecture (GA4/GTM), conversion tracking, funnel
optimisation, and high-performance web design. Currently serving as Head of Performance & Funnels at Rooted, leading full-funnel growth strategy across paid acquisition, CRM, and data infrastructure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing & Analytics Specialist at Leonard Amador LTD / Croudie

October 1, 2023 - Present

Freelance digital marketing and analytics delivery including paid media management, Webflow development, GA4/GTM implementation, Looker Studio reporting, SEO audits, video content production, and cross-channel strategy. Managed £100k+ monthly ad spend across multiple brands and consistently exceeded ROAS targets while balancing creative and data-driven optimization.

Digital Marketing & Analytics Specialist at Croud

September 1, 2022 - October 31, 2023

Collaborated within the Croud network delivering hands-on performance across paid media, analytics, and web. Designed and developed Webflow websites, implemented end-to-end tracking with GTM/GA4, built dashboards connecting GA4 and Ads data, conducted SEO audits, and produced video content for campaigns. Managed cross-channel campaigns (Google, Microsoft, Meta) with £100k+ monthly ad spend while optimizing ROAS.

Head of Performance & Funnels at Rooted

January 1, 2024 - Present

End-to-end performance strategy across paid media, funnels, CRM, and attribution. Oversaw Meta, Google, LinkedIn paid acquisition campaigns for scalable growth. Built and optimized conversion funnels across landing pages, Looker Studio, GA4, and email automation. Designed KPI roadmaps and forecasting models aligned to business growth. Implemented advanced GA4, GTM, and tracking frameworks for accurate event reporting. Collaborated with founders and internal teams to align brand, creative and measurable outcomes.

Freelance Digital Marketing & Analytics Specialist at Leonard Amador LTD

October 1, 2023 - Present

Manage cross-channel paid campaigns (Google, Microsoft, Meta) from strategy to execution. Design and develop custom Web flows using Figma, custom CSS/JS and Gatsby. Implement end-to-end tracking frameworks including GCLID capture and conversion pipelines. Build Looker Studio dashboards for performance insight and reporting automation. Conduct SEO audits and technical optimization for organic growth. Produce professional video and aerial content for UK & EU campaigns (licensed drone pilot).

Digital Marketing Executive at Crowd

September 1, 2022 - October 1, 2023

Managed £100k+ monthly ad spend across brands including Dickies, Timberland, Space NK and Reckitt. Consistently exceeded ROAS targets through data-driven optimization. Delivered cross-channel strategy across Search, Display and Shopping campaigns. Collaborated with analytics team to implement robust conversion tracking and reporting frameworks. Developed forecasting models and strategic roadmaps to meet client growth targets.