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Multidisciplinary Art Director and Designer with over a decade of experience crafting high-impact brand identities, expansive marketing campaigns, and immersive environmental experiences. I lead with a strategic eye and a hands-on approach—building cohesive visual systems that connect emotional storytelling to business outcomes. I’m recognized for driving major brand moments for clients including Brightline, Ecolab, Corkcicle, RunDisney, and Disney partnerships, while leading creative across fast-moving timelines. I thrive partnering with leadership and cross-functional teams to deliver precision work—from RFPs and signage to photography direction and large-scale installs.…Multidisciplinary Art Director and Designer with over a decade of experience crafting high-impact brand identities, expansive marketing campaigns, and immersive environmental experiences. I lead with a strategic eye and a hands-on approach—building cohesive visual systems that connect emotional storytelling to business outcomes. I’m recognized for driving major brand moments for clients including Brightline, Ecolab, Corkcicle, RunDisney, and Disney partnerships, while leading creative across fast-moving timelines. I thrive partnering with leadership and cross-functional teams to deliver precision work—from RFPs and signage to photography direction and large-scale installs.

Lianne Hayre

Art Director, Designer, Brand Designer, +1

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Multidisciplinary Art Director and Designer with over a decade of experience crafting high-impact brand identities, expansive marketing campaigns, and immersive environmental experiences. I lead with a strategic eye and a hands-on approach—building cohesive visual systems that connect emotional storytelling to business outcomes. I’m recognized for driving major brand moments for clients including Brightline, Ecolab, Corkcicle, RunDisney, and Disney partnerships, while leading creative across fast-moving timelines. I thrive partnering with leadership and cross-functional teams to deliver precision work—from RFPs and signage to photography direction and large-scale installs.…Multidisciplinary Art Director and Designer with over a decade of experience crafting high-impact brand identities, expansive marketing campaigns, and immersive environmental experiences. I lead with a strategic eye and a hands-on approach—building cohesive visual systems that connect emotional storytelling to business outcomes. I’m recognized for driving major brand moments for clients including Brightline, Ecolab, Corkcicle, RunDisney, and Disney partnerships, while leading creative across fast-moving timelines. I thrive partnering with leadership and cross-functional teams to deliver precision work—from RFPs and signage to photography direction and large-scale installs.

Available to hire

Multidisciplinary Art Director and Designer with over a decade of experience crafting high-impact brand identities, expansive marketing campaigns, and immersive environmental experiences. I lead with a strategic eye and a hands-on approach—building cohesive visual systems that connect emotional storytelling to business outcomes.

I’m recognized for driving major brand moments for clients including Brightline, Ecolab, Corkcicle, RunDisney, and Disney partnerships, while leading creative across fast-moving timelines. I thrive partnering with leadership and cross-functional teams to deliver precision work—from RFPs and signage to photography direction and large-scale installs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Art Director (Contract) at Hartmann Studios

October 1, 2025 - Present

Directed the creative vision and experiential aesthetic for high-profile corporate events, including clients such as Ecolab and Temporal. Translated and expanded established brand systems to deliver cohesive visual assets for large-scale internal events while adhering to corporate standards. Empowered internal sales teams by designing high-impact RFP presentations and pitch materials. Oversaw on-site execution, managing precision installation of wayfinding signage, large-scale environmental graphics, and spatial furniture layouts.

Senior Designer at 321 Brand + Social House

March 1, 2024 - October 1, 2025

Lead designer for Brightline, a high-speed passenger travel rail service across Central and South Florida, overseeing multiple high-impact branding and marketing campaigns occurring on short-term cycles. Assisted in the launch of Brightline Rewards Loyalty Program, including branding, app and web assets, social assets, and photoshoots. Pitched creative concepts directly to Brightline’s CMO and key leadership. Designed and delivered campaign assets across digital, print, web, social, environmental graphics, and in-station launches. Planned, executed, and art directed multiple photoshoots with photographers and talent. Oversaw brand standards and consistency across channels while driving creative innovation. Redesigned onboard food and beverage menu to strategically showcase premium offerings, increasing overall revenue 6% in the first 6 months.

Design Director at Corkcicle®

January 1, 2021 - March 1, 2024

Led visual branding across marketing channels including retail, wholesale, and digital (web, app, email). Designed branded signage for the first-ever Corkcicle retail location at Disney Springs – The Landing™, aligned to Corkcicle identity and Disney brand standards. Created large-scale promotional and trade show environment designs to increase brand visibility and engagement. Produced catalog, digital ads, trade show graphics, retail displays, and sales materials. Planned, executed, and managed visual merchandising and signage for trade shows and seasonal campaigns (holiday, wedding, back-to-school, travel, and sporting events). Managed vendor relationships, budgets, and print production, including reducing print costs by over 30% via format redesign. Delivered in-store creative for top accounts (Nordstrom, Meijer, Barnes & Noble, Kohl’s, Disney initiatives including RunDisney and D23 Expo). Art directed product launches and coordinated seasonal catalog photoshoots. Led targeted

Retail Marketing Designer at Corkcicle®

May 1, 2019 - January 1, 2021

Collaborated cross-functionally across brand, events, marketing, product, and photoshoot projects. Planned, art directed, and delivered semi-annual 100-page product catalogs in both printed and digital formats. Established creative direction for wholesale and retail photo assets and worked with the brand photographer for catalog photo shoots.

Freelance Art Director and Designer at Self-Employed

June 1, 2014 - Present

Conceptualized and launched comprehensive brand identities, packaging, and multi-channel marketing campaigns for a diverse portfolio, from boutique startups to mid-size enterprises. Produced and deployed high-impact creative assets across digital, print, and physical retail spaces.

Graphic Designer at Rollins College

May 1, 2014 - May 1, 2019

Created digital and print materials for admissions, donor relations, and campus-wide campaigns. Contributed to a college-wide rebrand and collaborated on three annual magazine issues. Promoted from intern to full-time Graphic Designer in under six months.