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I'm a passionate Creative Director and Visual Storyteller who thrives on shaping bold brand narratives across broadcast, digital, and live events. Over the past 15+ years I've built high-performing teams, crafted multi-platform campaigns, and translated complex ideas into engaging visuals that resonate with audiences. I'm honored to have earned Heartland Emmy wins and a Edward R. Murrow Award for the impact of my work, and I'm excited to bring editorial integrity, strategic thinking, and a collaborative spirit to every project. I enjoy collaborating with clients and partners to translate their brand narratives into visually compelling experiences, using a mix of storytelling, design, and data-driven decision-making to drive results.…I'm a passionate Creative Director and Visual Storyteller who thrives on shaping bold brand narratives across broadcast, digital, and live events. Over the past 15+ years I've built high-performing teams, crafted multi-platform campaigns, and translated complex ideas into engaging visuals that resonate with audiences. I'm honored to have earned Heartland Emmy wins and a Edward R. Murrow Award for the impact of my work, and I'm excited to bring editorial integrity, strategic thinking, and a collaborative spirit to every project. I enjoy collaborating with clients and partners to translate their brand narratives into visually compelling experiences, using a mix of storytelling, design, and data-driven decision-making to drive results.

Lester Rowe

Creative Director, Film Producer, Director of Photography, +2

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I'm a passionate Creative Director and Visual Storyteller who thrives on shaping bold brand narratives across broadcast, digital, and live events. Over the past 15+ years I've built high-performing teams, crafted multi-platform campaigns, and translated complex ideas into engaging visuals that resonate with audiences. I'm honored to have earned Heartland Emmy wins and a Edward R. Murrow Award for the impact of my work, and I'm excited to bring editorial integrity, strategic thinking, and a collaborative spirit to every project. I enjoy collaborating with clients and partners to translate their brand narratives into visually compelling experiences, using a mix of storytelling, design, and data-driven decision-making to drive results.…I'm a passionate Creative Director and Visual Storyteller who thrives on shaping bold brand narratives across broadcast, digital, and live events. Over the past 15+ years I've built high-performing teams, crafted multi-platform campaigns, and translated complex ideas into engaging visuals that resonate with audiences. I'm honored to have earned Heartland Emmy wins and a Edward R. Murrow Award for the impact of my work, and I'm excited to bring editorial integrity, strategic thinking, and a collaborative spirit to every project. I enjoy collaborating with clients and partners to translate their brand narratives into visually compelling experiences, using a mix of storytelling, design, and data-driven decision-making to drive results.

Available to hire

I’m a passionate Creative Director and Visual Storyteller who thrives on shaping bold brand narratives across broadcast, digital, and live events. Over the past 15+ years I’ve built high-performing teams, crafted multi-platform campaigns, and translated complex ideas into engaging visuals that resonate with audiences. I’m honored to have earned Heartland Emmy wins and a Edward R. Murrow Award for the impact of my work, and I’m excited to bring editorial integrity, strategic thinking, and a collaborative spirit to every project.

I enjoy collaborating with clients and partners to translate their brand narratives into visually compelling experiences, using a mix of storytelling, design, and data-driven decision-making to drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Creative Content at KAKE-TV | Lockwood Broadcast Group

June 1, 2021 - July 1, 2025

Led creative vision and production strategy for broadcast and digital platforms, directing 15+ award-winning longform specials, branded docuseries, and investigative features annually. Conceived and launched ContentPlus, a digital platform that drove a 3× Edward R. Murrow Award-winning brand. Directed Election Day livestream coverage (2022 & 2024) with 40%+ year-over-year viewership growth. Built production workflows and standards to improve efficiency and consistency across content. Produced regional campaigns for Spangles, Crown Uptown, Star Lumber, and other major brands. Presented creative concepts and campaign strategies to C-suite executives.

Creative Director at Evolution Fighting Championship (EFC)

April 1, 2015 - January 31, 2022

Produced event promos, fighter vignettes, and launched the 'Cageside' docu-web series. Increased streaming revenue and sponsorship rates by over 25% through enhanced video branding and branded content. Directed brand partnerships with FloSports and FiteTV, securing multi-platform distribution and audience growth. Created cohesive visual identity across live events, broadcasts, and digital campaigns.

Director / Producer / Videographer / Editor at Arowe Films

January 1, 2013 - Present

Directed and produced award-winning films, digital content, and social media campaigns, including Stay Home (2020) and Wifi at Rock Bottom (2016). Provided historical archive and research for Netflix’s My Dad, the BTK Killer (2025). Managed campaigns for Campfire Media and Ben Burgess of Big Loud Records (2020-2023). Created marketing content for Derp Birds (Web3/NFT gaming on Cardano) (2020-2021). Produced branded docs, podcasts, and digital campaigns for nonprofit and commercial clients. Served as Segment Producer for the 11th Annual Trust Women Gala (2020) and led launch content for County Commissioner Lacey Cruse and Sarah Lopez (2024).