Available to hire
I’m Lida - Varvara Tsigkinopoulou, a marketing professional with a strong track record in digital marketing, event planning, and content creation across Greece. I have helped brands increase engagement, visibility, and website traffic through data-driven campaigns, creative storytelling, and seamless event execution.
I’m driven by learning, growing, and delivering value to teams. I excel in analytical planning, organized execution, and turning insights into actionable marketing initiatives that boost sales and brand awareness.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Greek, Modern
Advanced
Work Experience
Digital Account Manager at Sales Promotion Center
March 1, 2022 - March 1, 2022Social media management (calendars & reports); digital advertising optimization & monitoring (social media ads & Google Ads); digital PR & influencer marketing; mobile marketing (SMS & Viber); digital marketing strategy, content and communication with clients; end-of-project assessments and presenting opportunities; managing client requirements & objectives; build strong, long-lasting relationships with customers.
Digital Account Manager at Sales Promotion Center
March 1, 2022 - September 6, 2025Social media management (calendars & reports) to improve reputation and brand recognition. Digital advertising, optimization & monitoring (Social Media Ads & Google Ads). Digital PR & Influencer Marketing. Mobile Marketing (SMS & Viber). Digital Marketing Strategy, Content and Client communications. End-of-project assessments and presenting opportunities. Manage client requirements and objectives; build strong relationships. Monthly calendar planning and reporting.
Marketing Specialist and Event Planner at Optimum Greece
April 1, 2020 - April 1, 2020Digital marketing specialist and event planning; created and managed the company profile on social media; managed marketing campaigns and meeting arrangements to cultivate brand awareness and drive website traffic; monitored and optimized advertising campaigns using Google and Facebook; created presentations, promotions and content such as press releases and blog posts; organized trade fairs, conferences and product launches; managed event logistics including contracts and registrations.
Marketing Specialist and Event Planner at Optimum Greece
April 1, 2020 - September 6, 2025Digital Marketing specialist and event planning. Creator and manager of the company profile on social media. Managed marketing campaigns and meeting arrangements to cultivate brand awareness and drive website traffic. Monitored and optimized advertising campaigns using Google and Facebook. Created company presentations, promotions and content such as press releases, guest blog posts and informational articles. Organized trade fairs, conferences and product launches. Managed administrative logistics of events planning, including contracts, fee collection, event booking and promotions. Coordinated accommodations, travel, schedules and registrations.
Digital Marketing and Growth Marketer at Freelancer
March 1, 2020 - November 4, 2025Develop, execute and monitor online and offline marketing strategies; execute and optimize campaigns for Google Ads; analyze and optimize content for Facebook, Instagram and YouTube; design engaging email campaigns and newsletters via Mailchimp; content creator for blogs and digital/printed materials; monthly calendar planning and reporting.
Digital Marketing Specialist and Below the Line Marketer at Freelancer
March 1, 2020 - PresentDeveloped, executed, and monitored online and offline marketing strategies. Executed and optimized marketing campaigns for Google Ads. Analyzed and optimized content for Facebook, Instagram and YouTube. Designed engaging email campaigns and newsletters, and cultivated leads via Mailchimp. Content creator for blogs and digital/print materials; analyzed trends; planned monthly calendars and reporting.
Digital Marketing Specialist at D.P.M. Agency
September 1, 2019 - September 1, 2019Creator of social media posts and blog for multiple accounts; Facebook and Instagram analytics; content development; photography editor; online marketing; keep up with the latest news and new trends; contact new customers.
Digital Marketing Specialist at D.P.M. Agency
September 1, 2019 - September 6, 2025Created social media posts and blogs for multiple accounts; analyzed Facebook and Instagram metrics; developed content; photography editing; online marketing; kept up with latest news and trends; contacting new customers.
Journalist - Fashion Editor at A Woman's Life
August 1, 2019 - November 4, 2025Columnist and fashion editor producing creative content; WordPress publishing and editorial contributions.
Marketing Assistant (Intern) at Deloitte
June 1, 2019 - June 1, 2019Worked closely with all product development departments to create and maintain marketing materials for presentations and client meetings; scheduled appointments; organized events; updated internal data; template, brochures and invitation creator; content development.
Marketing Assistant (Intern) at Deloitte
June 1, 2019 - September 6, 2025Worked closely with product development teams to create and maintain marketing materials for presentations and client meetings. Scheduled appointments, organized events, updated internal data; created templates, brochures and invitations; contributed to content development.
Digital Marketing Associate at Out Of Bounds
January 1, 2019 - January 1, 2019Contact new customers; creator of social media posts and blog; Google Analytics; monthly sale targets; Magento data entry; secretary responsibilities; marketing responsibilities; indoor sales.
Digital Marketing Associate at Out Of Bounds
January 1, 2019 - September 6, 2025Contacted new customers; created social media posts and blogs; Google Analytics; monthly sales targets; Magento data entry; secretary duties; marketing responsibilities; indoor sales.
Promoter and Sales Manager at West SA, All About Concept, Creace SA
May 1, 2018 - May 1, 2018Monthly sale targets; marketing responsibilities; indoor sales.
Promoter and Sales Manager at West SA, All About Concept, Creace SA
May 1, 2018 - September 6, 2025Monthly sales targets; marketing responsibilities; indoor sales.
E-shop Manager and Consultant at Any Step
May 1, 2017 - May 1, 2017Magento data entry; customer service; interior design consulting; social media posts and blogs; marketing responsibilities; revenue models, process flows, operations support and customer engagement strategies; secretary responsibilities.
E-shop Manager and Consultant at Any Step
May 1, 2017 - September 6, 2025Magento data entry; customer service; interior design consultant; social media posts and blogs; marketing responsibilities; managed revenue models and customer engagement strategies; secretary responsibilities.
Education
Graduate Certificate in Psychology at AMERICAN COLLEGE OF GREECE (DEREE)
January 1, 2021 - January 1, 2022M.D. Environmental Engineering & Applied Science at PIRAEUS UNIVERSITY OF APPLIED SCIENCES
January 1, 2016 - January 1, 2018Bachelors Degree Civil Engineering at ATHENS UNIVERSITY OF APPLIED SCIENCES
January 1, 2009 - January 1, 2015High School Diploma at École Des Ursulines - Primary School And High School
January 1, 1997 - January 1, 2008High School Diploma at École Des Ursulines - Primary School And High School
January 1, 1997 - January 1, 2008Bachelors Degree Civil Engineering at ATHENS UNIVERSITY OF APPLIED SCIENCES
January 1, 2009 - January 1, 2015M.D. Environmental Engineering & Applied Science at PIRAEUS UNIVERSITY OF APPLIED SCIENCES
January 1, 2016 - January 1, 2018Graduate Certificate In Psychology at AMERICAN COLLEGE OF GREECE (DEREE)
January 1, 2021 - January 1, 2022Graduate Certificate in Psychology at AMERICAN COLLEGE OF GREECE (DEREE)
January 1, 2021 - December 31, 2022M.D. Environmental Engineering & Applied Science at PIRAEUS UNIVERSITY OF APPLIED SCIENCES
January 1, 2016 - December 31, 2018Bachelors Degree Civil Engineering at ATHENS UNIVERSITY OF APPLIED SCIENCES
January 1, 2009 - December 31, 2015High School Diploma at École Des Ursulines - Primary School And High School
January 1, 1997 - December 31, 2008Qualifications
Certificate of Proficiency in English (ECPE)
January 1, 2013 - September 6, 2025IELTS
January 1, 2013 - September 6, 2025DALF (French)
January 1, 2013 - September 6, 2025Certificate of Proficiency in English (ECPE) / IELTS - Grade: 6.5
January 1, 2013 - November 4, 2025DALF (Sorbonne II)
January 11, 2030 - November 4, 2025Certificate of Proficiency in English (ECPE) / IELTS
January 1, 2013 - December 31, 2013DALF French Language Diploma (Sorbonne II)
January 1, 2013 - December 31, 2013Photography and Advertising Marketing and Brand Mix Google Grow Business Tourism
January 11, 2030 - November 4, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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