Alexandra Bajada

Available to hire

I am a strategic and detail-oriented marketing professional with a strong passion for branding and creative direction.

About

I am a strategic and detail-oriented marketing professional with a strong passion for branding and creative direction. I thrive on developing thoughtful, data-driven strategies that elevate brands and deliver measurable impact. With experience managing the full 360° marketing function independently as well as leading and inspiring teams, I bring both versatility and strong leadership to every project. A collaborative team player with a proactive mindset, I’m always eager to learn, adapt and take on new challenges.

I collaborate with cross-functional teams to craft strategic plans, deliver integrated marketing campaigns, and maintain high-quality creative standards. I build strong client relationships by understanding their needs and delivering tailored solutions aligned with business objectives and long-term growth goals.

  • Joined October 2025

Languages

  • MalteseFluent
  • EnglishFluent
  • ItalianAdvanced
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Education
  • Other

More experts in Birkirkara, Malta

Projects · 1

Portfolio

This portfolio showcases a selection of my creative and strategic marketing work, including photoshoots I directed and a campaign I developed for 19Rooms, a boutique hotel in Valletta, in order to target the UK market. During my time freelancing for the brand, I managed paid ads and social media channels, coordinated and directed content shoots, and oversaw website updates to ensure a consistent and engaging digital presence. The projects featured highlight my ability to blend creative direction with performance-driven marketing to deliver results

  • Brand Strategist
  • Growth Marketer
  • Marketing Strategist

Work experience· 6 roles

Digital Marketing Manager · BullsharkFeb 2025 – Oct 2025 · 9 mos
Assistant Group Marketing Manager + Sales & Marketing Manager - Hard Rock Cafe Malta · db GroupApr 2023 – Dec 2024 · 1 yr 9 mos
Marketing Manager · Marvin Gauci Group of RestaurantsApr 2021 – Mar 2023 · 2 yrs

I led branding initiatives across all restaurant outlets, strengthening brand identity and ensuring cohesive, high-quality marketing collateral. To enhance digital presence, I transitioned multiple restaurant websites to WordPress, overseeing ongoing maintenance and content updates. I developed content strategies and produced engaging, brand-aligned social media content, planning and executing monthly content calendars across five distinct brands to maintain consistency and audience engagement. My role also included creating detailed storyboards and providing creative direction for photoshoots from concept through to final execution. In addition, I designed and managed the Group’s annual marketing strategy and budget, ensuring campaigns aligned with long-term business objectives, while also developing, launching, and optimising paid campaigns across Meta and Google platforms to drive reach, engagement, and conversions.

Brand Leader · TBWA/ANGFeb 2020 – Apr 2021 · 1 yr 3 mos
Marketing Manager · Corinthia Palace Hotel & SpaOct 2017 – Feb 2020 · 2 yrs 5 mos
Conference & Events Coordinator · Corinthia Palace Hotel & SpaApr 2011 – Oct 2012 · 1 yr 7 mos

Education

Diploma in Accommodation Operations · Institute of Tourism Studies2007 – 2011
Diploma in Administration and Management · University of Malta2014 – 2017

Certifications and awards

Affiliate Marketing2025
Google Search Ads2020

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