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I am a dynamic, creative, and results-oriented marketing and communications executive with 25+ years of proven success driving multi-million-dollar marketing and brand strategies across healthcare, non-profits, finance, services, entertainment, conferences, and tradeshows within both B2B and B2C environments. I am known for creative storytelling, accelerating growth, repositioning brands, and leading high-performance teams. I excel at crafting high-impact marketing campaigns that boost visibility, deepen customer engagement, and drive revenue. My focus areas include brand development and transformation, digital marketing strategy, integrated communications and PR, and data-driven demand generation. I thrive on guiding C-suite stakeholders through marketing innovation, digital transformation, and go-to-market initiatives while mentoring talented teams and building strong partnerships with vendors and sponsors.…I am a dynamic, creative, and results-oriented marketing and communications executive with 25+ years of proven success driving multi-million-dollar marketing and brand strategies across healthcare, non-profits, finance, services, entertainment, conferences, and tradeshows within both B2B and B2C environments. I am known for creative storytelling, accelerating growth, repositioning brands, and leading high-performance teams. I excel at crafting high-impact marketing campaigns that boost visibility, deepen customer engagement, and drive revenue. My focus areas include brand development and transformation, digital marketing strategy, integrated communications and PR, and data-driven demand generation. I thrive on guiding C-suite stakeholders through marketing innovation, digital transformation, and go-to-market initiatives while mentoring talented teams and building strong partnerships with vendors and sponsors.

Christie M. Liberio

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I am a dynamic, creative, and results-oriented marketing and communications executive with 25+ years of proven success driving multi-million-dollar marketing and brand strategies across healthcare, non-profits, finance, services, entertainment, conferences, and tradeshows within both B2B and B2C environments. I am known for creative storytelling, accelerating growth, repositioning brands, and leading high-performance teams. I excel at crafting high-impact marketing campaigns that boost visibility, deepen customer engagement, and drive revenue. My focus areas include brand development and transformation, digital marketing strategy, integrated communications and PR, and data-driven demand generation. I thrive on guiding C-suite stakeholders through marketing innovation, digital transformation, and go-to-market initiatives while mentoring talented teams and building strong partnerships with vendors and sponsors.…I am a dynamic, creative, and results-oriented marketing and communications executive with 25+ years of proven success driving multi-million-dollar marketing and brand strategies across healthcare, non-profits, finance, services, entertainment, conferences, and tradeshows within both B2B and B2C environments. I am known for creative storytelling, accelerating growth, repositioning brands, and leading high-performance teams. I excel at crafting high-impact marketing campaigns that boost visibility, deepen customer engagement, and drive revenue. My focus areas include brand development and transformation, digital marketing strategy, integrated communications and PR, and data-driven demand generation. I thrive on guiding C-suite stakeholders through marketing innovation, digital transformation, and go-to-market initiatives while mentoring talented teams and building strong partnerships with vendors and sponsors.

Available to hire

I am a dynamic, creative, and results-oriented marketing and communications executive with 25+ years of proven success driving multi-million-dollar marketing and brand strategies across healthcare, non-profits, finance, services, entertainment, conferences, and tradeshows within both B2B and B2C environments. I am known for creative storytelling, accelerating growth, repositioning brands, and leading high-performance teams.

I excel at crafting high-impact marketing campaigns that boost visibility, deepen customer engagement, and drive revenue. My focus areas include brand development and transformation, digital marketing strategy, integrated communications and PR, and data-driven demand generation. I thrive on guiding C-suite stakeholders through marketing innovation, digital transformation, and go-to-market initiatives while mentoring talented teams and building strong partnerships with vendors and sponsors.

Skills

Brand Identity

HubSpot

WordPress

Experience Level

Brand Identity

Expert

HubSpot

Expert

WordPress

Expert

Work Experience

Principal Marketing Consultant at Liberio & Associates

January 1, 2025 - Present

Develops and drives overarching marketing strategies, aligns with organizational goals, leads cross-functional teams across digital, social, traditional media, and experiential campaigns, provides executive counsel on brand development, market expansion and revenue growth, oversees marketing budgets and performance metrics, guides C-suite on marketing innovation and digital transformation, and mentors in-house teams.

Director of Marketing at Waveny LifeCare Network

January 1, 2019 - December 31, 2022

Spearheaded system-wide rebranding including visual identity, messaging and digital presence, resulting in a 65% increase in digital lead generation. Drove a 70% rise in inquiries and on-site tours for assisted living and memory care services. Built a data-driven digital marketing infrastructure including website overhaul, SEO/SEM, paid media and analytics. Led development of annual reports, fundraising campaigns and donor engagement collateral.

Manager of Marketing at Mount Sinai South Nassau Communities Hospital

January 1, 2010 - December 31, 2019

Developed and executed branding strategy increasing hospital awareness by 23% and market preference by 10%. Managed multimillion-dollar marketing budget across digital, traditional and physician outreach initiatives. Directed digital transformation efforts including CRM implementation, SEO, social engagement and patient acquisition campaigns. Oversaw rebranding efforts for service lines and affiliated physician practices.

Director of Marketing at Coast to Coast Candy

January 1, 2008 - December 31, 2009

Directed marketing initiatives for product launches, brand positioning and promotions.

Director of Marketing at IBF Conferences

January 1, 2006 - December 31, 2007

Led marketing strategy and campaigns for conferences, partnerships, sponsorships and events.