I am a strategic and detail-oriented marketing professional with a strong passion for branding and creative direction. I thrive on developing thoughtful, data-driven strategies that elevate brands and deliver measurable impact. With experience managing the full 360° marketing function independently as well as leading and inspiring teams, I bring both versatility and strong leadership to every project. A collaborative team player with a proactive mindset, I’m always eager to learn, adapt and take on new challenges. I collaborate with cross-functional teams to craft strategic plans, deliver integrated marketing campaigns, and maintain high-quality creative standards. I build strong client relationships by understanding their needs and delivering tailored solutions aligned with business objectives and long-term growth goals.…

Alexandra Bajada

I am a strategic and detail-oriented marketing professional with a strong passion for branding and creative direction. I thrive on developing thoughtful, data-driven strategies that elevate brands and deliver measurable impact. With experience managing the full 360° marketing function independently as well as leading and inspiring teams, I bring both versatility and strong leadership to every project. A collaborative team player with a proactive mindset, I’m always eager to learn, adapt and take on new challenges. I collaborate with cross-functional teams to craft strategic plans, deliver integrated marketing campaigns, and maintain high-quality creative standards. I build strong client relationships by understanding their needs and delivering tailored solutions aligned with business objectives and long-term growth goals.…

Available to hire

I am a strategic and detail-oriented marketing professional with a strong passion for branding and creative direction. I thrive on developing thoughtful, data-driven strategies that elevate brands and deliver measurable impact. With experience managing the full 360° marketing function independently as well as leading and inspiring teams, I bring both versatility and strong leadership to every project. A collaborative team player with a proactive mindset, I’m always eager to learn, adapt and take on new challenges.

I collaborate with cross-functional teams to craft strategic plans, deliver integrated marketing campaigns, and maintain high-quality creative standards. I build strong client relationships by understanding their needs and delivering tailored solutions aligned with business objectives and long-term growth goals.

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Language

Maltese
Fluent
English
Fluent
Italian
Advanced
French
Beginner

Work Experience

Digital Marketing Manager at Bullshark
February 3, 2025 - October 7, 2025
Assistant Group Marketing Manager + Sales & Marketing Manager - Hard Rock Cafe Malta at db Group
April 3, 2023 - December 20, 2024
Marketing Manager at Marvin Gauci Group of Restaurants
April 5, 2021 - March 31, 2023
I led branding initiatives across all restaurant outlets, strengthening brand identity and ensuring cohesive, high-quality marketing collateral. To enhance digital presence, I transitioned multiple restaurant websites to WordPress, overseeing ongoing maintenance and content updates. I developed content strategies and produced engaging, brand-aligned social media content, planning and executing monthly content calendars across five distinct brands to maintain consistency and audience engagement. My role also included creating detailed storyboards and providing creative direction for photoshoots from concept through to final execution. In addition, I designed and managed the Group’s annual marketing strategy and budget, ensuring campaigns aligned with long-term business objectives, while also developing, launching, and optimising paid campaigns across Meta and Google platforms to drive reach, engagement, and conversions.
Brand Leader at TBWA/ANG
February 10, 2020 - April 30, 2021
I delivered comprehensive marketing support across a portfolio of diverse brands, ensuring consistency and strategic alignment in all initiatives. This involved coordinating projects with the creative team by providing clear briefs, managing workflows, and ensuring the timely delivery of marketing materials. I conceptualised and executed innovative multi-channel campaigns tailored to each brand’s positioning, seasonal trends, and long-term objectives, while also developing storyboards and overseeing the planning, coordination, and execution of photoshoots and video productions. In addition, I prepared and managed customised marketing plans and budgets, aligning tactical initiatives with broader business goals. I successfully planned, managed, and executed both digital and above-the-line campaigns to maximise visibility, engagement, and brand growth, and collaborated with creatives and third-party stakeholders on WordPress updates and tasks, ensuring deadlines were met and quality standards upheld.
Marketing Manager at Corinthia Palace Hotel & Spa
October 2, 2017 - February 17, 2020
I developed and managed the annual marketing plan and budgets for the hotel and its outlets, working closely with relevant departments to ensure strategic alignment and seamless execution. I created and maintained monthly content calendars, producing original, brand-aligned content for social media platforms, while also designing storyboards and providing creative direction for photoshoots to deliver high-quality visuals that reinforced brand identity and campaign objectives. My responsibilities included overseeing website updates and maintenance to ensure accurate and engaging content, as well as directing both global and local rebranding projects—most notably leading the full repositioning of the Athenaeum Spa with a distinct new identity. In addition, I planned, promoted, and executed key events, including the successful launch of high-profile occasions such as the New Year’s Eve gala events at Villa Corinthia.
Conference & Events Coordinator at Corinthia Palace Hotel & Spa
April 4, 2011 - October 1, 2012
I sold, organised, and managed meetings and events, overseeing the entire process from initial client enquiry through to successful execution. Acting as the main point of contact for clients, I built strong relationships by understanding their needs and ensuring expectations were consistently met or exceeded. I coordinated with all relevant departments to communicate event details clearly, guaranteeing seamless operations and guest satisfaction. My role included overseeing event set-ups to ensure all arrangements were delivered accurately and in line with client agreements, as well as managing on-the-day operations, proactively resolving issues to ensure smooth execution throughout. I successfully balanced both the commercial and operational aspects of the role, driving revenue through event sales while delivering exceptional client experiences. In addition to these responsibilities, I also managed the full scope of Marketing Manager duties as outlined in the role above.

Education

Diploma in Accommodation Operations at Institute of Tourism Studies
September 24, 2007 - October 28, 2011
Diploma in Administration and Management at University of Malta
September 22, 2014 - October 20, 2017

Qualifications

Affiliate Marketing
September 29, 2025 - October 17, 2025
Google Search Ads
October 1, 2020 - October 6, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Retail, Education, Other
    paper Portfolio
    This portfolio showcases a selection of my creative and strategic marketing work, including photoshoots I directed and a campaign I developed for 19Rooms, a boutique hotel in Valletta, in order to target the UK market. During my time freelancing for the brand, I managed paid ads and social media channels, coordinated and directed content shoots, and oversaw website updates to ensure a consistent and engaging digital presence. The projects featured highlight my ability to blend creative direction with performance-driven marketing to deliver results…