I am a creative director driven by ideas, curiosity, and the challenge of making things stand out. I’ve worked across a wide range of industries, which means I don’t box myself into one style or way of thinking. I adapt, experiment, and build visuals that feel right for the story — not just the trend. My focus is on branding, packaging, and motion graphics — where strategy meets aesthetics and concepts turn into living, breathing visuals. For a decade I’ve helped brands find their voice and refine their visual identity, designing packaging that earns shelf space, building brand systems that grow with companies, and creating animations that turn complex ideas into compelling stories. I bring strong leadership, team collaboration, and a proven ability to manage multiple projects under tight deadlines, with a passion for innovative and strategic design. Thank you for your time and consideration — I look forward to discussing how I can add value to your company.

Letitia Van Deventer

I am a creative director driven by ideas, curiosity, and the challenge of making things stand out. I’ve worked across a wide range of industries, which means I don’t box myself into one style or way of thinking. I adapt, experiment, and build visuals that feel right for the story — not just the trend. My focus is on branding, packaging, and motion graphics — where strategy meets aesthetics and concepts turn into living, breathing visuals. For a decade I’ve helped brands find their voice and refine their visual identity, designing packaging that earns shelf space, building brand systems that grow with companies, and creating animations that turn complex ideas into compelling stories. I bring strong leadership, team collaboration, and a proven ability to manage multiple projects under tight deadlines, with a passion for innovative and strategic design. Thank you for your time and consideration — I look forward to discussing how I can add value to your company.

Available to hire

I am a creative director driven by ideas, curiosity, and the challenge of making things stand out. I’ve worked across a wide range of industries, which means I don’t box myself into one style or way of thinking. I adapt, experiment, and build visuals that feel right for the story — not just the trend.

My focus is on branding, packaging, and motion graphics — where strategy meets aesthetics and concepts turn into living, breathing visuals. For a decade I’ve helped brands find their voice and refine their visual identity, designing packaging that earns shelf space, building brand systems that grow with companies, and creating animations that turn complex ideas into compelling stories. I bring strong leadership, team collaboration, and a proven ability to manage multiple projects under tight deadlines, with a passion for innovative and strategic design. Thank you for your time and consideration — I look forward to discussing how I can add value to your company.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Art Director & Owner at Litchi Creative
January 1, 2024 - Present
Founded and lead a creative studio specializing in branding, packaging, and digital campaigns. Direct client projects from concept through final delivery. Develop brand identities and visual systems for diverse clients. Manage client relationships, timelines, and creative direction.
Senior Graphic Designer at Redphone
January 1, 2019 - January 1, 2024
Led design projects across branding, packaging, and digital platforms. Created high-impact visual assets for marketing campaigns and social media. Collaborated with cross-functional teams including marketing and production. Contributed to creative strategy.
Art Teacher at High School Hugenote
January 1, 2017 - January 1, 2018
Taught visual arts and design fundamentals to high school students. Developed lesson plans focused on creativity and technical skills. Organized student exhibitions and art showcases.
Packaging Designer at Stratcom
January 1, 2016 - January 1, 2017
Designed packaging solutions aligned with brand identity and market trends. Worked closely with production teams to ensure print accuracy and feasibility. Assisted in developing innovative packaging concepts.

Education

BA in Graphic Design at North West University (South Africa)
January 11, 2030 - March 24, 2026
Photography Certificate at North West University (South Africa)
January 11, 2030 - March 24, 2026
BA in Graphic Design at North West University (South Africa)
January 11, 2030 - March 24, 2026
Photography Certificate at North West University (South Africa)
January 11, 2030 - March 24, 2026
BA in Graphic Design at North West University (South Africa)
January 11, 2030 - March 27, 2026
Photography Certificate at North West University (South Africa)
January 11, 2030 - March 27, 2026

Qualifications

Photography Certificate
January 11, 2030 - March 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Manufacturing