Lida La Jevardi

Senior UI/UX Designer at Ontario Ministry of Government and Consumer Services

Web projects included online illustration and iconography requiring hand drawing, AO DA friendly website considerations, and understanding of user-centered design, user testing methodologies, usability, and accessibility standards (WCAG). Responsibilities included wireframes, prototypes, form builders, site maps, user flows, logos, login pages, email templates, digital signage, animated SVGs, banners, and creating an AO DA friendly color style guide for the company.

Senior Graphic Designer at Town Shoes

Created briefs, branding, and Google ads; developed e-blasts for the entire company (shoe retail, show wear house, and related entities), including unique signage, layouts, GIF animation, and e-commerce assets; collaborated with marketing teams and front-end developers.

UI/UX Graphic Artist at Adesa

Developed UI/UX design for auction platform; produced website look and branding; created layouts, icons, and graphics for online auctions; collaborated with marketing and front-end teams; followed agile/Scrum processes.

Senior Graphic Designer at Katalyst Licensing & Promotions Inc.

Produced branding and POP (Point of Purchase) design services for small to medium organizations; managed print and production workflows; oversaw quality and timelines.

Packaging / Web Graphic Designer at Umbra

Handled packaging, photography, illustration, and production for multiple brands; designed in-house magazines, web assets, and collaborated with marketing teams.

Graphic Designer at Drake International

Created print materials such as brochures, banners, calendars, and recruitment collateral; contributed to web graphics and CM S site maintenance.

Visual/Graphic Designer at Valeant Pharmaceutical Inc.

Branding and POP for Dermaglow’s products; designed training book and HTML emails; updated corporate identity for the parent company; produced banner ads and pop-up signage; contributed to full-page advertisements and internal communications.

Senior UI/UX Designer at Ontario Ministry of Government and Consumer Services

Web projects including online illustration and iconography, ADA-friendly website, user-centered design, usability testing methodologies, accessibility standards (WCAG), wireframes, prototypes, form builders, site maps, user flows, logos, login pages, email templates, digital signage, animated SVGs, banners, and a color style guide; contributed to solving visual problems for form builders.

UI/UX Designer at Town Shoes (footwear retail)

Created briefs, branding, and Google Ads; supported e-commerce development within the company, including signage, layout, GIF animation, and e-commerce assets.

Graphic Designer / UX Designer at Umbra (home decor company)

Packaging, web graphics, photo retouching, print materials, in-house magazine design; collaborated with marketing teams; used Photoshop, Illustrator, InDesign on Mac/PC.

Graphic Designer at Drake International (Recruiting)

Designed print materials including corporate identity, logos, brochures, banners, and trade show collateral; maintained CMS websites; produced interactive PDFs and forms.

Graphic Designer at Valeant Pharmaceuticals (Dermaglow)

Branding and POP materials for Dermaglow products; designed training book; updated corporate identity; banner ads and signage; coordinated with printing partners and marketing teams; used InDesign, Photoshop.

Graphic Designer at Katalyst Licensing & Promotions Inc. (Production Company)

Branding, concept consulting, corporate identity refresh for POP design services across clients.