I’m Lucy Fasano, a marketing and digital content creator with experience spanning broadcast news, healthcare, and social media. As Marketing Coordinator at Presidio Sport & Medicine, I lead social media strategy, create short-form video, write copy, manage email and web content, coordinate community events, and track performance to understand what resonates with our audience. Previously, as a Social Media Producer at KCBS Radio, I created real-time digital content in a fast-paced newsroom, learning how to turn timely information into engaging content across platforms. Outside of my day-to-day work, I run a personal food and lifestyle content platform focused on restaurants, cafés, wine bars, and local experiences throughout the Bay Area. I create and edit Reels and TikToks, write reviews, collaborate with local businesses and creators, and build conversations with an engaged community. Across both my professional and personal work, I love turning ideas into content and experiences that make people want to stop, engage, and be part of the conversation.…

Lucy Fasano

I’m Lucy Fasano, a marketing and digital content creator with experience spanning broadcast news, healthcare, and social media. As Marketing Coordinator at Presidio Sport & Medicine, I lead social media strategy, create short-form video, write copy, manage email and web content, coordinate community events, and track performance to understand what resonates with our audience. Previously, as a Social Media Producer at KCBS Radio, I created real-time digital content in a fast-paced newsroom, learning how to turn timely information into engaging content across platforms. Outside of my day-to-day work, I run a personal food and lifestyle content platform focused on restaurants, cafés, wine bars, and local experiences throughout the Bay Area. I create and edit Reels and TikToks, write reviews, collaborate with local businesses and creators, and build conversations with an engaged community. Across both my professional and personal work, I love turning ideas into content and experiences that make people want to stop, engage, and be part of the conversation.…

Available to hire

I’m Lucy Fasano, a marketing and digital content creator with experience spanning broadcast news, healthcare, and social media. As Marketing Coordinator at Presidio Sport & Medicine, I lead social media strategy, create short-form video, write copy, manage email and web content, coordinate community events, and track performance to understand what resonates with our audience. Previously, as a Social Media Producer at KCBS Radio, I created real-time digital content in a fast-paced newsroom, learning how to turn timely information into engaging content across platforms.

Outside of my day-to-day work, I run a personal food and lifestyle content platform focused on restaurants, cafés, wine bars, and local experiences throughout the Bay Area. I create and edit Reels and TikToks, write reviews, collaborate with local businesses and creators, and build conversations with an engaged community. Across both my professional and personal work, I love turning ideas into content and experiences that make people want to stop, engage, and be part of the conversation.

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Work Experience

Marketing Coordinator at Presidio Sport & Medicine
December 6, 2022 - Present
Write, design and distribute monthly newsletters and marketing campaigns to inform patients and promote our services Maintain segmented email lists and manage communications through Mailchimp Created and manage a modern website, overseeing SEO strategy and content updates to boost visibility and engagement Track, analyze social media performance metrics; present highlights quarterly to CEO Increased social media following to clients and the community through consistent, strategic content and audience engagement Lead internal culture team coordinating staff events and strengthen employee retention Review patient satisfaction surveys and online reviews to identify trends and drive service improvements Collaborate with physical therapists on group class attendance and manage class marketing initiatives Coordinate and promote community lectures, including scheduling, materials creation, and community engagement Manage doctor engagement initiatives, including relationship building and outreach
Social Media Producer at KCBS Radio
June 13, 2021 - August 18, 2022
Researched and wrote local, state, and national news articles for website Developed timely radio stories for website and social media Scheduled and published daily content to social channels, fostering audience engagement Posted news stories on Twitter and Facebook 2 to 3 times an hour Fostered audience engagement by posting radio interviews to social media Designed graphics via Photoshop, Canva to visually display radio content Scheduled Instagram graphic once a day Collaborated with team members to create efficient daily writing schedules Identified and sourced newsworthy content tailored to the brand identity

Education

Bachelor’s Degree at Washington State University, Pullman
January 1, 2017 - May 1, 2021
Double Major: Broadcast News & Public Relations at Washington State University, Pullman
August 1, 2017 - May 1, 2021
Double Major: Journalism & Media Production at Washington State University, Pullman
August 1, 2017 - May 1, 2021

Qualifications

Google Analytics
January 11, 2030 - September 25, 2026

Industry Experience

Healthcare, Media & Entertainment, Retail, Education, Non-Profit Organization, Professional Services