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Hi, I’m Lianne Rostan, a visionary brand architect and cultural catalyst with two decades of experience building and scaling global brands across fashion, beauty, lifestyle, and consumer goods. I unite strategy, storytelling, and design systems to craft immersive brand worlds that ignite desire, inspire devotion, and drive growth. I’ve led across luxury, fashion, and wellness with Sephora, Liz Claiborne, Burberry, Genesco, and more—building adaptive brand platforms, packaging frameworks, and cross-functional collaborations that deepen emotional connections and elevate brand presence across digital, retail, and experiential channels.…Hi, I’m Lianne Rostan, a visionary brand architect and cultural catalyst with two decades of experience building and scaling global brands across fashion, beauty, lifestyle, and consumer goods. I unite strategy, storytelling, and design systems to craft immersive brand worlds that ignite desire, inspire devotion, and drive growth. I’ve led across luxury, fashion, and wellness with Sephora, Liz Claiborne, Burberry, Genesco, and more—building adaptive brand platforms, packaging frameworks, and cross-functional collaborations that deepen emotional connections and elevate brand presence across digital, retail, and experiential channels.

Lianne Rostan

Creative Director, Brand Strategist, Brand Designer, +5

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Hi, I’m Lianne Rostan, a visionary brand architect and cultural catalyst with two decades of experience building and scaling global brands across fashion, beauty, lifestyle, and consumer goods. I unite strategy, storytelling, and design systems to craft immersive brand worlds that ignite desire, inspire devotion, and drive growth. I’ve led across luxury, fashion, and wellness with Sephora, Liz Claiborne, Burberry, Genesco, and more—building adaptive brand platforms, packaging frameworks, and cross-functional collaborations that deepen emotional connections and elevate brand presence across digital, retail, and experiential channels.…Hi, I’m Lianne Rostan, a visionary brand architect and cultural catalyst with two decades of experience building and scaling global brands across fashion, beauty, lifestyle, and consumer goods. I unite strategy, storytelling, and design systems to craft immersive brand worlds that ignite desire, inspire devotion, and drive growth. I’ve led across luxury, fashion, and wellness with Sephora, Liz Claiborne, Burberry, Genesco, and more—building adaptive brand platforms, packaging frameworks, and cross-functional collaborations that deepen emotional connections and elevate brand presence across digital, retail, and experiential channels.

Available to hire

Hi, I’m Lianne Rostan, a visionary brand architect and cultural catalyst with two decades of experience building and scaling global brands across fashion, beauty, lifestyle, and consumer goods. I unite strategy, storytelling, and design systems to craft immersive brand worlds that ignite desire, inspire devotion, and drive growth.

I’ve led across luxury, fashion, and wellness with Sephora, Liz Claiborne, Burberry, Genesco, and more—building adaptive brand platforms, packaging frameworks, and cross-functional collaborations that deepen emotional connections and elevate brand presence across digital, retail, and experiential channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Special Projects & Store Merchandising Strategy at Sephora

January 1, 2012 - December 31, 2014

Architected Sephora’s global Creative Briefing System, unifying concept development across Merchandising, Store Design, Visual Merchandising, and Retail Operations. Pioneered next‑generation retail strategies integrating trend intelligence, digital innovation, and behavioral insight to deepen emotional connection and brand loyalty. Built high‑impact cross‑functional partnerships, delivering elevated omnichannel experiences and translating vision into scalable creative systems that balanced innovation with operational precision.

Founder & Principal Brand Strategist & Creative Leader at CoStar Creative

January 1, 2014 - Present

Visionary brand architect and cultural catalyst who translates insight into ignition and soul into systems. Builds adaptive brand platforms and toolkits to unify storytelling, identity, and go‑to‑market strategy across luxury, fashion, beauty, wellness, and lifestyle. Leads early-stage ventures and legacy reinventions, guiding teams toward clarity and executional excellence; crafts 360° activations, influencer collaborations, and flagship experiences that deepen cultural relevance.

Director of Visual Merchandising - Wholesale, The Americas at Burberry

January 1, 2007 - December 31, 2009

Scaled luxury presence across the Americas, translating global brand codes into immersive retail environments. Built a hybrid Visual Merchandising field model endorsed by the President and rolled out nationally, aligning sales, training, and visuals to elevate brand consistency across Saks, Bloomingdale’s, Holt Renfrew, Nordstrom, and other key accounts.

Director of Marketing, Accessories at Liz Claiborne, Inc.

January 1, 2006 - December 31, 2007

Led brand storytelling, packaging and product alignment for the accessories portfolio, elevating identity across channels and supporting go‑to‑market initiatives.

Creative Director at Liz Claiborne, Inc.

January 1, 2010 - December 31, 2011

Creative Director responsible for elevating Liz Claiborne’s modern brand portfolio, pushing creative boundaries across packaging, retail environments, and integrated campaigns while coordinating cross‑brand storytelling.

Marketing Manager at Judith Leiber

January 1, 2004 - December 31, 2006

Marketing Manager overseeing brand communications, campaigns and product positioning; contributed to go‑to‑market strategy and seasonal storytelling.

Licensed Real Estate Sales Agent at Bellmarc Realty

January 1, 2001 - December 31, 2004

Licensed Real Estate Sales Agent representing buyers and sellers, negotiating properties and crafting marketing for residential listings.

Experience Design Manager at Zefers, Inc.

January 1, 1998 - December 31, 2001

Spearheaded shop‑in‑shop and digital experience design; translated heritage into immersive luxury retail environments across Saks, Bloomingdale’s, Holt Renfrew, and Nordstrom. Established a hybrid Visual Merchandising field model and governance endorsed by executive leadership.