I'm a dynamic, entrepreneurial-minded demand generation marketer and writer with more than two decades of experience driving B2B and B2C growth across software, SaaS, retail, publishing, and financial services. I specialize in integrated campaigns, content marketing, and email programs that fuel acquisition, nurture pipelines, and improve retention, working with both on-site and remote teams to hit ambitious goals. I value agility, open communication, and collaboration, and I bring a unique mix of marketing, design, and production skills to plan, create, and deliver mission-critical programs. I’m committed to delivering measurable results and thriving in fast-paced environments, always focused on customer value and business impact.…

Leslie A. Kuykendall

I'm a dynamic, entrepreneurial-minded demand generation marketer and writer with more than two decades of experience driving B2B and B2C growth across software, SaaS, retail, publishing, and financial services. I specialize in integrated campaigns, content marketing, and email programs that fuel acquisition, nurture pipelines, and improve retention, working with both on-site and remote teams to hit ambitious goals. I value agility, open communication, and collaboration, and I bring a unique mix of marketing, design, and production skills to plan, create, and deliver mission-critical programs. I’m committed to delivering measurable results and thriving in fast-paced environments, always focused on customer value and business impact.…

Available to hire

I’m a dynamic, entrepreneurial-minded demand generation marketer and writer with more than two decades of experience driving B2B and B2C growth across software, SaaS, retail, publishing, and financial services. I specialize in integrated campaigns, content marketing, and email programs that fuel acquisition, nurture pipelines, and improve retention, working with both on-site and remote teams to hit ambitious goals.

I value agility, open communication, and collaboration, and I bring a unique mix of marketing, design, and production skills to plan, create, and deliver mission-critical programs. I’m committed to delivering measurable results and thriving in fast-paced environments, always focused on customer value and business impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Integrated Demand Generation Campaign & Content Manager – B2B at Brivo, Inc.
June 1, 2023 - December 1, 2024
Led the development and tactical execution of B2B content marketing campaigns for Brivo across Multifamily, Retail, Higher Education, Healthcare, and AEC; produced derivative content (infographics, social posts, flipbooks, explainer scripts); managed external agencies; executed campaigns in HubSpot with UTM-tagged assets; developed paid LinkedIn strategy and organic thought leadership; delivered a 30% YoY increase in top-of-funnel leads and generated over $2.2M in closed-won opportunities, 141 new accounts, and more than $8M in open opportunities.
Field Marketing Manager – B2B at Rocket Software, Inc.
August 1, 2021 - December 1, 2022
Built and executed regional ABM and content programs to accelerate pipeline and support sales targets; planned and managed events; produced customer-focused content; leveraged Salesloft email campaigns achieving open rates >40% across campaigns; generated 200+ customer meetings in six months; ABM engagement up to 75% across three quarters.
Director of Marketing – B2C at TrackingPoint, Inc.
October 1, 2017 - July 1, 2018
Directed digital strategy for B2C; oversaw WordPress/WooCommerce; led email campaigns and social media; increased customer engagement by 35%, driven website growth and orders; migrated opt-in forms from Mailchimp to Klaviyo, boosting MQLs by more than 40% per month post-migration; managed event promotions and drove 1k+ additional registrants within three months.
Director, Demand Generation & Outbound Marketing – B2B at Xplore Technologies
August 1, 2015 - August 1, 2016
Led integrated demand generation for durable mobile PC computing; implemented ABM, content marketing, brand, PR, and partner marketing; migrated to Marketo; initiated multi-touch email marketing improving open and click rates; redesigned 11 localized global websites across 6 languages; launched a direct mail PURL campaign with 40% conversion; increased conversions by 30% through SEO and UX improvements; managed a $2M budget.
Director of Product Management, Marketing Automation Services – B2B at Kasasa, DBA BancVue, Ltd.
November 1, 2013 - December 1, 2014
Led design, development, training, and launch of a marketing automation as a service product using Marketo; created a reusable campaign-in-a-box strategy to enable adoption among over 30 banking institutions; delivered training and enablement materials; contributed to 4–5% higher adoption for participating institutions compared with nonparticipants.
Sr. Manager, Digital Marketing, Kasasa Brand Team at Kasasa, DBA BancVue, Ltd.
January 1, 2013 - November 1, 2013
Managed digital marketing for Kasasa brand including CheckingFinder.com and Kasasa.com; led SEM/SEO, email, mobile, and site enhancements; drove online brand awareness and conversion; launched social promotions for Ratings & Reviews, increasing the number of reviews by 100%.
Sr. Manager, Email, Direct Mail & Database Marketing – B2B at Hoover's, Inc., a D&B Company
January 1, 2009 - April 1, 2011
Led planning, strategy, and execution of targeted email and direct mail programs; supported cross-functional product marketing; ensured data quality and targeting accuracy; achieved significant improvements in open and click-through rates and reduced opt-outs.
Director, Demand Generation – B2B at Adometry, DBA Click Forensics
December 1, 2007 - August 1, 2008
As a senior leader, owned end-to-end demand generation strategy for a B2B SaaS startup; built and optimized a full marketing technology stack; guided a six-member team; delivered 400% lead growth in 8 months and closed-loop alignment between marketing and sales.
Sr. Media & Lead Generation Manager – B2B at Hoover’s, Inc., D&B Company
January 1, 2005 - January 1, 2007
Led digital and offline media advertising programs to drive top-of-funnel traffic and leads; managed team and external agencies; improved reporting and attribution; implemented campaign optimization to reduce inbound costs and improve engagement.

Education

Bachelor of Science at Stephen F. Austin State University
August 26, 1991 - December 16, 1994
Cum Laude graduate Journalism, PR Emphasis; Associate Editor and Editor of University Newspaper for 3 semesters.

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Computers & Electronics, Consumer Goods, Financial Services, Travel & Hospitality, Other

Skills

Experience Level