Leslie A. Kuykendall

Available to hire

I'm a dynamic, entrepreneurial-minded demand generation marketer and writer with more than two decades of experience driving B2B and B2C growth across software, SaaS, retail, publishing, and financial services.

About

I’m a dynamic, entrepreneurial-minded demand generation marketer and writer with more than two decades of experience driving B2B and B2C growth across software, SaaS, retail, publishing, and financial services. I specialize in integrated campaigns, content marketing, and email programs that fuel acquisition, nurture pipelines, and improve retention, working with both on-site and remote teams to hit ambitious goals.

I value agility, open communication, and collaboration, and I bring a unique mix of marketing, design, and production skills to plan, create, and deliver mission-critical programs. I’m committed to delivering measurable results and thriving in fast-paced environments, always focused on customer value and business impact.

  • 11 years' experience
  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail
  • Computers & Electronics
  • Consumer Goods
  • Financial Services
  • Travel & Hospitality
  • Other

More experts in Georgetown, United States

Work experience· 9 roles

Integrated Demand Generation Campaign & Content Manager – B2B · Brivo, Inc.Jun 2023 – Dec 2024 · 1 yr 7 mos

Led the development and tactical execution of B2B content marketing campaigns for Brivo across Multifamily, Retail, Higher Education, Healthcare, and AEC; produced derivative content (infographics, social posts, flipbooks, explainer scripts); managed external agencies; executed campaigns in HubSpot with UTM-tagged assets; developed paid LinkedIn strategy and organic thought leadership; delivered a 30% YoY increase in top-of-funnel leads and generated over $2.2M in closed-won opportunities, 141 new accounts, and more than $8M in open opportunities.

Field Marketing Manager – B2B · Rocket Software, Inc.Aug 2021 – Dec 2022 · 1 yr 5 mos

Built and executed regional ABM and content programs to accelerate pipeline and support sales targets; planned and managed events; produced customer-focused content; leveraged Salesloft email campaigns achieving open rates >40% across campaigns; generated 200+ customer meetings in six months; ABM engagement up to 75% across three quarters.

Director of Marketing – B2C · TrackingPoint, Inc.Oct 2017 – Jul 2018 · 10 mos

Directed digital strategy for B2C; oversaw WordPress/WooCommerce; led email campaigns and social media; increased customer engagement by 35%, driven website growth and orders; migrated opt-in forms from Mailchimp to Klaviyo, boosting MQLs by more than 40% per month post-migration; managed event promotions and drove 1k+ additional registrants within three months.

Director, Demand Generation & Outbound Marketing – B2B · Xplore TechnologiesAug 2015 – Aug 2016 · 1 yr 1 mo
Director of Product Management, Marketing Automation Services – B2B · Kasasa, DBA BancVue, Ltd.Nov 2013 – Dec 2014 · 1 yr 2 mos
Sr. Manager, Digital Marketing, Kasasa Brand Team · Kasasa, DBA BancVue, Ltd.Jan 2013 – Nov 2013 · 11 mos
Sr. Manager, Email, Direct Mail & Database Marketing – B2B · Hoover's, Inc., a D&B CompanyJan 2009 – Apr 2011 · 2 yrs 4 mos
Director, Demand Generation – B2B · Adometry, DBA Click ForensicsDec 2007 – Aug 2008 · 9 mos

Education

Bachelor of Science · Stephen F. Austin State University1991 – 1994

Cum Laude graduate Journalism, PR Emphasis; Associate Editor and Editor of University Newspaper for 3 semesters.

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