Available to hire
I’m a results-driven Social Media Strategist and Content Manager with 10+ years of experience turning awareness into revenue. I excel at building brand voice, crafting compelling copy, and steering campaigns from strategy through to conversion.
I’ve led large community growth, launched multi-phase brand rollouts, and collaborated with developers and designers to ensure consistent messaging across platforms. My work fuels organic growth and meaningful engagement without relying on paid ads.
Experience Level
Language
English
Fluent
Work Experience
Freelance Digital Marketing at Self-Employed
September 1, 2024 - PresentBuilt complete sales funnel for Mindset Tapping including long-form copywriting, automated email sequences, and conversion-optimized landing pages. Developed comprehensive social media strategy for Three Sisters Australian skincare brand, defining brand voice guidelines, content pillar framework, and multi-phase launch campaign strategy. Created all launch messaging and copy for Relieph mental health app including sales email campaigns, lead nurturing sequences, and in-app messaging to establish a consistent brand voice and build user trust.
Social Media/Content Manager (Contract) at Live Your Message
August 31, 2025 - October 23, 2025Delivered 11,120 views with 89.6% organic reach in one week for a four-day live event, expanding audience reach to 30% new users. Implemented conversion rate optimization techniques including CTA optimization, achieving 7.4% conversion rate in the first month of new tracking implementation. Managed comprehensive content calendars, email marketing campaigns, and KPI reporting to maintain brand consistency and meet marketing objectives. Collaborated with cross-functional teams to produce short-form content and optimize campaign performance across multiple touchpoints.
Content Manager at Mind Movies
February 28, 2025 - October 23, 2025Generated $28K in annual organic revenue for 3 consecutive years totaling $84K with zero advertising spend by optimizing content funnels across email, landing pages, video scripts, and social media campaigns. Managed 485K+ Facebook community and increased Instagram followers by 340% from 20K to 88K. Supported the launch of 5 Minute Prosperity, a subscription-based membership program with a free-trial-to-paid conversion model. Produced and published up to 29 YouTube videos per week, driving 70K+ weekly views and maintaining 200K–376K+ rolling 28-day view totals; drove 300K–400K+ weekly impressions on Facebook with engagement rates of 5.5–9.1%; expanded Facebook community by 6K followers in 5 months.
Freelance Digital Marketing at Self-employed
September 1, 2024 - PresentAs a freelancer, I provide marketing services to service providers, business owners, and brands; specializing in social media strategy, management, copywriting, and brand messaging to help them grow their online presence and connect with their ideal audience.
Social Media / Content Manager (Contract) at Live Your Message
August 20, 2025 - October 23, 2025Owned the editorial calendar and drove campaigns across Facebook, Instagram, YouTube, and newsletters. Focused on aligning content with brand voice, optimizing for engagement, and ensuring flawless execution of launches and live events.
Social Media / Content Manager at Mind Movies
February 1, 2025 - October 23, 2025Led social media strategy and copywriting for a digital personal development company, managing all content creation, community engagement, and performance optimization. Generated $28K in annual organic revenue for three consecutive years by optimizing content funnels across email, landing pages, video scripts, and social media campaigns; managed a 485K+ Facebook community and increased Instagram followers by 340% (from 20K to 88K).
Freelance Digital Marketing at Self-employed
September 1, 2024 - PresentAs a freelancer, I provide marketing services to service providers, business owners, and brands; specializing in social media strategy, management, copywriting, and brand messaging to help them grow their online presence and connect with their ideal audience. Key achievements include strategy and execution for Mindset Tapping, brand development for Three Sisters skincare, and cross-functional collaboration with Relieph teams to ensure a consistent voice across product, marketing touchpoints, and launches.
Social Media / Content Manager (Contract) at Live Your Message
August 1, 2025 - October 23, 2025Owned the editorial calendar and drove campaigns across Facebook, Instagram, YouTube, and newsletters. Focused on aligning content with brand voice, optimizing engagement, and ensuring flawless execution of launches and live events.
Social Media / Content Manager at Mind Movies
February 1, 2025 - October 23, 2025Led social media strategy and copywriting for a digital personal development company, managing all content creation, community engagement, and performance optimization. Highlights include growing a 485K+ Facebook community, increasing Instagram to 88K followers, and delivering long-term organic revenue growth.
Education
Bachelor's in Business Administration at Universidad Autónoma de Baja California
January 1, 1999 - January 1, 2003Bachelor's in Business Administration at Universidad Autónoma de Baja California
January 1, 1999 - January 1, 2003Bachelor's in Business Administration at Universidad Autónoma de Baja California
January 1, 1999 - January 1, 2003Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other, Education
Experience Level
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