Dear Hiring Manager I believe I’m a strong fit for this role because I have several years of experience creating, managing, and optimising digital content that engages audiences and supports business objectives. Throughout my career, I’ve worked as a digital journalist, SEO copywriter, and content specialist, giving me a well-rounded understanding of the entire content lifecycle. I’ve written thousands of published articles across a variety of industries, many of which have ranked among Google’s top stories, while also developing SEO-driven content that improves visibility and organic traffic. Beyond writing, I enjoy using data and audience insights to shape content decisions. I’m highly organised, collaborative, and comfortable managing multiple projects in fast-paced environments while maintaining high editorial standards and meeting deadlines. My background in journalism, SEO, editorial planning, and content management allows me to create content that is not only engaging and informative but also strategically aligned with business goals. I’m excited to bring this combination of creativity, analytical thinking, and content expertise to your team. Here is a link to my creative portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I hope to be hearing from you soon! Kind regards, Lerato Maimela

Lerato Maimela

Dear Hiring Manager I believe I’m a strong fit for this role because I have several years of experience creating, managing, and optimising digital content that engages audiences and supports business objectives. Throughout my career, I’ve worked as a digital journalist, SEO copywriter, and content specialist, giving me a well-rounded understanding of the entire content lifecycle. I’ve written thousands of published articles across a variety of industries, many of which have ranked among Google’s top stories, while also developing SEO-driven content that improves visibility and organic traffic. Beyond writing, I enjoy using data and audience insights to shape content decisions. I’m highly organised, collaborative, and comfortable managing multiple projects in fast-paced environments while maintaining high editorial standards and meeting deadlines. My background in journalism, SEO, editorial planning, and content management allows me to create content that is not only engaging and informative but also strategically aligned with business goals. I’m excited to bring this combination of creativity, analytical thinking, and content expertise to your team. Here is a link to my creative portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I hope to be hearing from you soon! Kind regards, Lerato Maimela

Available to hire

Dear Hiring Manager

I believe I’m a strong fit for this role because I have several years of experience creating, managing, and optimising digital content that engages audiences and supports business objectives.

Throughout my career, I’ve worked as a digital journalist, SEO copywriter, and content specialist, giving me a well-rounded understanding of the entire content lifecycle.

I’ve written thousands of published articles across a variety of industries, many of which have ranked among Google’s top stories, while also developing SEO-driven content that improves visibility and organic traffic.

Beyond writing, I enjoy using data and audience insights to shape content decisions. I’m highly organised, collaborative, and comfortable managing multiple projects in fast-paced environments while maintaining high editorial standards and meeting deadlines.

My background in journalism, SEO, editorial planning, and content management allows me to create content that is not only engaging and informative but also strategically aligned with business goals.

I’m excited to bring this combination of creativity, analytical thinking, and content expertise to your team.

Here is a link to my creative portfolio: Website not available. Sign in: https://www.twine.net/signup

I hope to be hearing from you soon!

Kind regards,
Lerato Maimela

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Language

English
Fluent
Tswana
Intermediate

Work Experience

Senior Content Specialist
February 1, 2026 - Present
Writing copy and creating educational resources for school learners from Preschool (Grade R) to Senior Phase (Grade 12). Conducting keyword research and analysis for SEO, optimising resource pages to compete and rank highly, and translating resources and keywords into Setswana and Zulu. Creating website and client website copy, supporting SEO improvements for internal and client sites, and writing large volumes of online articles that achieve top-story rankings on Google. Handling editorial administration tasks such as proofreading, copy-editing, layout and design, moving print content to online, compiling and interviewing public figures, and managing social media posting for multiple platforms. Working on SEO fixes for strong search visibility and developing content for daily hacks, recipes, newsletters, feature and pillar articles, and content strategies.
Senior Content Specialist at Velocity Media
February 1, 2026 - Present
Senior Content Specialist responsible for writing and editing content, developing content strategies, and managing educational resources. Responsibilities include writing copy for educational resources, keyword research, SEO optimization, content briefs, newsletters, interviewing public figures, social media management, and leading freelance contributors.
SEO Copywriter & Strategist at RHest: Creative Studio (Freelance)
January 1, 2021 - December 31, 2021
Freelance SEO copywriting work focused on creating web and digital content, supporting keyword strategy, and improving performance through search optimisation. Producing copy aligned to marketing and editorial goals, and contributing to content planning as required by projects.
Freelance Digital Copywriter at The Citizen (and other digital outlets)
January 1, 2020 - January 1, 2022
Freelance digital writing and lifestyle copywriting, supporting online publishing needs, content production, and editorial SEO improvements as projects required.
Digital Journalist and Lifestyle Copywriter at The Citizen (Lera to Maimela - The Citizen)
January 1, 2020 - January 1, 2022
Writing and publishing online lifestyle and editorial content, including over 2000 published articles. Supporting SEO for article performance, fixing and optimising content for high rankings, and contributing to editorial processes like moving print content to online. Conducting interviews with public figures and creating editorial and social media output to drive reach and engagement. Participating in newsletter production and broader digital publishing workflows (proofreading, copy-editing, layout and design).
Lead Journalist and Writer (Daily hacks, Recipes) at Pretoria.co.za and Joburg.co.za (city sites)
January 1, 2020 - January 1, 2022
Creator and lead journalist for the “Daily hacks” series, handling editorial planning and writing. Lead journalist and writer for recipes, producing both feature and pillar articles across Pretoria and Joburg city sites. Conducting keyword research and contributing SEO improvements for article performance. Capturing video and photo content for social media and supporting client campaign editorial requirements such as promo mailers, dedicated articles, inclusions in pillar articles, event listings, and newsletter placements.
SEO Copywriter (Freelance) at Creative Studio
January 1, 2020 - December 31, 2022
Freelance SEO copywriter providing SEO optimization, content creation and copywriting services for educational resources; translated keywords into Setswana and Zulu; collaborated with clients including Uncle Faouzi and Dr Bee Family Dentists; contributed to site SEO improvements and content strategy.
SEO Copywriter at The Citizen News & All for Women
January 1, 2020 - December 31, 2022
SEO copywriter and digital journalist for The Citizen's All for Women and lifestyle sections. Wrote over 2000 published articles that ranked highly on Google, performed admin tasks, moved print content online, conducted interviews with public figures, contributed to newsletters and client campaigns, and led content projects including recipes.

Education

Bachelor of Information Science (Publishing) at University of Pretoria
January 1, 2015 - December 31, 2019
Matric (Bachelors Pass) at Midstream College
January 1, 2010 - December 31, 2014
Bachelor of Information Science (Publishing) at University of Pretoria
January 1, 2015 - January 1, 2019
at Midstream College
January 1, 2010 - January 1, 2014
at Velocity Media
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other