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Curious and creative marketer with a strong foundation in international environments and FMCG, now expanding my expertise into digital marketing and customer experience. After gaining hands-on experience in brand campaigns, media strategy, and creative planning , especially in the tourism and mass-consumption space , I’ve developed a real interest in how digital tools can shape consumer journeys.…Curious and creative marketer with a strong foundation in international environments and FMCG, now expanding my expertise into digital marketing and customer experience. After gaining hands-on experience in brand campaigns, media strategy, and creative planning , especially in the tourism and mass-consumption space , I’ve developed a real interest in how digital tools can shape consumer journeys.

Lia Marie Castillo Cordones

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Curious and creative marketer with a strong foundation in international environments and FMCG, now expanding my expertise into digital marketing and customer experience. After gaining hands-on experience in brand campaigns, media strategy, and creative planning , especially in the tourism and mass-consumption space , I’ve developed a real interest in how digital tools can shape consumer journeys.…Curious and creative marketer with a strong foundation in international environments and FMCG, now expanding my expertise into digital marketing and customer experience. After gaining hands-on experience in brand campaigns, media strategy, and creative planning , especially in the tourism and mass-consumption space , I’ve developed a real interest in how digital tools can shape consumer journeys.

Available to hire

Curious and creative marketer with a strong foundation in international environments and FMCG, now expanding my expertise into digital marketing and customer experience. After gaining hands-on experience in brand campaigns, media strategy, and creative planning , especially in the tourism and mass-consumption space , I’ve developed a real interest in how digital tools can shape consumer journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

French

Beginner

Work Experience

MarTech Operations Intern at Henkel

May 1, 2025 - September 20, 2025

Led cross-functional rollout of a global Digital Asset Management platform across all Henkel markets (EMEA, Americas, APAC); coordinated with marketing, commercial and external agency stakeholders; centralized and standardized brand and product content for eCommerce and marketing channels; improved asset accessibility and consistency across the full company portfolio; managed stakeholder engagement across regional teams and senior internal clients; drove adoption and resolved implementation challenges across time zones and business units; delivered project milestones on time in a fast-paced, matrixed multinational environment.

Shopper & Trade Marketing at The Coca-Cola Company

April 1, 2022 - August 31, 2024

Drove end-to-end execution of shopper and trade marketing programs across 20+ Caribbean retail markets; ensured brand consistency and POS excellence at scale across discount and wholesale channels; translated shopper and category insights into in-store activations and promotional tools; partnered directly with Sales and Category Management to bridge marketing strategy and commercial execution; tracked and analyzed campaign KPIs and execution metrics.

Customer Support Lead at Palmera Rentals

October 1, 2021 - April 30, 2022

Managed end-to-end sales of holiday villas, converting inbound leads into confirmed bookings across multiple channels; advised customers and upsold complementary services, contributing to revenue growth and customer value maximization; coordinated pricing, availability, and booking conditions across teams to ensure commercial efficiency and customer satisfaction; oversaw revenue performance of digital sales channels while maintaining high customer retention and service quality.

Marketing Intern at Fidelis Talents

October 1, 2021 - March 31, 2022

Developed and optimized CRM-based email marketing campaigns; improved engagement and conversion rates; conducted A/B testing on messaging and creatives to enhance campaign performance; delivered data-driven insights to refine segmentation and content strategy; supported campaign planning and execution across multiple channels.