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Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.…Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.

John L’Etoile

Video Editor, Film Director, Film Producer, +7

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Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.…Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.

Available to hire

Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Commercial Director/Producer at KTVN 2 News

April 1, 2022 - August 1, 2025

Led the full video advertising lifecycle for 40+ businesses, including concept development, script writing, filming, directing, and editing, resulting in average client revenue growth of 35%. Implemented high production standards increasing ad engagement and station sales revenue. Fostered strong relationships with clients through consistent, high-quality creation of advertising materials.

Video Marketing Director at Sierra Classics and Imports

October 1, 2019 - April 1, 2022

Directed the production of videos for marketing classic vehicles via Google Ads and other car listing sites. Implemented a standardized video production system that streamlined the delivery of 5+ videos per week, resulting in a 30% increase in website traffic sourced from video content. Analyzed national sales data to determine untapped markets, targeted advertising to those markets increasing out-of-state revenue by 40%.

Dark Room Technician and Instructor at The Holland Project

January 1, 2021 - December 31, 2025

Co-founded and built a community darkroom; Led workshops teaching C-41, E-6 and Black & White development, and darkroom printing. Operated darkroom and kept chemicals fresh, performed maintenance on enlargers.

Commercial Director/Producer at KTVN 2 News Nevada

April 1, 2022 - August 1, 2025

Led the full video advertising lifecycle for 40+ businesses, including concept development, scripting, filming, directing, and editing, resulting in average client revenue growth of 35%. Implemented high production standards increasing ad engagement and station sales revenue. Fostered strong relationships with clients through consistent, high-quality advertising materials. Designed workflow and style guidelines for the production team to support a daily one-hour talk segment. Photographed products on set for online store fronts and commercials. Edited using Premiere Pro, After Effects, Cinema 4D, and DaVinci Resolve. Created motion graphics for each spot, including animated logos, text, and fully animated spots.