OKUNOLA SAMUEL AYO

Available to hire

I’m Okunola Samuel Ayo, a Senior Visual Designer with 6+ years of experience helping DTC, ecommerce and digital teams turn brand and marketing goals into creative that gets noticed, launched and sold.

About

I’m Okunola Samuel Ayo, a Senior Visual Designer with 6+ years of experience helping DTC, ecommerce and digital teams turn brand and marketing goals into creative that gets noticed, launched and sold. I’ve built 15+ brand identity systems, supported tech product launches, and led social and print campaigns that lift audience engagement—averaging an 18% improvement across platforms.

I specialise in social media ad design for ecommerce brands, designing creative built to stop the scroll and make the offer clear at a glance. I also use AI-accelerated workflows to speed up concepting, mockups and creative variations while protecting brand consistency, so teams can test more ideas faster and deliver confidently on deadline.

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Education
  • Professional Services
  • Retail
  • Software & Internet

More experts in Lagos, Nigeria

Projects · 6

SAAS_AD_CREATIVES

As a Graphic Designer focused on social media ads, I designed a four part paid social campaign for FastZire, a brand that sells affordable high performance Remote Desktop (RDP) access to Nigerian freelancers and creators. The challenge: terms like NVMe storage and dedicated RAM mean little in a fast moving feed, and generic tech visuals blend in with every other hosting ad. My solution: one idea, one headline and one clear visual per ad. "Elite Performance. Zero Hardware Costs." A rocket propelled turtle shows the speed boost. "Your Laptop Budget Just Got a 90% Discount." A 3.2M naira laptop beside FastZire's plans shows the savings. "Turn Your Smartphone Into a Heavy Duty Windows PC." A creative doing 3D art on a bus shows it works. "Your Smartphone Just Got Upgraded to Windows 11." A bright scene sells the instant upgrade. All four share one visual system: navy and electric blue, lime highlights, benefit led headlines and a Fastzire.com button. Made in Photoshop, with Gemini Pro for some image generation. The result: a campaign that explains a technical product in one glance, built for scroll stopping clicks on paid social, not just looks. Need social media designs that get clicks? Let's work together.

  • Brand Designer
  • Creative Director
  • Flyer Designer
  • +2
FINTECH_AD_CREATIVES

A logo that looks good on a phone is easy. A fintech brand that holds up on a billboard, a T shirt and a conference stage is not. That was the Billeons challenge. Money apps run on trust, and trust breaks when a brand looks different everywhere it appears. I started with deep research into the fintech space, competitor visuals and what makes people trust a payments brand. It showed where brands blur together and where Billeons could stand out. My solution: one system built to scale. Core system: green and black palette, one clean type style and a repeating arc pattern that works at any size. Out of home: a billboard and a conference screen designed for distance and quick reading. Merchandise: wristbands, a T shirt, a bucket hat and cards, adjusted for print and fabric limits. Digital: app visuals, social media design and Instagram posts like "Friday for Free" in the same look. Result: one identity that reads the same on a highway, at a live event, on a T shirt or in a feed. Tools: Photoshop, Illustrator Facing the same problem? I design brand visuals and social media posts that stay consistent everywhere your audience sees you. Message me and let's build your system.

  • Brand Designer
  • Creative Director
  • Flyer Designer
  • +2
ADS_CREATIVES_REAL ESTATES

Sterling Cleratrade needed to promote property listings, pricing, and payment plans across social channels for an audience making high-stakes financial decisions who need clarity and trust before anything else. Approach Designed a consistent visual system prioritizing clear hierarchy: price, plan, and property front and centre, with a calm, trust-building layout language rather than typical high-pressure sales creative. Result A repeatable content system the brand could run across platforms, built to support lead generation by making complex payment terms easy to scan and understand. Tools: Photoshop, Illustrator, Image generation tool Chat GPT and Gemini Pro] Facing the same problem? I design visuals and social media Ads that stay consistent everywhere your audience sees you. Message me and let's build your system.

  • Brand Designer
  • Creative Director
  • Flyer Designer
  • +2
Designs for social media post, instagram post and facebook ads

Need Social Media ad creatives that will actually get sales, not a quick template job? Most brands do not have a design problem. They have a performance problem. I'm a graphic designer with 6+ years of experience in social media design for fintech, tech, real estate, e-commerce, and media brands. Every Instagram post, Facebook post and ad I create is built to get attention and drive action, not just look good. WHAT I DESIGN Social media posts for Instagram, Facebook and LinkedIn Instagram posts, carousels and promo graphics Facebook ads and image ad creative Banners and announcement posts WHY CLIENTS CHOOSE ME Design plus marketing thinking, so every post has one clear message Custom designs made for your brand, never copied templates Fast turnaround and clear communication (most orders ready in 24 hours) Unlimited revisions WHAT I NEED: your logo, brand colours, text and images. No text? I can help. WHAT YOU RECEIVE: high-quality JPG/PNG files ready to post. Source files. Planning a campaign or consistent feed? Choose a package and share your brief, I'll handle the visuals so your brand looks professional everywhere. Order now. I reply within 10 mins

  • Brand Designer
  • Creative Director
  • Flyer Designer
  • +2
ADS_CREATIVES_HEALTH&WELLNESS

Every gym feed looks the same. Dark rooms, flexed muscles, a slogan. People scroll past without a second look. That was the challenge with Elev8. Looking good was not enough. Each post had to move someone from "nice" to "I'm joining." Here is how I fixed it: Generic motivation. "No Excuses. Results Only." One bold athlete, one direct line, no clutter. Offers that get ignored. "50% Off First Month Membership" in large type with a DM code, so the next step takes one tap. Beginners afraid to start. "Consistency Beats Intensity" speaks to people who feel they are not ready. Posts that feel unrelated. "Discipline Is the Real Pre Workout" ties into one system: dark gym scenes, orange accents, heavy type and a contact block on every post. Result: a post set that looks like one brand and gives people a reason to message, visit or sign up. Facing the same problem? I design social media posts that stand out in a crowded feed and push people to act. Fitness, real estate, fintech or ecommerce- send me a message and let's fix it. Tools: Photoshop

  • Brand Designer
  • Creative Director
  • Flyer Designer
  • +2
ADS_CREATIVES_ECOMMERCE

People in pain do not click on shoe ads. They click on relief they can believe. That was Fusona's challenge, selling comfort shoes to a German speaking audience. Each ad had to show the product, answer a doubt and earn trust in one image. My solution: one image ad per buyer doubt. "Does it work?" A Day 1 versus Day 30 split with red and green labels shows change at a glance. "Is there a better option?" A side by side against injections, with ticks and crosses. "Will it help my knees?" A human photo, three simple icons and a trust badge. "What if it fails?" A money back offer and free guide bonus next to the product. All four share one look: clean backgrounds, clear German headlines, bold highlights and the Fusona logo on every image. Result: ad creative where each image has one job and one clear message. Tools: Canva, Photoshop Selling something people need to trust before they buy? I design ad creative that answers doubts fast. Message me and let's build yours.

  • Brand Designer
  • Creative Director
  • Flyer Designer
  • +2

Work experience· 4 roles

Senior Brand and Graphic Designer · Forcythe (Remote)Nov 2023 – Sep 2024 · 11 mos

Delivered 15+ brand identity systems including vector logo suites, PDF brand guidelines and custom merchandise, reducing onboarding friction by 20%. Built visual systems across landing pages and marketing campaigns, supporting 5 successful tech product launches. Produced marketing creatives for regional brands including Titan Farms, Bstan Homes, Jacobs and MnD Restaurant (South Africa). Collaborated with cross-functional teams on motion design projects and improved production timelines by 15% through agile asset sharing.

Senior Brand and Graphic Designer (Freelance) · Upwork (Remote)Jan 2022 – Present · 4 yrs 11 mos

Designed social media ad creatives for ecommerce brands across health and wellness, children’s products and other niches, focusing on clear product presentation and fast offer comprehension. Maintained a 100% job success score by delivering high-resolution vector files and flexible templates clients can customise. Translated dense technical and policy information into clear visuals such as data visualisations, infographics, flowcharts and slide decks while following strict brand hex codes and guidelines. Created map layouts and report visuals using conceptual themes, and built high-fidelity product mockups for branded merchandise approvals. Enhanced workflow with AI image generation to accelerate concepting and mockup turnaround while preserving brand quality.

Head of Design Unit / Creative Designer · tRoG World Media (PR Company)Jan 2020 – Oct 2022 · 2 yrs 10 mos

Led creative direction for 40+ client social media and print campaigns, driving an average 18% increase in cross-platform audience engagement. Promoted to Head of Business 1 (HOB1) within 12 months for strong campaign delivery and smoother brand launches. Set and enforced visual guidelines across online and offline touchpoints to achieve 100% asset consistency. Mentored 15+ design interns in a volunteer academy, teaching brand standards and advanced creative tools to improve team output.

Graphic Designer · P. Mosoli Concept (Printing Press)Jan 2018 – Jan 2020 · 2 yrs 1 mo

Education

B.Sc. (Bachelor of Science) · Federal University, Oye Ekiti2020 – 2024

Certifications and awards

Applied Generative AI in Creative Workflows2026

This certification validates my ability to integrate generative AI into creative workflows using Adobe tools. I apply AI to speed up concept development, enhance visual quality, and optimize designs for better engagement and performance. It strengthens my approach to delivering efficient, high-quality creative solutions for brands and marketing teams.

Testimonials · 5.0 from 1 review

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